Influence of multimarket contact on product line configuration decisions

IF 3.7 Q2 BUSINESS Journal of Strategic Marketing Pub Date : 2024-01-22 DOI:10.1080/0965254x.2024.2306555

Subrat Sarangi, Teidorlang Lyngdoh, Jeffrey E. Anderson

引用次数: 0

Abstract

Multimarket competition with multiple firms is crucial for marketers in product decisions. Despite its importance in marketing decisions, empirical research on product line configurations in multim...

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多市场接触对产品系列配置决策的影响

多企业的多市场竞争对营销人员的产品决策至关重要。尽管它在营销决策中非常重要，但对多市场竞争中产品线配置的实证研究却很少。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Strategic Marketing BUSINESS-

CiteScore

9.20

自引率

7.30%

发文量

期刊介绍： Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations.