Extending Layton's Marketing Systems for Future Transformation - Deepening Connections Between Marketing and Provisioning Systems: A Case-Based Approach
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Abstract
Using an historical analysis approach, this paper deepens understanding of the connections between Layton and Domegan's (2021) prescriptive supply systems and the emerging concept of provisioning systems (O’Neill et al. 2018 and Fanning, O’Neill, and Büchs 2020). The paper deconstructs New Zealand's electricity supply system into its provisioning system elements and analyses the interrelationships and interconnections between technologies and institutional elements. The paper concludes with recommendations to marketing scholars using provisioning system analysis.
期刊介绍：
The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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