Metaverse engagement and Korea travel intentions: Understanding affordances, presence, and place attachment among Brazilian ZEPETO users

IF 8.9 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Destination Marketing & Management Pub Date : 2024-02-02 DOI:10.1016/j.jdmm.2024.100865
Seongeun Yoon , Yoonjae Nam
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Abstract

This study explored the relationship between metaverse experience and travel decisions through a survey of 459 Brazilian ZEPETO users. The results show that well-organized affordances had a significant impact on users' sense of presence. Neither social realism nor cyber sickness had a significant impact on immersion, but spatial presence was strongly correlated with immersion and place attachment. Higher immersion did not consistently lead to higher place attachment or intention to visit South Korea. These findings highlight the need for well-designed affordances to enhance presence in the metaverse. While perceptions of co-presence and spatial presence can promote place attachment, they can also have potentially negative effects by inducing excessive immersion. Nevertheless, moderate use of metaverses can be a powerful tourism strategy by stimulating the desire to visit replicated places. The study suggests that the feeling of being with other users in a particular virtual space that represents the real world well can create an attachment to a place and lead to more visits.

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元网络参与和韩国旅游意向:了解巴西 ZEPETO 用户的负担能力、存在感和对地方的依恋
本研究通过对 459 名巴西 ZEPETO 用户的调查,探讨了元宇宙体验与旅行决策之间的关系。结果表明,组织良好的实惠对用户的临场感有显著影响。社会现实主义和网络病症对沉浸感都没有显著影响,但空间存在感与沉浸感和地方依恋密切相关。较高的沉浸感并不会持续导致较高的地方依恋或访问韩国的意愿。这些发现突出表明,需要精心设计的能力来增强在元宇宙中的临场感。虽然共同在场感和空间存在感可以促进对地方的依恋,但它们也可能通过诱导过度沉浸而产生潜在的负面影响。不过,适度使用元虚拟空间可以激发人们对复制地点的访问欲望,从而成为一种强有力的旅游策略。研究表明,在一个能很好地再现现实世界的特定虚拟空间中,与其他用户在一起的感觉会让人对一个地方产生依恋,并导致更多的访问。
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来源期刊
CiteScore
18.60
自引率
3.60%
发文量
46
审稿时长
43 days
期刊介绍: The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.
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