{"title":"Metaverse engagement and Korea travel intentions: Understanding affordances, presence, and place attachment among Brazilian ZEPETO users","authors":"Seongeun Yoon , Yoonjae Nam","doi":"10.1016/j.jdmm.2024.100865","DOIUrl":null,"url":null,"abstract":"<div><p>This study explored the relationship between metaverse experience and travel decisions through a survey of 459 Brazilian ZEPETO users. The results show that well-organized affordances had a significant impact on users' sense of presence. Neither social realism nor cyber sickness had a significant impact on immersion, but spatial presence was strongly correlated with immersion and place attachment. Higher immersion did not consistently lead to higher place attachment or intention to visit South Korea. These findings highlight the need for well-designed affordances to enhance presence in the metaverse. While perceptions of co-presence and spatial presence can promote place attachment, they can also have potentially negative effects by inducing excessive immersion. Nevertheless, moderate use of metaverses can be a powerful tourism strategy by stimulating the desire to visit replicated places. The study suggests that the feeling of being with other users in a particular virtual space that represents the real world well can create an attachment to a place and lead to more visits.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":null,"pages":null},"PeriodicalIF":8.9000,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2212571X24000131/pdfft?md5=43a8c22cb1b3d599aa9f9af6348d50e4&pid=1-s2.0-S2212571X24000131-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Destination Marketing & Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2212571X24000131","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
This study explored the relationship between metaverse experience and travel decisions through a survey of 459 Brazilian ZEPETO users. The results show that well-organized affordances had a significant impact on users' sense of presence. Neither social realism nor cyber sickness had a significant impact on immersion, but spatial presence was strongly correlated with immersion and place attachment. Higher immersion did not consistently lead to higher place attachment or intention to visit South Korea. These findings highlight the need for well-designed affordances to enhance presence in the metaverse. While perceptions of co-presence and spatial presence can promote place attachment, they can also have potentially negative effects by inducing excessive immersion. Nevertheless, moderate use of metaverses can be a powerful tourism strategy by stimulating the desire to visit replicated places. The study suggests that the feeling of being with other users in a particular virtual space that represents the real world well can create an attachment to a place and lead to more visits.
期刊介绍:
The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.