Journal of Destination Marketing & Management最新文献

Beyond attraction: Unveiling Bali's cultural community's role in bolstering tourism resilience amidst the COVID-19 pandemic 超越景点：揭示巴厘岛文化界在 COVID-19 疫情中为增强旅游业抗灾能力所发挥的作用

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2024-11-15 DOI: 10.1016/j.jdmm.2024.100953

Margaretha Hanita , Febby Dt. Bangso , Mukti Aprian

The unique culture of a society is often used as the basis for developing tourism. However, cultural research attached to society seems to only see it as a ‘package,’ not the main essence of that culture. In the context of a crisis, especially the Covid-19 pandemic, Balinese culture has developed into a tool for building resilient tourism. This assumption serves as the foundational premise for this research, aimed at mapping and identifying the variables driving tourism community resilience. The research focuses on Bali, Indonesia's premier tourist destination, and engages six types of tourism stakeholders. Employing a modified approach that combines soft system methodology (SSM) and network analysis, several insights emerge regarding establishing tourism community resilience. The social-cultural dimension, particularly social collectivism, appears as a pivotal factor for the resurgence of tourism during times of crisis. Social collectivism plays a role in restoring resilience cycles in the context of sustainable tourism. The result recommended that it is crucial to comprehend destinations at various levels, ranging from the individual to the state level, to attain tourism community resilience. Establishing sustainable tourism does not imply the centralization of tourism but rather focuses on integrating tourism seamlessly into the existing social-ecological system.

一个社会的独特文化往往被用作发展旅游业的基础。然而，依附于社会的文化研究似乎只将其视为一种 "包装"，而非该文化的主要精髓。在危机背景下，尤其是在 Covid-19 大流行的情况下，巴厘岛文化已发展成为建设具有抗灾能力的旅游业的工具。这一假设是本研究的基本前提，旨在绘制和确定推动旅游社区复原力的变量。研究以印尼首屈一指的旅游胜地巴厘岛为重点，涉及六类旅游业利益相关者。通过采用软系统方法论（SSM）和网络分析相结合的改进方法，我们得出了关于建立旅游社区复原力的若干见解。社会文化层面，尤其是社会集体主义，似乎是危机时期旅游业恢复的关键因素。在可持续旅游业的背景下，社会集体主义在恢复复原力循环方面发挥着作用。研究结果表明，要实现旅游社区的恢复力，关键是要从个人到国家等不同层面来理解旅游目的地。建立可持续旅游业并不意味着旅游业的集中化，而是侧重于将旅游业无缝融入现有的社会生态系统。

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引用次数: 0

Perception disparity: Analyzing the destination image of Uzbekistan among residents and non-visitors 认知差异：分析乌兹别克斯坦居民和非游客的目的地形象

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2024-11-11 DOI: 10.1016/j.jdmm.2024.100946

Florian J. Eitzenberger, Tatjana Thimm

Destination image is a crucial aspect of tourism research. Although extensively studied, recent research highlights the need to explore residents' views and non-visitors' perceptions of destinations. This study aims to address this gap by contrasting Resident Destination Image (RDI) with Tourist Destination Image (TDI) among non-visitors, using Uzbekistan as a case study. The research investigates how Uzbekistan is perceived by its residents in Samarkand and non-visitors in Germany, employing a mixed-method approach of surveys, focus group discussions, and observations. Findings reveal a significant divergence between the positive self-perception of residents and the often unclear or negative image held by non-visitors. The study underscores the influence of stereotypes on non-visitors' perceptions and the need for targeted marketing to bridge the gap between RDI and TDI to unlock the country's untapped tourism potential. The results suggest that enhancing the destination's image through informed marketing strategies can attract more international tourists and support the country's tourism development.

目的地形象是旅游研究的一个重要方面。尽管研究范围广泛，但最近的研究强调有必要探讨居民和非游客对目的地的看法。本研究以乌兹别克斯坦为案例，通过对比居民目的地形象 (RDI) 和非游客旅游目的地形象 (TDI)，旨在填补这一空白。研究采用调查、焦点小组讨论和观察等混合方法，调查了撒马尔罕居民和德国非游客对乌兹别克斯坦的看法。研究结果表明，居民的积极自我认知与非游客的不明确或消极形象之间存在巨大差异。研究强调了刻板印象对非游客认知的影响，以及有必要进行有针对性的营销，以弥合 RDI 与 TDI 之间的差距，从而释放该国尚未开发的旅游潜力。研究结果表明，通过明智的营销策略提升旅游目的地的形象可以吸引更多的国际游客，支持该国旅游业的发展。

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引用次数: 0

Women travelers and social media: Charting the path to economic and entrepreneurial opportunities 女性旅行者与社交媒体：规划通往经济和创业机会的道路

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2024-11-11 DOI: 10.1016/j.jdmm.2024.100952

Tasneem Binte Morshed, Ana Beatriz Hernández-Lara

An increasing number of studies have emerged to analyze the growing phenomenon of women travelers and their active participation on social media, especially dedicated to its psychological aspects. However, its economic and entrepreneurial implications have been mostly neglected. The objective of this study is to develop a two-facet theoretical framework on how lay women travelers become entrepreneurial travel influencers. A systematic literature review of 177 academic articles has been conducted and classified into 3 categories namely women-focused, gender-focused, and gender-variable. Topic modeling was applied to identify the top 5 topics from each category and concluded that previous works examining the economic and entrepreneurial prospects of women travelers from a destination marketing perspective are scarce, especially among the women-focused studies. This study is the first to provide a comprehensive evaluation of the holistic factors related to women travelers on social media, offering significant insights for destination marketing and entrepreneurial aspects within a broader economic context.

越来越多的研究分析了女性旅行者日益增多的现象及其在社交媒体上的积极参与，尤其是对其心理方面的研究。然而，其对经济和创业的影响却大多被忽视。本研究的目的是就非专业女性旅行者如何成为创业型旅行影响者建立一个两方面的理论框架。我们对 177 篇学术文章进行了系统的文献综述，并将其分为三类，即以女性为中心、以性别为中心和性别变量。通过主题建模，确定了每个类别中的前 5 个主题，并得出结论：以前从目的地营销角度研究女性游客的经济和创业前景的作品很少，尤其是在以女性为重点的研究中。本研究首次对社交媒体上与女性游客相关的整体因素进行了全面评估，在更广泛的经济背景下为目的地营销和创业方面提供了重要启示。

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引用次数: 0

Optimal-fit model of risk perception and travel-related behaviors during a global pandemic 全球大流行病期间风险认知和旅行相关行为的最优拟合模型

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2024-11-11 DOI: 10.1016/j.jdmm.2024.100958

Bingjie Liu-Lastres , Yang Yang , Carol X. Zhang

Risk perception research plays a critical role in tourism studies, given its ability to shape the appeal and viability of destinations. There has been a surge in research on tourism risk perception and travel-related behaviors due to the pandemic. This context offers a unique opportunity to review and aggregate risk perception studies to identify behavior patterns and changes. Accordingly, this study adopted the PSALSAR framework to analyze these studies, which consists of a synthesized literature review and a meta-analysis of tests involving competing theoretical models. The synthesis revealed the various behavioral outcomes and diverse theoretical backgrounds included in the sample. Our meta-analysis uncovered the model with an optimal fit and delineated the relationships among tourists' cognitive and affective risk perceptions, efficacy beliefs, and behavior across different stages. This study offers theoretical and empirical insights into the effects of tourists' risk perception attitude variables. Findings can inform more effective tourism crisis management strategies for destination management and marketing.

风险认知研究在旅游研究中发挥着至关重要的作用，因为它能够影响旅游目的地的吸引力和可行性。受大流行病影响，有关旅游风险认知和旅游相关行为的研究激增。这一背景为回顾和汇总风险认知研究提供了一个独特的机会，以确定行为模式和变化。因此，本研究采用了 PSALSAR 框架来分析这些研究，该框架包括文献综述和涉及相互竞争的理论模型的元分析测试。综述揭示了样本中的各种行为结果和不同的理论背景。我们的荟萃分析发现了最佳拟合模型，并勾勒出游客在不同阶段的认知和情感风险感知、效能信念和行为之间的关系。本研究为游客风险认知态度变量的影响提供了理论和实证见解。研究结果可为目的地管理和营销提供更有效的旅游危机管理策略。

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引用次数: 0

Effects of liquor and wine heritage stimuli on tourists’ experiential value and behavioral intentions 酒和葡萄酒遗产刺激对游客体验价值和行为意向的影响

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2024-11-08 DOI: 10.1016/j.jdmm.2024.100961

Qiushi Gu , Minglong Li , Seongseop Sam Kim

Liquor and wine heritage tourism has become increasingly popular. To improve our understanding of this phenomenon, this study developed a theoretical framework for this study by integrating the pre, mid- and postvisit stages on the basis of the stimulus‒organism‒response (SOR) model and brand equity theory. We conducted 60 in-depth interviews and received 618 survey responses, thus allowing us to develop a factor structure for onsite stimuli that included 26 items across six dimensions. The study identified the significant impacts of onsite stimulus factors and previsit product attachment on experiential value, product reliability and the resulting behaviors. Accordingly, this mixed-method study contextualized brand equity in terms of various dimensions by developing a comprehensive theoretical framework for visits to liquor and wine heritage sites. The results of this study also have practical implications regarding ways of designing and reinforcing onsite stimulus factors, creating interactive experiential scenes, increasing experiential value and enhancing brand loyalty strategies.

酒类和葡萄酒遗产旅游越来越受欢迎。为了加深我们对这一现象的理解，本研究在刺激--组织--反应（SOR）模型和品牌资产理论的基础上，通过整合参观前、中、后三个阶段，为本研究制定了一个理论框架。我们进行了 60 次深度访谈，收到了 618 份调查回复，从而建立了现场刺激因素的因子结构，包括六个维度的 26 个项目。研究确定了现场刺激因素和预访产品依恋对体验价值、产品可靠性以及由此产生的行为的重要影响。因此，这项混合方法研究从不同维度对品牌资产进行了背景分析，为参观酒类和葡萄酒遗产地建立了一个全面的理论框架。本研究的结果还对设计和强化现场刺激因素、创造互动体验场景、提高体验价值和增强品牌忠诚度的策略具有实际意义。

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引用次数: 0

Understanding envy and fear of missing out in travel posts: The effects of Instagram sources and landmark types 了解旅游帖子中的 "羡慕嫉妒恨 "和 "害怕错过"：Instagram 来源和地标类型的影响

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2024-10-30 DOI: 10.1016/j.jdmm.2024.100959

Min Jung Kim , Dae-Young Kim

Although many studies reveal the effects of social media on destination choice or image, scant research investigates viewers' dynamic psychological nature induced by social media sources and contents. This study aims to fill that gap by examining the interaction effects of sources and landmark types on viewers' emotional and behavioral responses within the realm of social media-induced tourism. Utilizing a 2 (source type: influencer vs. peer) x 2 (landmark type: heritage vs. iconic) x 4 (message repetition) mixed-subject factorial design, an online experiment was conducted with 700 Instagram users randomly assigned to different conditions. The findings showed that influencers' posts exert a significant influence on outcome variables compared to peers' posts. Specifically, viewers exhibited increased levels of benign envy and a greater intention to visit when viewing influencers' posts about iconic landmarks. Individuals with high fear of missing out showed a heightened intention to visit when seeing peers’ posts about heritage landmarks. Based on the findings, theoretical and managerial implications are discussed.

尽管许多研究揭示了社交媒体对目的地选择或形象的影响，但很少有研究调查社交媒体来源和内容所引发的观众动态心理。本研究旨在填补这一空白，在社交媒体诱导旅游的领域内，研究来源和地标类型对观众情感和行为反应的交互影响。研究采用 2（信息源类型：影响者 vs. 同行）x 2（地标类型：遗产 vs. 标志性）x 4（信息重复）混合被试因子设计，对 700 名 Instagram 用户进行了在线实验，随机分配到不同的条件下。研究结果表明，与同行的帖子相比，有影响力者的帖子对结果变量有显著影响。具体来说，当浏览者看到影响者发布的关于标志性地标的帖子时，会表现出更高的良性羡慕水平和更强的访问意愿。害怕错过的人在看到同行关于遗产地标的帖子时，会表现出更高的访问意愿。根据研究结果，讨论了理论和管理意义。

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引用次数: 0

AI-thenticity: Exploring the effect of perceived authenticity of AI-generated visual content on tourist patronage intentions 人工智能的真实性：探索人工智能生成的视觉内容的真实性对游客光顾意愿的影响

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2024-10-28 DOI: 10.1016/j.jdmm.2024.100956

Hien Thu Bui , Viachaslau Filimonau , Hakan Sezerel

Artificial intelligence (AI) can generate high-quality destination images to attract prospective visitors. The perceived authenticity of these images can determine the extent to which tourists will patronize a destination. This study proposes the concept of AI-thenticity defined indexically as the originality of artificial intelligence-generated content and iconically as how accurately and faithfully artificial intelligence-generated content reproduces the original. Experimental research design is employed to explore the relationships between AI- versus human-made (labelled and non-labelled) destination photos, perceived authenticity, trust, congruence, and patronage intentions. The results show that perceived authenticity of AI-generated images positively influences trust, and patronage intentions. Notably, congruence between AI-generated images and tourists mediates the relationship between AI-thenticity and patronage intentions. Although perceived authenticity is more pronounced for human-generated images, perceived authenticity of AI-generated content is significant, especially if it is non-labelled. Theoretically, the study demonstrates how AI-thenticity can aid in understanding the concept of authenticity in a rapidly digitizing world. Practically, the study shows the potential of AI for destination management and marketing.

人工智能（AI）可以生成高质量的目的地图像，以吸引潜在游客。游客对这些图像真实性的感知决定了他们会在多大程度上光顾目的地。本研究提出了 "人工智能真实性"（AI-thenticity）的概念，其索引性定义为人工智能生成内容的原创性，标志性定义为人工智能生成内容如何准确、忠实地再现原始内容。本文采用实验研究设计，探讨了人工智能与人造（贴标签和不贴标签）目的地照片、感知真实性、信任度、一致性和光顾意愿之间的关系。结果显示，对人工智能生成的图片的真实性感知会对信任和光顾意愿产生积极影响。值得注意的是，人工智能生成的图像与游客之间的一致性调解了人工智能真实性与光顾意愿之间的关系。虽然人类生成的图像的真实性感知更为明显，但人工智能生成的内容的真实性感知也很重要，尤其是在没有标签的情况下。从理论上讲，这项研究展示了在快速数字化的世界中，人工智能真实性如何帮助人们理解真实性的概念。在实践中，这项研究显示了人工智能在目的地管理和营销方面的潜力。

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引用次数: 0

Local Government Tourism Officer satisfaction with the Smart Destination model: A case study with the Kano method 地方政府旅游官员对智能目的地模式的满意度：卡诺方法案例研究

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2024-10-24 DOI: 10.1016/j.jdmm.2024.100951

Miguel Ángel Moliner Tena, Rosa María Rodríguez Artola, Luis José Callarisa-Fiol, Mar Algueró-Boronat

The aim of this research is to analyse local government tourism officer satisfaction with a smart destination model using the Kano method. A causal model is proposed with four antecedent variables of tourism officer satisfaction with the smart destination model: perceived usefulness, perceived ease of use, trust in and challenges of the model. The smart destination model applied to a smart destination network in the Valencian Community (Spain) is taken as a case study. The results show that trust, ease of use and challenges have a linear relationship with satisfaction, while usefulness has a non-linear relationship. However, structural equation modelling analysis shows that only trust in the model significantly influences local government tourism officer satisfaction with the model.

本研究旨在利用卡诺方法分析地方政府旅游官员对智能目的地模型的满意度。研究提出了一个因果模型，其中包含旅游官员对智能目的地模型满意度的四个前因变量：感知有用性、感知易用性、对模型的信任和挑战。以瓦伦西亚大区（西班牙）的智能目的地网络为案例，对智能目的地模型进行了应用研究。研究结果表明，信任度、易用性和挑战与满意度呈线性关系，而有用性与满意度呈非线性关系。然而，结构方程模型分析表明，只有对模型的信任度会显著影响地方政府旅游官员对模型的满意度。

引用次数: 0

Dissecting destination boycotts: Unpacking ethical dilemmas in politicized tourism 剖析目的地抵制：解读政治化旅游业中的道德困境

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2024-10-21 DOI: 10.1016/j.jdmm.2024.100950

Siamak Seyfi , Abolfazl Siyamiyan Gorji , Salar Kuhzady , C. Michael Hall , Dagnachew Leta Senbeto

Informed by political consumerism theory and employing a multi-case approach, this study examines the different factors influencing tourists' decisions to participate in or abstain from destination boycotts. Through an analysis of online narratives, the study identifies and discusses key manifestations of ethical dilemmas in tourists' boycott decisions, reflecting both the transformative potential of boycotts and doubts about their effectiveness. The findings indicate that participation in boycotts is driven by perceived egregiousness, the empowerment of change through tourism, and ethical and moral considerations. Conversely, rejection of boycotts often stems from the contentious nature of certain boycotts, skepticism about their effectiveness, concerns about local welfare, the desire to avoid collective punishment, and the double standard dilemma. By introducing the concept of ‘politicized tourism consumerism’, this study highlights tourism's potential to drive social change and offers novel theoretical insights into tourists' politicized tourism practices and their implications. These insights can help tourism stakeholders, including policymakers and businesses, develop strategies to address ethical concerns and boycott impacts, leading to more ethical and responsible tourism.

本研究以政治消费主义理论为指导，采用多案例研究方法，探讨了影响游客决定参与或放弃目的地抵制行动的不同因素。通过对在线叙述的分析，本研究确定并讨论了游客抵制决定中道德困境的主要表现形式，既反映了抵制的变革潜力，也反映了对其有效性的怀疑。研究结果表明，参与抵制行动的驱动因素包括：游客认为抵制行动的恶劣程度、通过旅游业实现变革的动力以及伦理道德方面的考虑。反之，拒绝抵制往往源于某些抵制活动的争议性、对其有效性的怀疑、对当地福利的担忧、避免集体惩罚的愿望以及双重标准困境。通过引入 "政治化旅游消费主义 "的概念，本研究强调了旅游业推动社会变革的潜力，并为游客的政治化旅游行为及其影响提供了新颖的理论见解。这些见解可帮助包括政策制定者和企业在内的旅游业利益相关者制定战略，以解决道德问题和抵制影响，从而实现更加道德和负责任的旅游业。

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引用次数: 0

Spatial spillover effects on the efficiency of P2P accommodation units P2P 住宿单位效率的空间溢出效应

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2024-10-10 DOI: 10.1016/j.jdmm.2024.100945

Jorge V. Pérez-Rodríguez , Rafael Suárez-Vega , Juan M. Hernández

This paper analyses the spatial effects on the production efficiency of P2P accommodation units as an indication of their performance. The empirical analysis undertaken is based on data for the sharing accommodation industry in the Canary Islands (Spain) in the period January 2019–September 2020 (monthly data). In a first stage, order-m robust nonparametric frontier analysis is used to detect superefficient, fully efficient and inefficient listings. The results show that the sharing economy industry was operating at close to full efficiency, and that the annual average score in this respect remained largely constant for some types of accommodation. In the second stage of the analysis, an econometric spatial model approach is applied to identify the spatial drivers of efficiency. The main findings are that negative competition effects prevail over positive agglomeration effects and that spatial professionalization negatively influences listing efficiency. The theoretical and management implications of these findings are discussed.

本文分析了空间效应对 P2P 住宿单位生产效率的影响，以此作为其绩效的指标。实证分析基于 2019 年 1 月至 2020 年 9 月期间加那利群岛（西班牙）共享住宿行业的数据（月度数据）。在第一阶段，使用阶m稳健非参数前沿分析来检测超效率、全效率和低效率上市。结果表明，共享经济行业的运营效率接近完全效率，某些类型住宿在这方面的年平均得分基本保持不变。在第二阶段的分析中，采用了计量经济学空间模型方法来确定效率的空间驱动因素。主要发现是，负面的竞争效应优先于正面的聚集效应，空间专业化对上市效率产生负面影响。本文讨论了这些发现的理论和管理意义。

引用次数: 0