{"title":"Capability gap in relation to public relations´ strategic issues in Latin America","authors":"Gabriel Sadi , Alejandro Álvarez-Nobell","doi":"10.1016/j.pubrev.2024.102428","DOIUrl":null,"url":null,"abstract":"<div><p>This study explores an area that has not been widely researched in the Latin American and Caribbean region: the identification of a capability gap in relation to key strategic public relations and communication management issues and activities. To this end, this article presents findings and analysis from a survey conducted in 20 Latin American and Caribbean countries in 2020. The existence of a capability gap in relation to key issues and activities in public relations and communication management is confirmed, which represents a challenge for the development of the public relations field as well as for higher education institutions across the region.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 1","pages":"Article 102428"},"PeriodicalIF":4.1000,"publicationDate":"2024-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0363811124000079/pdfft?md5=9e21bb429d7660de481cf6a6bce2e708&pid=1-s2.0-S0363811124000079-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Relations Review","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0363811124000079","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This study explores an area that has not been widely researched in the Latin American and Caribbean region: the identification of a capability gap in relation to key strategic public relations and communication management issues and activities. To this end, this article presents findings and analysis from a survey conducted in 20 Latin American and Caribbean countries in 2020. The existence of a capability gap in relation to key issues and activities in public relations and communication management is confirmed, which represents a challenge for the development of the public relations field as well as for higher education institutions across the region.
期刊介绍：
The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.
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