Public Relations Review最新文献

英文中文

Black-owned business and passionate brand publics: A netnography of The Honey Pot Company PR crisis

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-02-11 DOI: 10.1016/j.pubrev.2025.102542

Suman Mishra , Mia Moody , Rosalynn A. Vasquez

This study uses a netnography approach to explore why brand publics engage in passionate discourse about a Black-owned business on social media, especially during a crisis. It analyzes 2463 comments posted in response to an Instagram video statement shared by the Black founder and CEO of the Honey Pot Company during a 2022 crisis. The findings reveal that Honey Pot’s most vocal brand publics were Black women and members of the broader Black community. Their passionate engagement is rooted in several factors: 1) a belief that the products were made specifically for them using high-quality natural ingredients, 2) a commitment to supporting Black-owned businesses and ethnic solidarity, 3) deep-seated fears and historical trauma associated with harmful products marketed to the Black community, and 4) a need to hold individuals accountable. Based on the analysis, this unique study reveals four key drivers of passion: product-based passion, identity-based passion, historical trauma-based passion, and accountability-based passion. The study contributes to the public relations literature on passionate publics by illustrating how Honey Pot’s brand publics formed a passionate online community to call for accountability, express ethnic solidarity, and advocate for change.

{"title":"Black-owned business and passionate brand publics: A netnography of The Honey Pot Company PR crisis","authors":"Suman Mishra , Mia Moody , Rosalynn A. Vasquez","doi":"10.1016/j.pubrev.2025.102542","DOIUrl":"10.1016/j.pubrev.2025.102542","url":null,"abstract":"<div><div>This study uses a netnography approach to explore why brand publics engage in passionate discourse about a Black-owned business on social media, especially during a crisis. It analyzes 2463 comments posted in response to an Instagram video statement shared by the Black founder and CEO of the Honey Pot Company during a 2022 crisis. The findings reveal that Honey Pot’s most vocal brand publics were Black women and members of the broader Black community. Their passionate engagement is rooted in several factors: 1) a belief that the products were made specifically for them using high-quality natural ingredients, 2) a commitment to supporting Black-owned businesses and ethnic solidarity, 3) deep-seated fears and historical trauma associated with harmful products marketed to the Black community, and 4) a need to hold individuals accountable. Based on the analysis, this unique study reveals four key drivers of passion: <em>product-based passion, identity-based passion, historical trauma-based passion,</em> and <em>accountability-based passion</em>. The study contributes to the public relations literature on passionate publics by illustrating how Honey Pot’s brand publics formed a passionate online community to call for accountability, express ethnic solidarity, and advocate for change.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102542"},"PeriodicalIF":4.1,"publicationDate":"2025-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143378988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Influence of perceptions of organizations and perceptions of issues on communicative behaviors: Roles of conspiratorial thinking and responsibility attribution

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-02-08 DOI: 10.1016/j.pubrev.2025.102543

Lisa Tam , Soojin Kim

A few research studies in public relations have identified significant associations between relational and situational variables in the context of a specific issue involving an organization. Despite this, no research to date has explained why and how these associations occur. Therefore, this study tests the roles of conspiratorial thinking and responsibility attribution in influencing the confluence of publics’ perceptions of an organization with their perceptions about an issue involving the organization. Situating the study in the context of the Australian Government and the issue of high-rise overdevelopment, an online survey was conducted with a nationally representative sample of 400 Australian citizens. The results showed that publics with high levels of distrust and political cynicism toward the government also reported high conspiratorial thinking about the government. Conspiratorial thinking was significantly associated with responsibility attribution to the government for causing the issue of high-rise overdevelopment. Subsequently, publics developed situational perceptions and motivations about the issue. The findings showed that even if individuals attribute responsibility to the government for causing an issue, as long as they have high situational activeness in the issue, they will engage in proactive communicative behaviors to seek, forefend and forward information from the government. (196 words)

{"title":"Influence of perceptions of organizations and perceptions of issues on communicative behaviors: Roles of conspiratorial thinking and responsibility attribution","authors":"Lisa Tam , Soojin Kim","doi":"10.1016/j.pubrev.2025.102543","DOIUrl":"10.1016/j.pubrev.2025.102543","url":null,"abstract":"<div><div>A few research studies in public relations have identified significant associations between relational and situational variables in the context of a specific issue involving an organization. Despite this, no research to date has explained why and how these associations occur. Therefore, this study tests the roles of conspiratorial thinking and responsibility attribution in influencing the confluence of publics’ perceptions of an organization with their perceptions about an issue involving the organization. Situating the study in the context of the Australian Government and the issue of high-rise overdevelopment, an online survey was conducted with a nationally representative sample of 400 Australian citizens. The results showed that publics with high levels of distrust and political cynicism toward the government also reported high conspiratorial thinking about the government. Conspiratorial thinking was significantly associated with responsibility attribution to the government for causing the issue of high-rise overdevelopment. Subsequently, publics developed situational perceptions and motivations about the issue. The findings showed that even if individuals attribute responsibility to the government for causing an issue, as long as they have high situational activeness in the issue, they will engage in proactive communicative behaviors to seek, forefend and forward information from the government. (196 words)</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102543"},"PeriodicalIF":4.1,"publicationDate":"2025-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143350159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Leveraging AI in CSR: How social-oriented chatbots influence Chinese consumers’ supportive actions via dialogic communication

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-02-07 DOI: 10.1016/j.pubrev.2025.102541

Yangzhi (Nicole) Jiang , Yang Cheng , Yuan Wang

The use of artificially intelligent (AI) chatbots in the Chinese market is increasing along with corporate social responsibility (CSR). We surveyed 606 Chinese consumers to examine how a company’s chatbot can contribute to CSR dialogues by enhancing users’ perceptions of chatbot listening and shared meaning creation. The findings revealed that Chinese consumers appreciate the use of AI-enabled chatbots in CSR conversations, particularly if the chatbot has a social-oriented communication style. This communication style helps shape shared meaning of CSR and enhances consumers’ perceptions of a chatbot’s ability to listen. Furthermore, the communication style facilitates consumers’ willingness to engage in CSR dialogues, provide support, and recommend the business to others (supportive intent). In addition, we found that perceived chatbot listening and shared CSR meaning partially mediate the positive link between the social-oriented communication style and users’ supportive intent. Trust in the chatbot played a moderating role in the indirect effect of chatbot communication style (social-oriented) on supportive intent through perceived shared meaning. This effect increased with consumers’ trust in the chatbot’s competence and communication integrity. The theoretical and practical implications of these findings are also discussed.

{"title":"Leveraging AI in CSR: How social-oriented chatbots influence Chinese consumers’ supportive actions via dialogic communication","authors":"Yangzhi (Nicole) Jiang , Yang Cheng , Yuan Wang","doi":"10.1016/j.pubrev.2025.102541","DOIUrl":"10.1016/j.pubrev.2025.102541","url":null,"abstract":"<div><div>The use of artificially intelligent (AI) chatbots in the Chinese market is increasing along with corporate social responsibility (CSR). We surveyed 606 Chinese consumers to examine how a company’s chatbot can contribute to CSR dialogues by enhancing users’ perceptions of chatbot listening and shared meaning creation. The findings revealed that Chinese consumers appreciate the use of AI-enabled chatbots in CSR conversations, particularly if the chatbot has a social-oriented communication style. This communication style helps shape shared meaning of CSR and enhances consumers’ perceptions of a chatbot’s ability to listen. Furthermore, the communication style facilitates consumers’ willingness to engage in CSR dialogues, provide support, and recommend the business to others (supportive intent). In addition, we found that perceived chatbot listening and shared CSR meaning partially mediate the positive link between the social-oriented communication style and users’ supportive intent. Trust in the chatbot played a moderating role in the indirect effect of chatbot communication style (social-oriented) on supportive intent through perceived shared meaning. This effect increased with consumers’ trust in the chatbot’s competence and communication integrity. The theoretical and practical implications of these findings are also discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102541"},"PeriodicalIF":4.1,"publicationDate":"2025-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143348890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The media literacy divide: Ideological framing of labor in public relations agency internship postings

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-02-05 DOI: 10.1016/j.pubrev.2025.102544

Joseph R. Giomboni

This study examines the institutional practices that shape and inform internships within the public relations industry. The investigation is pursued through a textual analysis of recruitment postings at 18 leading PR agencies and marketing communications firms to provide insights on how the industries solicit student workers, illicit emotional responses to the media text, and exploit the ontological rewards of future employment. This study aims to uncover internship postings role as discursive objects that articulate not only expectations between organizations and students, but also code a certain kind of ideological vision for what intern labor should entail. By examining how agencies solicit intern labor, researchers, educators, and practitioners can gain a better understanding of the defined role and responsibilities of prospective interns. The findings suggest PR and communication agencies recruit labor on two professional tracks: technicians and industry exposure for future management. Future technicians perform emotional labor when solicited by agencies through work-as-fun mantras to join creative cultures rooted in networking and professional development workshops. These individuals are required to be ambitious, personable, self-starters who can work on multiple projects on tight deadlines. Other agency positions feature industry exposure for future managers who are partnered with award-winning professionals. In addition to administrative research and media monitoring skills, I argue media literacy is required for ideal management track candidates who are storytellers, consume and evaluate news coverage, and identify strategic opportunities for the agency or clients within a changing media landscape.

{"title":"The media literacy divide: Ideological framing of labor in public relations agency internship postings","authors":"Joseph R. Giomboni","doi":"10.1016/j.pubrev.2025.102544","DOIUrl":"10.1016/j.pubrev.2025.102544","url":null,"abstract":"<div><div>This study examines the institutional practices that shape and inform internships within the public relations industry. The investigation is pursued through a textual analysis of recruitment postings at 18 leading PR agencies and marketing communications firms to provide insights on how the industries solicit student workers, illicit emotional responses to the media text, and exploit the ontological rewards of future employment. This study aims to uncover internship postings role as discursive objects that articulate not only expectations between organizations and students, but also code a certain kind of ideological vision for what intern labor should entail. By examining how agencies solicit intern labor, researchers, educators, and practitioners can gain a better understanding of the defined role and responsibilities of prospective interns. The findings suggest PR and communication agencies recruit labor on two professional tracks: technicians and industry exposure for future management. Future technicians perform emotional labor when solicited by agencies through work-as-fun mantras to join creative cultures rooted in networking and professional development workshops. These individuals are required to be ambitious, personable, self-starters who can work on multiple projects on tight deadlines. Other agency positions feature industry exposure for future managers who are partnered with award-winning professionals. In addition to administrative research and media monitoring skills, I argue media literacy is required for ideal management track candidates who are storytellers, consume and evaluate news coverage, and identify strategic opportunities for the agency or clients within a changing media landscape.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102544"},"PeriodicalIF":4.1,"publicationDate":"2025-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143100672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Porous boundaries, contentious boundaries: “Public relations” and “propaganda” within the discourse of Italian PR professionals after 1945

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-01-29 DOI: 10.1016/j.pubrev.2025.102540

Irene Di Jorio

This article explores the relationship between the terms “propaganda” and “public relations” within the discourse of Italian PR professionals after 1945. Inspired by the critical history of PR, it examines how these professionals conceptualised and named their activities at that time. Extensive documentary research of historical sources from the Italian PR world reveals the porous boundaries between “propaganda” and “public relations”, while also highlighting the professional and political conflicts underlying their definitions. The need to define the PR profession’s boundaries then produced a series of oppositions destined to become classic: transparency vs. opacity; democracy vs. dictatorship; free world vs. totalitarianism; expertise vs. ideology. These dichotomies, characteristic of anti-communist imaginary, contributed to forging the idea of a correspondence between political regimes and forms of communication, where propaganda was on the side of “totalitarian” states, while PR was on the side of democracies. The incompatibility between public relations and dictatorship was, however, selective in the discourse of professionals: it followed the political divisions of the Cold War. At the same time, the idea of a discontinuity between fascist propaganda and the public relations of post-war democratic Italy was not monolithic. Historical research deconstructs the narrative of an ethical progression from propaganda to PR. Sources from the Italian PR world empirically demonstrates the historical inadequacy of this narrative, which was above all an ideological construct of the Cold War.

{"title":"Porous boundaries, contentious boundaries: “Public relations” and “propaganda” within the discourse of Italian PR professionals after 1945","authors":"Irene Di Jorio","doi":"10.1016/j.pubrev.2025.102540","DOIUrl":"10.1016/j.pubrev.2025.102540","url":null,"abstract":"<div><div>This article explores the relationship between the terms “propaganda” and “public relations” within the discourse of Italian PR professionals after 1945. Inspired by the critical history of PR, it examines how these professionals conceptualised and named their activities at that time. Extensive documentary research of historical sources from the Italian PR world reveals the porous boundaries between “propaganda” and “public relations”, while also highlighting the professional and political conflicts underlying their definitions. The need to define the PR profession’s boundaries then produced a series of oppositions destined to become classic: transparency <em>vs.</em> opacity; democracy <em>vs.</em> dictatorship; free world <em>vs.</em> totalitarianism; expertise <em>vs.</em> ideology. These dichotomies, characteristic of anti-communist imaginary, contributed to forging the idea of a correspondence between political regimes and forms of communication, where propaganda was on the side of “totalitarian” states, while PR was on the side of democracies. The incompatibility between public relations and dictatorship was, however, selective in the discourse of professionals: it followed the political divisions of the Cold War. At the same time, the idea of a discontinuity between fascist propaganda and the public relations of post-war democratic Italy was not monolithic. Historical research deconstructs the narrative of an ethical progression from propaganda to PR. Sources from the Italian PR world empirically demonstrates the historical inadequacy of this narrative, which was above all an ideological construct of the Cold War.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102540"},"PeriodicalIF":4.1,"publicationDate":"2025-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143156835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Public information officers’ use of social media monitoring: An updated analysis of current practice

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-01-20 DOI: 10.1016/j.pubrev.2025.102539

Carla White, Shelby Luttman, Elizabeth Johnson Avery

Identifying best practices for efficient yet effective social media listening and use among PIOs with limited resources is pressing given the pervasiveness of health dis- and misinformation. This study examines the practice of social media monitoring by public information officers (PIOs) at public health departments across the United States. The current study updates previous work (Avery, 2017) and explores the relationships between PIOs’ time spent on social media management and monitoring as well as the effects of available time, financial, and personnel resources on use. The perceived impact of social media on the spread of health misinformation is discussed as well as the gaps between perceived benefits of social media monitoring and its practice. Recommendations include increasing the prioritization of social monitoring within public health departments to combat health misinformation online.

引用次数: 0

From celebrity advocacy to fandom advocacy: Harness the power of participatory fandom culture

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-01-16 DOI: 10.1016/j.pubrev.2024.102538

Baobao Song , Minhee Choi

Drawing from social interdependence theory, self-categorization theory (SCT), and normative social influence, this study explores how nonprofit organizations can harness celebrity fandoms to drive the influence of celebrity endorsements. A survey was conducted based on the collaboration between the famous South Korean band BTS and the United Nations (UN) in sustainability communication. The results emphasize a link between fans' perceptions of participatory fandom culture and their willingness to engage in advocacy behaviors related to issues championed by celebrities. These perceptions are influenced by social interdependence among fans and the celebrity, prevailing fandom norms, and individual identification with the fandom. Nonprofit organizations can amplify advocacy efforts by strategically partnering with celebrities with interdependent and participatory fan bases. Customizing communication campaigns to fan communities' interests and norms can enhance effectiveness. This study also provides insights for fandom managers aiming to build robust fan communities. The study contributes to the discourse on public relations and the impact of passionate publics on nonprofit communications. It marks one of the initial attempts to quantify the influence of participatory fandom culture.

{"title":"From celebrity advocacy to fandom advocacy: Harness the power of participatory fandom culture","authors":"Baobao Song , Minhee Choi","doi":"10.1016/j.pubrev.2024.102538","DOIUrl":"10.1016/j.pubrev.2024.102538","url":null,"abstract":"<div><div>Drawing from social interdependence theory, self-categorization theory (SCT), and normative social influence, this study explores how nonprofit organizations can harness celebrity fandoms to drive the influence of celebrity endorsements. A survey was conducted based on the collaboration between the famous South Korean band BTS and the United Nations (UN) in sustainability communication. The results emphasize a link between fans' perceptions of participatory fandom culture and their willingness to engage in advocacy behaviors related to issues championed by celebrities. These perceptions are influenced by social interdependence among fans and the celebrity, prevailing fandom norms, and individual identification with the fandom. Nonprofit organizations can amplify advocacy efforts by strategically partnering with celebrities with interdependent and participatory fan bases. Customizing communication campaigns to fan communities' interests and norms can enhance effectiveness. This study also provides insights for fandom managers aiming to build robust fan communities. The study contributes to the discourse on public relations and the impact of passionate publics on nonprofit communications. It marks one of the initial attempts to quantify the influence of participatory fandom culture.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102538"},"PeriodicalIF":4.1,"publicationDate":"2025-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143100670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Why go the extra mile? Re-engaging quiet quitters through dialogic communication and community building in the workplace

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-01-13 DOI: 10.1016/j.pubrev.2024.102537

Nur Uysal , Young Kim

Instead of going above and beyond their roles and responsibilities—once regarded as the hallmark of an engaged employee—many employees now do only the bare minimum required, a behavior known as ‘quiet quitting,’ which has drawn significant attention in public discourse. Despite its recent prevalence in social media and popular press, the existing public relations literature falls short of fully capturing the complexity and multifaceted nature of quiet quitting in relation to employee engagement and disengagement. Drawing on the dialogic communication framework and emerging research on employee disengagement in public relations, this study explores the influence of internal communication on quiet quitting. Through a nationwide survey of 700 full-time U.S. employees, this study showed the important roles of employee resilience and sense of community in mediating the impact of organization-employee dialogic communication on mitigating employee quiet quitting behaviors. The study argues that public relations must extend beyond its traditional boundaries, evolving into a strategic internal function that promotes more equitable, supportive, and sustainable work environments. Implications for both theory and practice are discussed.

{"title":"Why go the extra mile? Re-engaging quiet quitters through dialogic communication and community building in the workplace","authors":"Nur Uysal , Young Kim","doi":"10.1016/j.pubrev.2024.102537","DOIUrl":"10.1016/j.pubrev.2024.102537","url":null,"abstract":"<div><div>Instead of going above and beyond their roles and responsibilities—once regarded as the hallmark of an engaged employee—many employees now do only the bare minimum required, a behavior known as ‘quiet quitting,’ which has drawn significant attention in public discourse. Despite its recent prevalence in social media and popular press, the existing public relations literature falls short of fully capturing the complexity and multifaceted nature of quiet quitting in relation to employee engagement and disengagement. Drawing on the dialogic communication framework and emerging research on employee disengagement in public relations, this study explores the influence of internal communication on quiet quitting. Through a nationwide survey of 700 full-time U.S. employees, this study showed the important roles of employee resilience and sense of community in mediating the impact of organization-employee dialogic communication on mitigating employee quiet quitting behaviors. The study argues that public relations must extend beyond its traditional boundaries, evolving into a strategic internal function that promotes more equitable, supportive, and sustainable work environments. Implications for both theory and practice are discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102537"},"PeriodicalIF":4.1,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143100669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

You asked, we listened: Examining accountability through actions and listening in corporate social advocacy

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-01-02 DOI: 10.1016/j.pubrev.2024.102536

Barbara Miller Gaither , Seoyeon Kim , Lucinda L. Austin

The purpose of this study was to examine corporate social advocacy (CSA) through the lens of stakeholder theory to explore how different CSA strategies may impact perceptions of accountability and stakeholder outcomes. A 2 (demonstrable action: present v. absent) x 2 (organizational listening: present v. absent) experiment was conducted with a nationally representative sample of 636 U.S. adults. Results revealed that both demonstrable action and organizational listening had positive effects on CSA accountability (i.e., perceived intent and perceived transparency), and these measures of accountability led to positive attitudes and supportive intentions toward the company. The findings provide guidelines for how CSA can effectively demonstrate accountability to stakeholders – to move beyond talking-the-talk to actually being seen as walking-the-walk in regard to engagement on social-political issues.

引用次数: 0

Comparison study of PR curriculum and PR job posts

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-12-27 DOI: 10.1016/j.pubrev.2024.102535

Minhee Choi , Baobao Song , Yani Zhao , Lauren Tortella

This study undertakes a comprehensive examination by comparing requirements outlined in entry-level PR job postings with the curricula of 83 undergraduate programs accredited by ACEJMC. Although the comparative analysis underscores the consistent alignment of PR education with industry expectations, some discrepancies in degree requirements and required skills and abilities are found. By employing a natural language processing approach, this study not only investigates current industry needs in terms of human resources but also provides practical implications for PR education.

引用次数: 0

下一页尾页

类型

全部化学•材料生命科学医学物理工程技术环境•农林材料科学地球科学法学管理学化学环境科学与生态学计算机科学教育学经济学农林科学人文科学生物学数学物理与天体物理心理学综合性期刊其他工业工程理学历史学农学文学信息工程

数据库

全部 ACS Publications Elsevier ieeexplore Springer The Royal Society of Chemistry Wiley

期刊

Public Relations Review

全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.

﹀