Public Relations Review最新文献

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“Being a Burson Person is something special”: Burson-Marsteller’s influence in the Americanization of the public relations industry in Latin America (1980s – 2010s) "成为博雅人是一件特别的事"：博雅公关对拉丁美洲公共关系行业美国化的影响（20 世纪 80 年代 - 2010 年代）

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-11-17 DOI: 10.1016/j.pubrev.2024.102519

Pablo Miño

This article explores the Americanization of the public relations industry in Latin America, focused on Burson-Marsteller’s (B-M) venture into the region. Coupling archives of personal documents owned by Harold Burson, one of the founders of B-M, with 10 interviews with key managers of the agency in the region between the 1980s and late 2010s, this article explores (1) the conception in the 1980s by B-M managers that public relations was less “sophisticated” in Latin America when compared to U.S. standards, (2) the strategies and tactics that B-M put forward in the region since the 1990s, which differed from the Latin American approach to the profession, and (3) the organizational and business-oriented culture of the agency, which influenced the work of public relations practitioners between the 1990s and 2010s in the region. These findings outline the hybridization between a managerial, American-based approach to public relations, with the relationship-based approach that characterized the region for most of the twentieth century.

本文以博雅公关公司（B-M）进军拉美地区为中心，探讨了拉美地区公共关系行业的美国化。结合 B-M 创始人之一 Harold Burson 的个人文件档案，以及在 20 世纪 80 年代至 2010 年代末期对该公司在拉美地区主要管理者的 10 次访谈，本文探讨了：（1）B-M 管理者在 20 世纪 80 年代的观念，即与美国标准相比，拉美地区的公共关系还不够 "成熟"；（2）B-M 在拉美地区所采取的战略和战术；（3）B-M 在拉美地区所采取的战略和战术；（4）B-M 在拉美地区所采取的战略和战术。2）B-M 自 20 世纪 90 年代以来在该地区提出的策略和战术，这些策略和战术不同于拉美的公这些研究结果概括了以管理为基础的美国公共关系方法与以关系为基础的方法之间的混合。

引用次数: 0

The effects of crisis type and CSR fit on organizational outcomes: The moderating role of authentic leadership in shaping organizational reputation, word-of-mouth, and purchase intentions 危机类型和企业社会责任契合度对组织结果的影响：真实领导力在塑造组织声誉、口碑和购买意向方面的调节作用

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-11-07 DOI: 10.1016/j.pubrev.2024.102517

James Ndone , Victoria Kyriakopoulos

This study investigates how crisis type (moral-harm vs. product-harm) and the alignment between an organization's goals and its corporate social responsibility (CSR) values (CSR fit) influence crisis outcomes like organizational reputation, the spread of negative word-of-mouth, and purchase intentions. Additionally, the research examines whether authentic leadership (AL) moderates the relationship between crisis type, CSR fit, and crisis outcomes. Using a 2 (crisis type: moral-harm vs. product-harm) x 2 (CSR fit: high fit vs. low fit) between-subjects design (N = 427) recruited through CloudResearch, the results suggest that product-harm crises have more damaging effects on organizations than moral-harm crises. Also, organizations that align their CSR activities with their business goals receive favorable ratings during a crisis than those with low CSR fit. Lastly, AL moderates the relationship between crisis type and negative word-of-mouth as well as organizational reputation. Theoretical and practical implications of the current study are discussed.

本研究探讨了危机类型（道德伤害与产品伤害）和组织目标与企业社会责任（CSR）价值观的一致性（CSR契合度）如何影响危机结果，如组织声誉、负面口碑传播和购买意向。此外，研究还探讨了真实领导力（AL）是否会调节危机类型、企业社会责任契合度和危机结果之间的关系。研究采用 2（危机类型：道德伤害与产品伤害）×2（企业社会责任契合度：高契合度与低契合度）的主体间设计（N = 427），结果表明，产品伤害危机比道德伤害危机对组织的破坏性影响更大。此外，与企业社会责任契合度较低的组织相比，企业社会责任活动与其业务目标相一致的组织在危机中会获得较高的评价。最后，企业社会责任调节了危机类型与负面口碑和组织声誉之间的关系。本文讨论了当前研究的理论和实践意义。

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引用次数: 0

Artificial intelligence for internal communication: Strategies, challenges, and implications 人工智能促进内部交流：战略、挑战和影响

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-11-05 DOI: 10.1016/j.pubrev.2024.102515

Cen April Yue , Linjuan Rita Men , Renee Mitson , Donna Z. Davis , Alvin Zhou

This qualitative study explores the intersection of artificial intelligence (AI) and internal communication, investigating AI applications, challenges, and best practices. In-depth interviews with 20 senior communication professionals examined perceptions of AI’s impact on internal communication processes and outcomes. Key findings indicate AI improves internal communication efficiency, information flow, listening capability, and employee experience. However, challenges include lack of AI knowledge among employees, fears about job security andbias, and concerns about authenticity loss. To enable effective AI adoption for internal communication, organizations need education and training, a “co-piloting” approach between humans and machines, transparent communication, ethical governance, and an open culture of experimentation. This research makes important theoretical contributions by illuminating AI’s transformative potential for internal communication. It also offers practical insights to guide organizations in strategically leveraging AI to elevate internal communication.

这项定性研究探讨了人工智能（AI）与内部沟通的交叉点，调查了人工智能的应用、挑战和最佳实践。对 20 位资深传播专业人士进行了深入访谈，考察了他们对人工智能对内部传播流程和结果的影响的看法。主要发现表明，人工智能提高了内部沟通效率、信息流、倾听能力和员工体验。然而，所面临的挑战包括员工缺乏人工智能知识、担心职业安全和偏见，以及担心真实性丧失。为了在内部沟通中有效采用人工智能，组织需要开展教育和培训，在人类和机器之间采取 "共同引导 "的方法，进行透明的沟通，实施道德管理，并建立开放的实验文化。这项研究通过阐明人工智能在内部沟通方面的变革潜力，做出了重要的理论贡献。它还提供了实用的见解，指导企业战略性地利用人工智能提升内部交流。

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引用次数: 0

Communicating strategic CEO activism to promote employee prosocial behaviors: Understanding the mediating role of employee prosocial sensemaking 传播首席执行官的战略积极性以促进员工的亲社会行为：了解员工亲社会感知的中介作用

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-11-01 DOI: 10.1016/j.pubrev.2024.102516

Young Kim , Katharine E. Miller

The purpose of this research is to explore how CEOs effectively communicate their activism so as to encourage employee prosocial behaviors around social issues. An online experimental study with a 2 (narrative vs. non-narrative) x 2 (promotion- vs. prevention-focused messages) between-subjects design was conducted with 913 full-time employees (N=913) in the United States. This study uncovered the underlying role of employee prosocial sensemaking, which mediates the effect of narrative messaging in CEO activism communication on employee prosocial behaviors (e.g., employee activism supporting the issue and advocacy for the CEO’s activism). This study theoretically extends the scholarship on strategic communication to CEO activism communication in relation to employee prosocial behaviors. The findings also provide practical insight into how corporate leaders can strategically communicate their activism to employees in order to foster positive engagement, thereby contributing to organizational effectiveness as well as the expansion of responsible business practices.

本研究旨在探讨首席执行官如何有效地传达他们的行动主义，从而鼓励员工围绕社会问题采取亲社会行为。本研究以美国的 913 名全职员工（N=913）为研究对象，采用 2（叙事与非叙事）×2（以宣传为重点的信息与以预防为重点的信息）的被试间设计进行了在线实验研究。这项研究揭示了员工亲社会感知的潜在作用，即CEO行动主义沟通中的叙事信息对员工亲社会行为（如员工支持问题的行动主义和对CEO行动主义的倡导）的中介效应。本研究从理论上将战略沟通的学术研究扩展到与员工亲社会行为相关的首席执行官行动主义沟通。研究结果还为企业领导者如何战略性地向员工传达他们的行动主义，以促进员工的积极参与，从而提高组织效率并扩大负责任的企业实践，提供了实用的见解。

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引用次数: 0

Optimizing organizational corrective communication: The effects of correction placement timing, refutation detail level, and corrective narrative type on combating crisis misinformation narratives 优化组织纠正性沟通：纠正位置时机、驳斥详细程度和纠正叙述类型对打击危机误导叙述的影响

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-10-26 DOI: 10.1016/j.pubrev.2024.102514

Xuerong Lu , Yan Jin

How an organization effectively responds to crisis misinformation has become increasingly critical for public relations research and practice. To examine the roles played by three key factors in organizational crisis misinformation management (i.e., the timing of placing organizational correction message, the level of detail a refutational message should provide, and narrative type in countering misinformation embedded in narratives), two online experimental studies were conducted among U.S. adults to examine the main and interaction effects of these factors on optimizing organizational corrective communication when it comes to combatting narrative-based crisis misinformation. Our findings implied that prebunking strategy, especially when combined with factual elaboration, is more effective in correcting misperceptions of organizational crisis responsibility and lowering organizational reputation damage. The potential for using narrative-based prebunking strategy to correct misinformation narratives is further highlighted, as evidenced in how its effect was sequentially mediated by narrative identification and perceived corrective information quality. Implications for public relations theory and practice in the area of combatting misinformation are further discussed.

对于公共关系研究和实践来说，组织如何有效应对危机误导信息变得越来越重要。为了研究组织危机误导管理中的三个关键因素（即发布组织更正信息的时机，反驳信息的详细程度，以及反驳叙事中误导的叙事类型）所起的作用，我们在美国成年人中进行了两项在线实验研究，以研究在反驳基于叙事的危机误导时，这些因素对优化组织更正传播的主要影响和交互影响。我们的研究结果表明，预先揭露策略，尤其是与事实阐述相结合时，能更有效地纠正对组织危机责任的误解，降低组织声誉损失。使用基于叙事的预揭露策略来纠正错误信息叙事的潜力也得到了进一步的强调。我们还进一步讨论了公共关系理论和实践在对抗错误信息方面的意义。

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引用次数: 0

“If it can be done, it will be done:” AI Ethical Standards and a dual role for public relations "如果能做到，就一定能做到："人工智能道德标准和公共关系的双重作用

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-10-22 DOI: 10.1016/j.pubrev.2024.102513

Shannon A. Bowen

This research reports a five-year study with different types of participants to examine questions related to ethics in artificial intelligence (AI) and the use of AI in public relations and professional communication. AI specialists from computer engineering and closely related fields, as well as CCOs, communication directors/managers, public affairs officers, and CEOs participated in this research, explaining and assessing the role of ethics in AI. Through numerous points of data collection, the topic of AI ethics in public relations was examined through a mixed method approach. This study offers insight into the ethics and design of AI systems that communication professionals must not only use in practice but also understand, advise upon, ethically oversee, and occasionally defend in the public sphere when used (or commissioned) by our organizations. After a review of broad literature and longitudinal data from hundreds of sources, recommendations for a more robust framework for AI ethics in public relations are proposed. Ethical considerations and quantum and neuromorphic computing are posed as means to avoid technocracy, and base use of these advanced systems on moral values.

本研究报告是一项为期五年的研究，通过不同类型的参与者来探讨与人工智能（AI）中的道德相关的问题，以及人工智能在公共关系和职业传播中的应用。来自计算机工程和密切相关领域的人工智能专家，以及首席运营官、传播总监/经理、公共事务官员和首席执行官参与了这项研究，对人工智能中的伦理作用进行了解释和评估。通过大量的数据收集点，我们采用混合方法研究了公共关系中的人工智能伦理问题。这项研究深入探讨了人工智能系统的伦理和设计问题，传播专业人员不仅要在实践中使用人工智能系统，还要了解、建议、从伦理角度监督人工智能系统，有时还要在我们的组织使用（或委托使用）人工智能系统时，在公共领域为人工智能系统辩护。在对大量文献和来自数百个来源的纵向数据进行回顾之后，我们为公共关系中的人工智能伦理提出了更有力的框架建议。道德考量、量子计算和神经形态计算被提出来作为避免技术主义的手段，并将这些先进系统的使用建立在道德价值观的基础上。

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引用次数: 0

Streaming disasters on TikTok: Examining social mediated crisis communication, public engagement, and emotional responses during the 2023 Maui wildfire TikTok 上的灾难流：研究 2023 年毛伊岛野火期间的社交媒体危机传播、公众参与和情绪反应

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-10-19 DOI: 10.1016/j.pubrev.2024.102512

Wenlin Liu , Xinyan Zhao , Mengqi (Monica) Zhan , Stephanie Hernandez

Short video-sharing platforms, such as TikTok, play a significant role in allowing the public to experience natural disasters vicariously, share information, and coordinate peer-led disaster relief efforts. With emerging platforms like TikTok providing experientially immersive content, the role of digital storytelling in stimulating public engagement and emotions remains underexplored. Drawing from narrative persuasion theory and visual storytelling literature, the current study proposes an integrated framework to examine the storyteller, visual frame, and digital presentation characteristics of TikTok videos in predicting social-mediated public engagement and emotional reactions surrounding a recent natural disaster, the 2023 Maui Wildfire. Using visual content analysis and computational methods, the study analyzed 526 TikTok videos and 59,950 associated comments. Results showed that audiovisual vividness consistently predicted all three types of disaster engagement. In contrast, storyteller type, storytelling frame, and other presentation characteristics inconsistently predicted information consumption intention, information sharing intention, and emotional reactions on TikTok.

TikTok 等短视频分享平台在让公众亲身经历自然灾害、分享信息和协调同伴主导的救灾工作方面发挥着重要作用。随着 TikTok 等新兴平台提供身临其境的体验式内容，数字故事在激发公众参与和情感方面的作用仍未得到充分探索。本研究借鉴了叙事说服理论和视觉叙事文献，提出了一个综合框架来研究 TikTok 视频的讲故事者、视觉框架和数字呈现特征，以预测以社交为媒介的公众参与和对最近的自然灾害（2023 年毛伊岛野火）的情绪反应。研究采用视觉内容分析和计算方法，分析了 526 个 TikTok 视频和 59,950 条相关评论。结果表明，视听的生动性始终能预测所有三种类型的灾难参与。相比之下，讲故事人的类型、讲故事的框架和其他表现特征对 TikTok 上的信息消费意向、信息分享意向和情绪反应的预测不一致。

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引用次数: 0

Toward an authentic corporate social advocacy (CSA): An internal perspective of BLM advocacy 实现真正的企业社会倡导（CSA）：从内部角度看 BLM 的宣传

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-10-18 DOI: 10.1016/j.pubrev.2024.102508

Yeunjae Lee , Jo-Yun Li , Weiting Tao , Xiao “Shawn” Ma

While an increasing amount of research on corporate social advocacy (CSA) has expanded our knowledge in the field, its effects on internal public relations have been rarely studied. This study examines how employees’ experiences at work determine their perceived authenticity of CSA on race. Results suggested that employees’ perceived organizational justice toward racial minority employees positively influences their perceived value-driven motive of CSA as well as the authenticity of CSA. CSA authenticity, in turn, increased employees’ supportive behaviors toward CSA and organizational citizenship behaviors in the workplace. Theoretical and practical implications for public relations and internal communication are discussed.

尽管有关企业社会倡导（CSA）的研究越来越多，拓展了我们在该领域的知识，但其对内部公共关系的影响却鲜有研究。本研究探讨了员工在工作中的经历如何决定了他们对种族问题 CSA 真实性的感知。结果表明，员工感知到的组织对少数种族员工的公正性会积极影响他们感知到的 CSA 的价值驱动动机以及 CSA 的真实性。CSA 的真实性反过来又增加了员工对 CSA 的支持行为和工作场所的组织公民行为。本文讨论了公共关系和内部沟通的理论和实践意义。

引用次数: 0

Enhancing supportive intention through perceived legitimacy: Social media influencer leadership and charismatic legitimization in CSR communication 通过感知合法性增强支持意向：企业社会责任传播中的社交媒体影响者领导力与魅力合法性

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-10-17 DOI: 10.1016/j.pubrev.2024.102511

Jun Zhang , Dongqing Xu , Li Chen

Partnering with social media influencers (SMIs) in corporate social responsibility (CSR) initiatives has become increasingly popular, but their role in conveying CSR initiatives remains unclear. Grounded in legitimacy theory and Max Weber’s concept of charismatic legitimation, this research investigates how SMIs’ leadership in opinion and taste impacts the normative and pragmatic legitimacy of CSR initiatives. An online survey of 491 U.S. influencer followers shows that perceived SMI opinion leadership enhances CSR normative legitimacy, which in turn increases stakeholders’ willingness to support. Our findings contribute to public relations and CSR research by highlighting the importance of CSR legitimacy, introducing charismatic legitimation to explain SMIs’ roles, and distinguishing between opinion and taste leadership. These insights help companies choose SMIs who enhance CSR legitimacy and support.

在企业社会责任（CSR）倡议中与社交媒体影响者（SMIs）合作已变得越来越流行，但他们在传达企业社会责任倡议中的作用仍不明确。本研究以合法性理论和马克斯-韦伯（Max Weber）的 "魅力合法性"（charismatic legitimation）概念为基础，探讨社交媒体影响者在舆论和品味方面的领导力如何影响企业社会责任倡议的规范合法性和实用合法性。对 491 名美国有影响力的追随者进行的在线调查显示，感知到的 SMI 舆论领导力会增强企业社会责任的规范合法性，进而提高利益相关者的支持意愿。我们的研究结果强调了企业社会责任合法性的重要性，引入了魅力合法性来解释SMI的作用，并区分了舆论领导和品味领导，从而为公共关系和企业社会责任研究做出了贡献。这些见解有助于企业选择能够提高企业社会责任合法性和支持度的社会中介。

引用次数: 0

Support and core? The changing roles of communication professionals in higher education institutions 支持与核心？传播专业人员在高等教育机构中不断变化的角色

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-10-05 DOI: 10.1016/j.pubrev.2024.102510

Hogne Lerøy Sataøen , Daniel Lövgren

In recent decades, the role of communication and PR within higher education institutions (HEIs) has grown in significance, marked by the expansion of communication departments, diversified work assignments for communication professionals, and an increasing focus on reputation and visibility. This study examines 203 job advertisements targeting communication professionals in Swedish HEIs from 1999 to 2022. Our analysis identifies a substantial shift in the expectations and roles of communication professionals. It reveals a pronounced trend of increasing expectations, necessitating candidates to possess a broader and deeper skill set to manage a wider spectrum of responsibilities in HEIs. Furthermore, while our findings signal a noteworthy transformation in the communication profession, it also shows the evolvement from a supportive function to a strategically integral role in aiding and forming institutional management and leadership. Moreover, this study highlights communication departments as particularly flexible sites for receiving and incorporating external trends and ideas in university organizations.

近几十年来，传播和公关在高等教育机构（HEIs）中的作用日益重要，其标志是传播部门的扩大、传播专业人员工作任务的多样化以及对声誉和知名度的日益重视。本研究调查了 1999 年至 2022 年瑞典高等院校针对传播专业人员的 203 个招聘广告。我们的分析发现，人们对传播专业人员的期望和角色发生了重大转变。它揭示了一个明显的趋势，即人们的期望越来越高，要求应聘者掌握更广泛、更深入的技能，以管理高等院校中更广泛的职责。此外，我们的研究结果表明，传播专业发生了值得注意的转变，同时也显示出传播专业在协助和形成院校管理和领导力方面，正从一种辅助性职能演变为一种战略上不可或缺的角色。此外，本研究还强调，传播部门是大学组织接收和吸收外部趋势和思想的特别灵活的场所。

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引用次数: 0

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