Generating entrepreneurial imaginativeness from intercultural Janusian thinking

Abstract

Research on the importance of entrepreneurial imaginativeness in new venture development continues to grow. Empirical studies so far have focused predominantly on its ideation-based outcomes—the number and quality of ideas produced. Knowledge remains scant, however, on imaginativeness' antecedent mechanisms and mediating role in nascent venturing (the activities that often precede formal launches). We integrate another growing research stream in entrepreneurship—multicultural experience—to probe how the creative, social, and practical cognitive schemas underpinning entrepreneurial imaginativeness can be generated through dimensions of perhaps the most distinctive form of cultural exposure: living abroad. Drawing upon schema theory and combining precepts of Janusian-cognition and abductive thinking, we find support for our theorizing that depth and breadth of experiences of living abroad relate to imaginativeness facets differentially, which in turn can help us understand the extent to which entrepreneurs attempt to launch ventures. We consider both the theoretical and broader practical applications that deliberative imaginativeness cultivation might have, discussing some of wide-reaching and constructive implications this holds for the development of innovative economies.