{"title":"Mobile banking: a bibliometric analysis","authors":"Kamlesh Kohli, Monika Kashyap, Mahendra Babu Kuruva, Sunil Tiwari","doi":"10.1057/s41264-024-00267-7","DOIUrl":null,"url":null,"abstract":"<p>This study aims to analyze the keywords related to mobile banking by focusing on its development between 2003 and 2023. To do so, a systematic bibliometric analysis is undertaken, for which, the screening of Scopus database was done to identify the publication (institutions, most-prolific authors, year-wise, countries-wise and most-cited papers). Additionally, keyword occurrence analysis was also done using the VOSviewer software. The results of the study indicate that there are worldwide trends and increased production that have resulted in various changes. One prominent topic that consistently emerges in relation to mobile banking across different time periods is mobile telecommunication technologies. Through the demonstration of the origination of major terminologies in mobile banking, notable shifts in the evolution of the field's terminological framework were discernible. Hence, it is imperative to investigate the progress in forthcoming decades, specifically the impact of recent global events on the evolution of mobile banking usage worldwide. Furthermore, the current study adds substantial value to the existing body of literature by presenting a conceptual framework that might guide future research endeavors. The framework offers researchers the potential to investigate the many study streams in forthcoming studies. The present study represents a novel contribution in terms of its methodology. A thorough examination of research databases, such as Scopus and Google Scholar, reveals a lack of published literature that comprehensively and extensively addresses the topic of mobile banking (m-banking) in a multi-period context, particularly in an applied manner. Moreover, the present study addresses this research gap by the implementation of a bibliometric analysis and content analysis.</p>","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":"40 1","pages":""},"PeriodicalIF":2.9000,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Financial Services Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1057/s41264-024-00267-7","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This study aims to analyze the keywords related to mobile banking by focusing on its development between 2003 and 2023. To do so, a systematic bibliometric analysis is undertaken, for which, the screening of Scopus database was done to identify the publication (institutions, most-prolific authors, year-wise, countries-wise and most-cited papers). Additionally, keyword occurrence analysis was also done using the VOSviewer software. The results of the study indicate that there are worldwide trends and increased production that have resulted in various changes. One prominent topic that consistently emerges in relation to mobile banking across different time periods is mobile telecommunication technologies. Through the demonstration of the origination of major terminologies in mobile banking, notable shifts in the evolution of the field's terminological framework were discernible. Hence, it is imperative to investigate the progress in forthcoming decades, specifically the impact of recent global events on the evolution of mobile banking usage worldwide. Furthermore, the current study adds substantial value to the existing body of literature by presenting a conceptual framework that might guide future research endeavors. The framework offers researchers the potential to investigate the many study streams in forthcoming studies. The present study represents a novel contribution in terms of its methodology. A thorough examination of research databases, such as Scopus and Google Scholar, reveals a lack of published literature that comprehensively and extensively addresses the topic of mobile banking (m-banking) in a multi-period context, particularly in an applied manner. Moreover, the present study addresses this research gap by the implementation of a bibliometric analysis and content analysis.
期刊介绍:
Under the guidance of its expert Editors and an eminent international Editorial Board, Journal of Financial Services Marketing has become one of the world''s leading forums for the latest thinking, techniques and developments in marketing financial services. The Journal has established itself as a key bridge between applied academic research and commercial best practice, globally.
The journal covers:
marketing banking services, pension plans, insurance, saving schemes, investment finance, personal finance, mortgages and credit and debit cards
loyalty plans
brand management
cross-selling products and services
customer relationship management
online services
customer profiling
targeting
product positioning
pricing
distribution management
consumer finance
pooled investment funds
The Journal of Financial Services Marketing publishes detailed and authoritative:
Case studies from marketers worldwide, detailing their practical experiences, the problems faced and the lessons learned
Research with IMPLICATIONS FOR PRACTICE from leading business schools, research institutes and universities, worldwide
Reviews and briefings by expert practitioners and academics sharing thought-provoking and challenging ideas
Legal reviews examining in detail the major changes in legislation
Book reviews providing a ''thumbnail'' of best practice in marketing within the financial services field
...to keep subscribers up-to-date with the latest developments and thinking in bank and financial services marketing.