Building bonds: an examination of relational bonding in continuous content contribution behaviors on metaverse-based non-fungible token platforms

IF 5.9 3区 管理学 Q1 BUSINESS Internet Research Pub Date : 2024-02-08 DOI:10.1108/intr-11-2022-0883
Crystal T. Lee, Zimo Li, Yung-Cheng Shen
{"title":"Building bonds: an examination of relational bonding in continuous content contribution behaviors on metaverse-based non-fungible token platforms","authors":"Crystal T. Lee, Zimo Li, Yung-Cheng Shen","doi":"10.1108/intr-11-2022-0883","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>The proliferation of non-fungible token (NFT)-based crypto-art platforms has transformed how creators manage, own and earn money through the creation, assets and identity of their digital works. Despite this, no studies have examined the drivers of continuous content contribution behavior (CCCB) toward NFTs. Hence, this study draws on the theory of relational bonds to examine how various relational bonds affect feelings of psychological ownership, which, in turn, affects CCCB on metaverse platforms.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>Using structural equation modeling and importance-performance matrix analysis, an online survey of 434 content creators from prominent NFT platforms empirically validated the research hypotheses.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>Financial, structural, and social bonds positively affect psychological ownership, which in turn encourages CCCBs. The results of the importance-performance matrix analysis reveal that male content creators prioritized virtual reputation and social enhancement, whereas female content creators prioritized personalization and monetary gains.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>We examine Web 3.0 and the NFT creators’ network that characterizes the governance practices of the metaverse. Consequently, the findings facilitate a better understanding of creator economy and meta-verse commerce.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":null,"pages":null},"PeriodicalIF":5.9000,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Internet Research","FirstCategoryId":"94","ListUrlMain":"https://doi.org/10.1108/intr-11-2022-0883","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

Purpose

The proliferation of non-fungible token (NFT)-based crypto-art platforms has transformed how creators manage, own and earn money through the creation, assets and identity of their digital works. Despite this, no studies have examined the drivers of continuous content contribution behavior (CCCB) toward NFTs. Hence, this study draws on the theory of relational bonds to examine how various relational bonds affect feelings of psychological ownership, which, in turn, affects CCCB on metaverse platforms.

Design/methodology/approach

Using structural equation modeling and importance-performance matrix analysis, an online survey of 434 content creators from prominent NFT platforms empirically validated the research hypotheses.

Findings

Financial, structural, and social bonds positively affect psychological ownership, which in turn encourages CCCBs. The results of the importance-performance matrix analysis reveal that male content creators prioritized virtual reputation and social enhancement, whereas female content creators prioritized personalization and monetary gains.

Originality/value

We examine Web 3.0 and the NFT creators’ network that characterizes the governance practices of the metaverse. Consequently, the findings facilitate a better understanding of creator economy and meta-verse commerce.

查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
建立纽带:对基于元宇宙的不可篡改代币平台上持续内容贡献行为中的关系纽带的研究
目的基于不可篡改代币(NFT)的加密艺术平台的激增改变了创作者通过其数字作品的创作、资产和身份来管理、拥有和赚钱的方式。尽管如此,还没有研究对 NFT 持续内容贡献行为(CCCB)的驱动因素进行研究。因此,本研究借鉴关系纽带理论,研究各种关系纽带如何影响心理所有权感,进而影响元海外平台上的 CCCB。研究结果财务、结构和社会纽带对心理所有权感有积极影响,进而鼓励 CCCB。重要性-绩效矩阵分析的结果显示,男性内容创作者优先考虑虚拟声誉和社交提升,而女性内容创作者则优先考虑个性化和金钱收益。因此,研究结果有助于更好地理解创作者经济和元宇宙商业。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
Internet Research
Internet Research 工程技术-电信学
CiteScore
11.20
自引率
10.20%
发文量
85
审稿时长
>12 weeks
期刊介绍: This wide-ranging interdisciplinary journal looks at the social, ethical, economic and political implications of the internet. Recent issues have focused on online and mobile gaming, the sharing economy, and the dark side of social media.
期刊最新文献
The OPAD-perception framework: measuring perceptions of online personalized advertising Unpacking the association between social media use and support for unlawful behaviors in protests: a study in Hong Kong Corporate social and digital responsibility in esports Blockchain for sustainable consumption: an affordance and consumer value-based view Together we can do it! A roadmap to effectively tackle propaganda-related tasks
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1