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“I am sorry for judging you”: conceptualizing sentiment reversal among followers in case of falsely alleged social media influencer transgression "我很抱歉对你的评价":在社交媒体影响者被诬陷违规的情况下,对追随者情绪逆转的概念化研究
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-11-19 DOI: 10.1108/intr-08-2023-0649
Ishaan Sengupta, Kokil Jain, Arpan Kumar Kar, Isha Sharma

Purpose

Influencer transgressions can disappoint their followers. However, there is a lack of clarity about the effects of a false allegation on an influencer–follower relationship. Drawing from cognitive dissonance and moral reasoning theory, the current study aims to examine how this relationship is shaped across three time periods (before the allegation is leveled, after the allegation is leveled, and when the allegation is found to be baseless).

Design/methodology/approach

We study comments posted by followers of two falsely alleged social media influencers (SMI) on their YouTube and Instagram channels. Latent Dirichlet allocation (LDA) followed by netnography is used for thematic analysis. LDA is a social media topic modeling method that processes a statistically representative set of words to explain the tone and tenor of qualitative conversations. A sentiment analysis of the comments is done using SentiStrength.

Findings

When an allegation is leveled initially, the response from followers is overwhelmingly negative toward the influencer owing to moral coupling. However, when the allegations are proven to be false, the followers return to a positive opinion of the influencer, owing to feelings of dissonance and guilt.

Practical implications

The study contributes to the fields of influencer marketing, cognitive dissonance and moral reasoning. It highlights how endorsers can take advantage of the positive sentiment that arises once an accused SMI’s transgression is proven false.

Originality/value

This study introduces the concept of “Sentiment Reversal,” which is exhibited in the social media space. In this phenomenon, sentiments move from negative to positive toward the falsely accused SMI as they are vindicated of the previous charge.

目的影响者的过失会让追随者失望。然而,虚假指控对影响者与追随者关系的影响尚不明确。本研究从认知失调和道德推理理论出发,旨在研究这种关系在三个时间段(指控之前、指控之后以及指控被认定为毫无根据时)是如何形成的。在进行主题分析时,我们使用了潜在德里希勒分配(LDA)和网络分析法。LDA 是一种社交媒体主题建模方法,用于处理一组具有统计代表性的词语,以解释定性对话的语气和基调。研究结果当指控最初被提出时,由于道德耦合的原因,追随者对有影响力者的反应绝大多数是负面的。然而,当指控被证实为虚假时,由于失调和内疚感,追随者对影响者又恢复了积极的看法。本研究引入了 "情绪反转 "的概念,这一概念在社交媒体领域有所表现。在这种现象中,被诬陷的中小型企业在平反之前的指控后,其情绪会从负面转向正面。
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引用次数: 0
From attraction to monetization: How do knowledge influencers trigger users’ willingness to subscribe to knowledge products? 从吸引到货币化:知识影响力如何激发用户订阅知识产品的意愿?
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-11-15 DOI: 10.1108/intr-07-2023-0595
Xiaoyu Chen, Alton Y.K. Chua

Purpose

This study examines the phenomenon of “knowledge influencers,” individuals who convey expert information to non-expert audiences and attract users to subscribe to their self-created knowledge products. It seeks to address two research questions: (1) What are the antecedents that promote perceived attractiveness of knowledge influencers? and (2) How does perceived attractiveness of knowledge influencers affect users’ willingness to subscribe to knowledge products?

Design/methodology/approach

Guided by self-branding theory, which suggests that individuals strategically shape user perceptions and interactions to create an appealing image, the study employed a sequential mixed-methods approach. Qualitative interviews were conducted with knowledge influencers and their subscribers, followed by a quantitative survey of users with knowledge subscription experience to validate the findings.

Findings

Results suggested that knowledge influencers could enhance their attractiveness to users by promoting perceived professionalism, perceived familiarity, and perceived connectedness. Perceived attractiveness of knowledge influencers could directly affect users’ willingness to subscribe or indirectly through the role of users’ attachment to knowledge influencers.

Practical implications

By understanding the factors driving users’ subscription intentions, platform operators and influencers can refine their strategies to enhance user attachment and optimize monetization opportunities through personalized interactions and tailored content offerings.

Originality/value

This study contributes to the literature by elucidating the relationship between perceived attractiveness and users’ subscription intentions, offering new insights into the dynamics of online knowledge consumption.

目的 本研究探讨了 "知识影响者 "现象,即向非专家受众传递专家信息并吸引用户订阅其自创知识产品的个人。它试图解决两个研究问题:(1) 促进知识影响者感知吸引力的前因是什么?(2) 知识影响者的感知吸引力如何影响用户订阅知识产品的意愿?研究结果表明,知识影响者可以通过提升专业度、熟悉度和联系度来增强对用户的吸引力。通过了解用户订阅意愿的驱动因素,平台运营商和知识影响者可以改进他们的策略,通过个性化互动和量身定制的内容产品来增强用户粘性并优化货币化机会。
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引用次数: 0
Avatar design in Metaverse: the effect of avatar-user similarity in procedural and creative tasks 《虚拟世界》中的虚拟角色设计:虚拟角色与用户在程序性和创造性任务中的相似性
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-09-08 DOI: 10.1108/intr-08-2022-0691
Runge Zhu, Cheng Yi
PurposeThrough the lens of self-perception theory, this paper investigates how avatar design (i.e. avatar user similarity) affects users' self-awareness and shapes their task engagement and performance in the Metaverse.Design/methodology/approachThe authors conducted a 2 (avatar user similarity: high vs low) × 2 (task type: procedural vs creative) lab experiment and collected data from questionnaires, the recording of users' behavior during tasks and their actual task performance.FindingsThe results show that higher avatar user similarity leads to higher task engagement in general. Furthermore, while a similar avatar promotes users to regulate their behaviors and achieve better performance in a procedural task, high similarity also inhibits users' creativity by invoking habitual thinking, resulting in worse performance in generating original ideas in a creative task.Originality/valueThis study is expected to contribute to the information systems literature by revealing the value of avatar design and providing new perspectives on improving users' experiences in the Metaverse.
目的通过自我感知理论的视角,研究虚拟化身设计(即虚拟化身用户相似度)如何影响用户的自我意识,并影响用户在虚拟世界中的任务参与和表现。设计/方法/方法作者进行了2(虚拟角色用户相似度:高vs低)× 2(任务类型:程序性vs创造性)实验室实验,并从问卷调查、用户在任务期间的行为记录和实际任务表现中收集数据。研究结果表明,头像用户相似度越高,任务参与度越高。此外,虽然相似的头像可以促进用户规范自己的行为,在程序性任务中获得更好的表现,但高相似度也会通过调用习惯性思维来抑制用户的创造力,从而导致用户在创造性任务中产生原创想法的表现更差。原创性/价值本研究旨在通过揭示虚拟形象设计的价值,并为改善虚拟世界用户体验提供新的视角,从而为信息系统文献做出贡献。
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引用次数: 0
Exploring the association between the Proteus effect and intention to play massive multiplayer online role-playing games (MMORPGs) 探讨Proteus效应与大型多人在线角色扮演游戏(mmorpg)意图之间的关系
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-09-04 DOI: 10.1108/intr-07-2022-0487
Seungjong Sun, Jang-Hyun Kim, Kwan Min Lee, Dongyan Nan
PurposeMassive multiplayer online role-playing games (MMORPGs) are representative metaverse games that are thriving in academia and the industry. This study aims to develop an integrated model based on Yee's motivations and the Proteus effect to explore individuals' intentions of playing MMORPGs.Design/methodology/approachThe data were gathered by conducting an online survey (n = 441) for the players of World of Warcraft, an MMORPG. The collected data were analyzed with a structural equation model.FindingsThe outcomes of this research reveal that the Proteus effect positively influenced the intentions of the players to play the game via mediations of social, immersion, achievement motivations and enjoyment. Furthermore, the players influenced by the Proteus effect, which enables avatar embodiment and identification, exhibited a stronger intention to play MMORPGs.Originality/valueThis research is one of the first attempts to establish a theoretical framework involving the Proteus effect and Yee's motivations. In addition, the findings of this study imply that the Proteus effect should be considered when investigating the individual experience of metaverse games.
目的大型多人在线角色扮演游戏(MMORPG)是在学术界和行业中蓬勃发展的具有代表性的元宇宙游戏。本研究旨在开发一个基于Yee动机和Proteus效应的综合模型,以探索个人玩MMORPG的意图。设计/方法/方法通过对《魔兽世界》(一种MMORPG)玩家进行在线调查(n=441)来收集数据。使用结构方程模型对收集的数据进行分析。研究结果表明,Proteus效应通过社交、沉浸、成就动机和享受等中介因素对玩家玩游戏的意图产生了积极影响。此外,受Proteus效应影响的玩家表现出更强的玩MMORPG的意愿。Originality/value这项研究是首次尝试建立一个涉及Proteus效果和Yee动机的理论框架。此外,这项研究的结果表明,在调查元宇宙游戏的个人体验时,应该考虑Proteus效应。
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引用次数: 1
Augmented reality in the metaverse market: the role of multimodal sensory interaction 元宇宙市场中的增强现实:多模态感官交互的作用
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-08-31 DOI: 10.1108/intr-08-2022-0670
Chongyang Chen, Kem Z. K. Zhang, Zhaofang Chu, Matthew Lee
PurposeIn the growing information systems (IS) literature on metaverse, augmented reality (AR) technology is regarded as a cornerstone of the metaverse which enables interaction services. Interaction has been identified as a core technology characteristic of metaverse shopping environments. Based on previous human–technology interaction research, the authors further explicate interaction to be multimodal sensory. The purpose of this study is thus to better understand the unique nature of interaction in AR technology and highlight the technology's benefits for shopping in metaverse spaces.Design/methodology/approachAn experiment has been conducted to empirically examine the authors' research model. The authors use the structural equation modeling (SEM) approach to analyze the collected data.FindingsThis study conceptualizes image, motion and touchscreen interactions as the three dimensions of multimodal sensory interaction, which can reflect visual-, kinesthetic- and haptic-based sensation stimulation. The authors' findings show that multimodal sensory interaction of AR activates consumers' intention to purchase via a psychological process. To delineate this psychological process, the authors use feelings-as-information theory to posit that experiential factors can influence cognitive factors. More specifically, multimodal sensory interaction is shown to increase multisensory experience and spatial presence, which can effectively reduce product uncertainty and information overload. The two outcomes have been considered to be key issues in online shopping environments.Originality/valueThis study is one of the first ones that shed light on the multimodal sensory peculiarity of AR interactions in the extant IS literature. The authors further highlight the benefits of AR in addressing major online shopping concerns about product uncertainty and information overload, which are largely overlooked by prior research. This study uses feelings-as-information theory to explain the impacts of AR interactions, which reveal the essential role of the experiential process in sensory-enabling technologies. This study enriches the existing theoretical frameworks that mostly focus on the cognitive process. The authors' findings about AR interactions provide noteworthy guidelines for the design of metaverse environments and extend the authors' understanding of how the metaverse may bring benefits beyond traditional online shopping settings.
在越来越多的信息系统(IS)文献中,增强现实(AR)技术被认为是实现交互服务的元世界的基石。交互被认为是虚拟购物环境的核心技术特征。在前人对人机交互研究的基础上,作者进一步将人机交互解释为多模态的感官交互。因此,本研究的目的是为了更好地理解AR技术中交互的独特性,并强调该技术在虚拟空间购物中的好处。设计/方法/方法进行了一项实验,对作者的研究模型进行了实证检验。作者采用结构方程建模(SEM)方法对收集到的数据进行分析。本研究将图像、运动和触屏交互概念化为多模态感官交互的三个维度,可以反映基于视觉、运动和触觉的感觉刺激。研究结果表明,增强现实的多模态感官交互作用通过心理过程激活了消费者的购买意愿。为了描述这一心理过程,作者使用感觉即信息理论假设经验因素可以影响认知因素。更具体地说,多模态感官交互显示出增加多感官体验和空间存在,可以有效地减少产品的不确定性和信息过载。这两个结果被认为是在线购物环境中的关键问题。原创性/价值本研究是现有is文献中第一个阐明AR相互作用的多模态感官特性的研究之一。作者进一步强调了AR在解决网上购物对产品不确定性和信息过载的担忧方面的好处,这些问题在很大程度上被先前的研究所忽视。本研究运用感觉即信息理论来解释AR交互的影响,揭示了体验过程在感官激活技术中的重要作用。本研究丰富了现有的主要关注认知过程的理论框架。作者关于AR交互的发现为虚拟世界环境的设计提供了值得注意的指导方针,并扩展了作者对虚拟世界如何带来传统在线购物环境之外的好处的理解。
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引用次数: 3
Who believes political fake news? The role of conspiracy mentality, patriotism, perceived threat to freedom, media literacy and concern for disinformation 谁相信政治假新闻?阴谋心态、爱国主义、对自由的威胁、媒体素养和对虚假信息的关注的作用
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-08-29 DOI: 10.1108/intr-07-2022-0565
Kate L. Daunt, Dominique A. Greer, Hyun Seung Jin, Isabella Orpen
PurposeUnderstanding individual susceptibility to political fake news is critical because fake news can target specific psychological profiles of vulnerable individuals. Consequently, this research examines five individual risk (i.e. susceptibility) and resilience (i.e. protective) factors, conspiracy mentality, patriotism, perceived threat to freedom, media literacy and concern for disinformation, to determine if they inform belief in political fake news and subsequently, to what degree belief impacts private engagement with political fake news.Design/methodology/approachUsing a fictional political fake news stimulus, the authors conducted a deductive thematic analysis of 10 semi-structured interviews and an online survey of 722 United Kingdom (UK) citizens analysed using structural equation modelling.FindingsConspiracy mentality and patriotism were positively associated with belief in political fake news, while media literacy and concern for disinformation were negatively associated with belief in political fake news. Perceived threat to freedom was a strong theme in the qualitative data but had no statistical effect on belief in political fake news. Belief in political fake news was positively associated with further engagement with the fake news story, acting as a mediator in the model.Originality/valueDistinct from previous research that focuses on partisanship and sharing behaviour, this research forwards a model underpinned by social identity theory to build an integrated understanding of political fake news belief. The results demonstrate that political identity motivations beyond partisanship are salient when examining individual susceptibility to political fake news and that belief in political fake news plays a core role in understanding subsequent private engagement with the story.
了解个人对政治假新闻的敏感性是至关重要的,因为假新闻可以针对弱势群体的特定心理特征。因此,本研究考察了五种个人风险(即易感性)和弹性(即保护性)因素、阴谋心态、爱国主义、对自由的感知威胁、媒体素养和对虚假信息的关注,以确定它们是否会影响人们对政治假新闻的信仰,以及随后,信仰在多大程度上影响人们对政治假新闻的参与。使用虚构的政治假新闻刺激,作者对10个半结构化访谈进行了演绎主题分析,并对722名英国公民进行了在线调查,使用结构方程模型进行了分析。研究发现,阴谋心态和爱国主义与政治假新闻的信仰呈正相关,而媒体素养和对虚假信息的关注与政治假新闻的信仰呈负相关。在定性数据中,感知到的对自由的威胁是一个很强的主题,但在统计上对政治假新闻的信任度没有影响。对政治假新闻的信仰与进一步参与假新闻故事呈正相关,在模型中扮演中介角色。原创性/价值不同于以往关注党派关系和分享行为的研究,本研究提出了一个以社会认同理论为基础的模型,以建立对政治假新闻信仰的综合理解。研究结果表明,在研究个人对政治假新闻的敏感性时,超越党派关系的政治认同动机是显著的,对政治假新闻的信念在理解随后的私人参与故事方面起着核心作用。
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引用次数: 0
Revisiting the social commerce paradigm: the social commerce (SC) framework and a research agenda 重新审视社会商业范式:社会商业(SC)框架和研究议程
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-08-24 DOI: 10.1108/intr-08-2022-0657
Lai-Ying Leong, Teck-Soon Hew, K. Ooi, Nick Hajli, G. Tan
PurposeSocial commerce (SC) is a new genre in electronic commerce (e-commerce) that has great potential. This study proposes a new research framework to address deficiencies in existing social commerce research frameworks (e.g. the information model).Design/methodology/approachIn the era of Industrial Revolution 4.0 technologies and new social commerce (s-commerce) models, the authors believe that there is an immediate need for a new research framework. The authors analysed the progress of the s-commerce paradigm between 2003 and 2023 by applying longitudinal science mapping. The authors then developed a research framework based on the themes in the strategic diagrams and evolution map.FindingsFrom 2003 to 2010, studies on s-commerce mainly focused on social networking sites, virtual communities, social shopping and analytic approaches. From 2011 to 2015, it shifted to s-commerce, consumer behaviour, Web 2.0, artificial intelligence, social technologies, online shopping, user studies, data gathering methods, applications, service-based social commerce constructs, e-commerce and cognitive factors. Social commerce remained the primary research paradigm from 2017 to 2023.Practical implicationsThe SC framework may be analogous to popular research frameworks such as technology-organisation-environment (T-O-E) and stimulus-organism-response (S-O-R). Based on this SC framework, researchers may gain a better understanding by determining the factors of the social, commercial, technological and behavioural dimensions.Originality/valueThe authors redefined s-commerce and developed an SC framework. Practical guidelines for the SC framework and an exemplary research model are presented. Overall, this study offers a new research agenda for the extant understanding of s-commerce, with the SC framework as the next frontier of the theoretical advancements and applications of s-commerce.
目的社交商务(SC)是电子商务中一种具有巨大潜力的新类型。本研究提出了一个新的研究框架,以解决现有社会商业研究框架(如信息模型)的不足。设计/方法论/方法在工业革命4.0技术和新社会商业(s-commerce)模型时代,作者认为迫切需要一个新研究框架。作者通过应用纵向科学映射分析了2003年至2023年间电子商务范式的进展。然后,作者根据战略图和进化图中的主题制定了一个研究框架。发现从2003年到2010年,对电子商务的研究主要集中在社交网站、虚拟社区、社交购物和分析方法上。从2011年到2015年,它转向了电子商务、消费者行为、Web 2.0、人工智能、社交技术、在线购物、用户研究、数据收集方法、应用程序、基于服务的社交商务结构、电子商务和认知因素。从2017年到2023年,社会商务仍然是主要的研究范式。实践含义SC框架可能类似于流行的研究框架,如技术组织环境(T-O-E)和刺激生物反应(S-O-R)。基于这一SC框架,研究人员可以通过确定社会、商业、技术和行为维度的因素来获得更好的理解。原创性/价值作者重新定义了s-商务,并开发了一个SC框架。介绍了SC框架的实用指南和一个示例性研究模型。总体而言,本研究为现有的对电子商务的理解提供了一个新的研究议程,SC框架是电子商务理论进步和应用的下一个前沿。
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引用次数: 0
What's in the black box? How algorithmic knowledge promotes corrective and restrictive actions to counter misinformation in the USA, the UK, South Korea and Mexico 黑盒子里有什么?在美国、英国、韩国和墨西哥,算法知识如何促进纠正和限制行动,以打击错误信息
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-08-15 DOI: 10.1108/intr-07-2022-0578
Myojung Chung
PurposeWhile there has been a growing call for insights on algorithms given their impact on what people encounter on social media, it remains unknown how enhanced algorithmic knowledge serves as a countermeasure to problematic information flow. To fill this gap, this study aims to investigate how algorithmic knowledge predicts people's attitudes and behaviors regarding misinformation through the lens of the third-person effect.Design/methodology/approachFour national surveys in the USA (N = 1,415), the UK (N = 1,435), South Korea (N = 1,798) and Mexico (N = 784) were conducted between April and September 2021. The survey questionnaire measured algorithmic knowledge, perceived influence of misinformation on self and others, intention to take corrective actions, support for government regulation and content moderation. Collected data were analyzed using multigroup SEM.FindingsResults indicate that algorithmic knowledge was associated with presumed influence of misinformation on self and others to different degrees. Presumed media influence on self was a strong predictor of intention to take actions to correct misinformation, while presumed media influence on others was a strong predictor of support for government-led platform regulation and platform-led content moderation. There were nuanced but noteworthy differences in the link between presumed media influence and behavioral responses across the four countries studied.Originality/valueThese findings are relevant for grasping the role of algorithmic knowledge in countering rampant misinformation on social media, as well as for expanding US-centered extant literature by elucidating the distinctive views regarding social media algorithms and misinformation in four countries.
目的尽管鉴于算法对人们在社交媒体上遇到的事情的影响,人们越来越呼吁深入了解算法,但增强的算法知识是如何应对有问题的信息流的,目前尚不清楚。为了填补这一空白,本研究旨在通过第三人称效应的视角,调查算法知识如何预测人们对错误信息的态度和行为。设计/方法/方法2021年4月至9月,在美国(N=1415)、英国(N=1435)、韩国(N=1798)和墨西哥(N=784)进行了四项全国性调查。调查问卷测量了算法知识、错误信息对自己和他人的影响、采取纠正措施的意愿、对政府监管的支持和内容审核。结果表明,算法知识在不同程度上与错误信息对自身和他人的影响有关。假定媒体对自己的影响是采取行动纠正错误信息意图的有力预测因素,而假定媒体对他人的影响是支持政府主导的平台监管和平台主导的内容审核的有力预测指标。在所研究的四个国家中,假定的媒体影响力和行为反应之间的联系存在细微但值得注意的差异。原创性/价值这些发现有助于把握算法知识在对抗社交媒体上猖獗的错误信息中的作用,也有助于通过阐明四个国家对社交媒体算法和错误信息的独特观点来扩大以美国为中心的现有文献。
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引用次数: 0
Bringing safety analytics to the online shopper: evaluating designs for augmenting point-of-sale interfaces with safety information 为在线购物者带来安全分析:用安全信息评估增加销售点界面的设计
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-08-10 DOI: 10.1108/intr-06-2022-0395
Richard Gruss, David M. Goldberg, Nohel Zaman, Alan S. Abrahams
PurposeThe widespread adoption of online purchasing has prompted increasing concerns about product safety, and regulators are beginning to hold e-commerce sites accountable for dangerous product defects. For online consumers, understanding the many inherent safety risks among the extensive array of products they browse is a formidable task. The authors attempt to address this problem via a client-side software artifact that warns shoppers about potential product safety hazards at the point of sale.Design/methodology/approachIn this study, the authors built four candidate designs and assessed their effectiveness by means of a large randomized controlled experiment (n = 466). The authors define effectiveness as significant changes in dependent variables associated with health behaviors and technology adoption.FindingsThe authors find that all of the designs score high on adoption likelihood, that designs incorporating highlighting and scoring are better at increasing safety knowledge and that simpler designs are better at enhancing safety awareness.Originality/valueThese findings will inform the design of safety information dissemination systems and open new areas of safety awareness enhancement research. More generally, the authors introduce a novel method of testing text visualization variations and their impact on behavioral decisions.
目的网上购买的广泛采用引发了人们对产品安全的日益担忧,监管机构开始追究电子商务网站对危险产品缺陷的责任。对于在线消费者来说,了解他们浏览的大量产品中的许多固有安全风险是一项艰巨的任务。作者试图通过客户端软件工件来解决这个问题,该工件警告购物者在销售点存在潜在的产品安全隐患。设计/方法/方法在这项研究中,作者建立了四个候选设计,并通过一个大型随机对照实验(n=466)评估了它们的有效性。作者将有效性定义为与健康行为和技术采用相关的因变量的显著变化。研究结果作者发现,所有设计的采用可能性都很高,结合突出显示和评分的设计更善于提高安全知识,更简单的设计更能提高安全意识。原创性/价值这些发现将为安全信息传播系统的设计提供信息,并为提高安全意识的研究开辟新的领域。更普遍地说,作者介绍了一种测试文本可视化变化及其对行为决策影响的新方法。
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引用次数: 0
Loyalty and well-being explain serial crowdfunding backing behavior: an empirical test of complementary theories 忠诚度和幸福感解释连续众筹支持行为:互补理论的实证检验
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-08-02 DOI: 10.1108/intr-09-2022-0707
Kalanit Efrat, Shaked Gilboa, A. Wald, Rotem Shneor
PurposeDespite the critical contribution of serial backers in advancing crowdfunding volumes, few studies have addressed the phenomenon of serial backing. Research on the motivations of backers suggests that cognitive antecedents influence pledging in crowdfunding projects according to the theory of planned behavior. However, intrinsic factors associated with different dimensions of well-being may also explain crowdfunding support. This study seeks to advance the understanding of drivers of serial backing by combining the theory of planned behavior and the theory of well-being.Design/methodology/approachThe study draws on survey data from 336 serial backers, complemented by objective data on the number of campaigns and amounts invested by backers from Headstart, the largest crowdfunding platform in Israel. The research model is tested using structural equation modeling.FindingsThe findings indicate that the well-being of serial backers mediates the impact of attitude, subjective norms and social norms on their loyalty. However, while loyalty can be explained by elements of both theories, it does not translate into actual serial backing behavior.Originality/valueThis study is the first to systematically explore serial backers' motivations in crowdfunding and the influence of these motivations on their actual behavior. It combines two previously separate theories, the theory of planned behavior and the theory of well-being.
尽管连续融资在推动众筹规模方面做出了重要贡献,但很少有研究涉及到连续融资现象。对支持者动机的研究表明,根据计划行为理论,认知前因影响众筹项目的承诺。然而,与幸福的不同维度相关的内在因素也可以解释众筹支持。本研究将计划行为理论与幸福感理论相结合,旨在促进对连续支持驱动因素的理解。设计/方法/方法该研究利用了336名连续支持者的调查数据,并辅以以色列最大的众筹平台Headstart的活动数量和支持者投资金额的客观数据。采用结构方程模型对研究模型进行了验证。研究结果表明,连续支持者的幸福感在态度、主观规范和社会规范对其忠诚的影响中起中介作用。然而,虽然忠诚可以用两种理论的要素来解释,但它并不能转化为实际的连续支持行为。独创性/价值本研究首次系统探讨了众筹中连续出资人的动机以及这些动机对其实际行为的影响。它结合了两个先前独立的理论,计划行为理论和幸福理论。
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引用次数: 0
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