Blockchain=better food? The adoption of blockchain technology in food supply chain

IF 9.1 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Contemporary Hospitality Management Pub Date : 2024-02-09 DOI:10.1108/ijchm-06-2023-0752

Fei Hao, Yueming Guo, Chen Zhang, Kaye Kye Sung Kye-Sung Chon

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Abstract

Purpose

This study aims to investigate the integration of blockchain technology into the food supply chain within the restaurant industry. It focuses on how blockchain can be applied to enhance transparency and trust in tracking food sources, ultimately impacting customer satisfaction.

Design/methodology/approach

A service design workshop (Study 1) and three between-subjects experiments (Studies 2–4) were conducted.

Findings

Results indicate that blockchain adoption significantly improves traceability and trust in the food supply chain. This improvement in turn enhances customer satisfaction through perceived improvements in food safety, quality and naturalness. This study also notes that the effects of blockchain technology vary depending on the type of restaurant (casual or fine dining) and its location (tourist destinations or residential areas).

Practical implications

The findings offer practical insights for restaurant owners, technology developers and policymakers. Emphasizing the benefits of blockchain adoption, this study guides decision-making regarding technology investments for enhancing customer service and satisfaction in the hospitality sector.

Originality/value

This research contributes novel insights to the field of technology innovation in the hospitality industry. It extends the understanding of signaling theory by exploring how blockchain technology can serve as a tool for signal transmission in restaurant food supply chains.

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区块链=更好的食品？区块链技术在食品供应链中的应用

目的本研究旨在调查餐饮业将区块链技术融入食品供应链的情况。结果研究结果表明，区块链的应用大大提高了食品供应链的可追溯性和信任度。结果表明，区块链的采用大大提高了食品供应链中的可追溯性和信任度，而这种提高反过来又通过感知到的食品安全、质量和天然性的改善提高了客户满意度。这项研究还指出，区块链技术的效果因餐厅类型（休闲餐厅还是高级餐厅）和地点（旅游景点还是住宅区）而异。本研究强调了采用区块链的益处，为餐饮业提高客户服务和满意度的技术投资决策提供了指导。它通过探讨区块链技术如何在餐饮食品供应链中作为信号传输工具，扩展了对信号理论的理解。

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来源期刊

International Journal of Contemporary Hospitality Management Multiple-

CiteScore

16.90

自引率

31.50%

发文量

239

期刊介绍： The International Journal of Contemporary Hospitality Management serves as a conduit for disseminating the latest developments and innovative insights into the management of hospitality and tourism businesses globally. The journal publishes peer-reviewed papers that comprehensively address issues pertinent to strategic management, operations, marketing, finance, and HR management in the field of hospitality and tourism.