How digital transformation impact firm performance? The unmet needs of Indian exporting firms

IF 3.7 Q2 BUSINESS Journal of Strategic Marketing Pub Date : 2024-02-16 DOI:10.1080/0965254x.2024.2318216

Sudhir Rana, Jagroop Singh, Vinaytosh Mishra, Surender Khan, Majdi Quttainah, Sanjeev Prashar

引用次数: 0

Abstract

The study argues on how digital technologies and digital transformation challenge exporting firms across the globe. To respond upon this challenge, present study attempts to solve multi-fold proble...

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数字化转型如何影响企业绩效？印度出口企业尚未满足的需求

本研究论证了数字技术和数字转型对全球出口企业的挑战。为了应对这一挑战，本研究试图解决多方面的问题......

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来源期刊

Journal of Strategic Marketing BUSINESS-

CiteScore

9.20

自引率

7.30%

发文量

期刊介绍： Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations.