Influencing optimistic bias: Moderating roles of perceived severity and proximity

IF 4.4 3区 管理学 Q2 BUSINESS Journal of Consumer Behaviour Pub Date : 2024-02-05 DOI:10.1002/cb.2307
Hyuksoo Kim, YoungAh Lee
{"title":"Influencing optimistic bias: Moderating roles of perceived severity and proximity","authors":"Hyuksoo Kim,&nbsp;YoungAh Lee","doi":"10.1002/cb.2307","DOIUrl":null,"url":null,"abstract":"<p>Previous studies showed that optimistic bias is an important concept to influence individuals' health-related behaviors. The current web-based experimental study proposes that perceived susceptibility, perceived severity, proximity and perceived control are factors that influence one's optimistic bias. Optimistic bias was reduced when participants perceived high susceptibility because their perceived control decreased. Further, moderated moderated-mediation analysis revealed the moderating role of (1) perceived severity between perceived susceptibility and perceived control and (2) proximity between perceived control and optimistic bias. The analyses of interaction effects empirically demonstrated that the effect of perceived susceptibility and perceived control on optimistic bias are contingent upon perceived severity and proximity. Theoretical and practical implications were discussed.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"23 4","pages":"1832-1843"},"PeriodicalIF":4.4000,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Consumer Behaviour","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/cb.2307","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

Previous studies showed that optimistic bias is an important concept to influence individuals' health-related behaviors. The current web-based experimental study proposes that perceived susceptibility, perceived severity, proximity and perceived control are factors that influence one's optimistic bias. Optimistic bias was reduced when participants perceived high susceptibility because their perceived control decreased. Further, moderated moderated-mediation analysis revealed the moderating role of (1) perceived severity between perceived susceptibility and perceived control and (2) proximity between perceived control and optimistic bias. The analyses of interaction effects empirically demonstrated that the effect of perceived susceptibility and perceived control on optimistic bias are contingent upon perceived severity and proximity. Theoretical and practical implications were discussed.

查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
影响乐观偏差:感知的严重性和距离的调节作用
以往的研究表明,乐观偏差是影响个人健康相关行为的一个重要概念。本网络实验研究提出,感知易感性、感知严重性、邻近性和感知控制是影响个人乐观偏差的因素。当参与者感知到高易感性时,乐观偏差就会降低,因为他们的感知控制能力下降了。此外,调节中介分析显示,(1) 感知到的严重性在感知到的易感性和感知到的控制之间起调节作用,(2) 接近性在感知到的控制和乐观偏差之间起调节作用。交互效应分析从经验上证明,感知易感性和感知控制对乐观偏差的影响取决于感知严重性和接近性。讨论了理论和实践意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
7.30
自引率
11.60%
发文量
99
期刊介绍: The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.
期刊最新文献
Issue Information Omni-channel customer segmentation: A personalized customer journey perspective Service-dominant logic and customer engagement based value proposition framework in peer-to-peer accommodation: A two-study approach Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self‐presence, and psychological dynamics Issue Information
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1