Influencing optimistic bias: Moderating roles of perceived severity and proximity

IF 4.4 3区 管理学 Q2 BUSINESS Journal of Consumer Behaviour Pub Date : 2024-02-05 DOI:10.1002/cb.2307
Hyuksoo Kim, YoungAh Lee
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Abstract

Previous studies showed that optimistic bias is an important concept to influence individuals' health-related behaviors. The current web-based experimental study proposes that perceived susceptibility, perceived severity, proximity and perceived control are factors that influence one's optimistic bias. Optimistic bias was reduced when participants perceived high susceptibility because their perceived control decreased. Further, moderated moderated-mediation analysis revealed the moderating role of (1) perceived severity between perceived susceptibility and perceived control and (2) proximity between perceived control and optimistic bias. The analyses of interaction effects empirically demonstrated that the effect of perceived susceptibility and perceived control on optimistic bias are contingent upon perceived severity and proximity. Theoretical and practical implications were discussed.

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影响乐观偏差:感知的严重性和距离的调节作用
以往的研究表明,乐观偏差是影响个人健康相关行为的一个重要概念。本网络实验研究提出,感知易感性、感知严重性、邻近性和感知控制是影响个人乐观偏差的因素。当参与者感知到高易感性时,乐观偏差就会降低,因为他们的感知控制能力下降了。此外,调节中介分析显示,(1) 感知到的严重性在感知到的易感性和感知到的控制之间起调节作用,(2) 接近性在感知到的控制和乐观偏差之间起调节作用。交互效应分析从经验上证明,感知易感性和感知控制对乐观偏差的影响取决于感知严重性和接近性。讨论了理论和实践意义。
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来源期刊
CiteScore
7.30
自引率
11.60%
发文量
99
期刊介绍: The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.
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