Structural Model of Tourists’ Visit Intention Relating to Mount Ijen, a Volcano Tourism Destination: The Lack Role of Novelty-Seeking, Self-Congruity, and Destination Personality?

Abstract

This research delves into the determinants influencing tourists’ intentions to visit Mount Ijen, a prominent volcanic destination in Indonesia. The study incorporates several predictive factors, which include destination image, self-congruity, sensation-seeking, perceived value, and destination personality. Two hundred sixteen participants were totally engaged in the study, selected through a convenient sampling approach. The data analysis encompassed exploratory factor analysis, confirmatory factor analysis, and structural equation modelling. The comprehensive analysis of the findings unveiled significant results: destination image notably impacts self-congruity, novelty-seeking, perceived value, and destination personality. Besides, a perceived value influences visit intention significantly. However, the fifth hypothesis concludes a significant effect of self-congruity, novelty-seeking, and destination personality on the visit intention. The research results enhance the understanding of volcano, crater, and geothermal tourism. The research deepens insights into the intricate dynamics between tourists’ perceptions of destination attributes and their intent to visit. Thorough exploration contributes to the discourse on geotourism and nature-based tourism, furnishing insights to steer destination management strategies and inspire further scholarly inquiries in this domain.