Millennial generation awareness of halal supply chain knowledge toward purchase intention for halal meat products: empirical evidence in Indonesia

IF 3.1 Q2 BUSINESS Journal of Islamic Marketing Pub Date : 2024-02-16 DOI:10.1108/jima-01-2023-0012

Dina Hanifasari, Ilyas Masudin, Fien Zulfikarijah, Aniek Rumijati, Dian Palupi Restuputri

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Abstract

Purpose

This paper aims to investigate the impact of halal awareness on the relationship between halal supply chain knowledge and purchase intention for halal meat products in the millennial generation.

Design/methodology/approach

The quantitative approach with the respondents of 177 millennial generations in Indonesia is selected to understand the relationships between variables. Structural equation model-partial least square is used to analyze the relationship between variables.

Findings

The findings of this study found that the purchase intention of halal products in the millennial generation is influenced by several factors such as halal supply chain knowledge, halal certification and logo and religious beliefs. However, the results of this study also show that concern for halal products failed to moderate the relationship between these three main variables on the purchase intention of halal products.

Originality/value

This study provides insights into the concern that strengthens the relationship between the main variables on the intention to purchase halal meat products for the millennial generation.

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千禧一代对清真供应链知识的认识与清真肉制品的购买意向：印度尼西亚的经验证据

目的本文旨在研究清真意识对清真供应链知识与千禧一代清真肉制品购买意向之间关系的影响。设计/方法/途径本文选择了印度尼西亚177名千禧一代的受访者作为定量研究对象，以了解变量之间的关系。研究结果本研究发现，千禧一代对清真产品的购买意向受多个因素的影响，如清真供应链知识、清真认证和标识以及宗教信仰。然而，本研究的结果还显示，对清真产品的关注未能缓和这三个主要变量之间在清真产品购买意向上的关系。原创性/价值本研究为加强千禧一代清真肉制品购买意向主要变量之间关系的关注提供了见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Islamic Marketing BUSINESS-

CiteScore

8.40

自引率

28.10%

发文量

期刊介绍： Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.