Influence of customer intention on patronizing halal logo in the food premises of Malaysia

IF 3.1 Q2 BUSINESS Journal of Islamic Marketing Pub Date : 2024-09-16 DOI:10.1108/jima-05-2023-0158
Norhidayah Pauzi, Asbah Razali, Saadan Man, Syed Mohd Jeffri Syed Jaafar, Mohd Hafiz Jamaludin
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Abstract

Purpose

This study aims to examine attitude, perceived behavioral and religiosity that influence Muslim consumers’ intention in patronizing at food premises with halal logo.

Design/methodology/approach

The data were collected from 450 respondents on random sampling basis. Quantitative analysis was conducted using SEM SMARTPLS version 3.3.

Findings

Based on the findings gathered using PLS analysis with n = 450, it was indicated that attitude, perceived behavioral control and religiosity significantly influence Muslim consumers’ intention on patronizing at food premise with halal logo.

Research limitations/implications

The data collection for the present study was limited to the respondents in Kuala Lumpur among Muslim consumers, and limited to 450 sample sizes.

Practical implications

The presence of halal logo should be crucial in attracting consumers due to the comprehensive meaning it brings.

Social implications

In the context of food premises, the results of the research suggest that the halal logo shown by the food premise seems to operate significantly in attracting Muslim consumers toward the food premises. Muslim consumers need to be nourished by proper Islamic teachings and have a good understanding of halal principle.

Originality/value

The halal logo of food premise concerns the Muslims. Muslim consumers are relying on surrogates in selecting the alternatives for packaged goods in Islamic marketing literature. However, it is little known how Muslims use indicators to select food premises when there is no halal logo.

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顾客意向对光顾马来西亚食品店清真标识的影响
目的 本研究旨在探讨影响穆斯林消费者光顾带有清真标识的食品店意向的态度、感知行为控制和宗教信仰。研究限制/意义本研究的数据收集仅限于吉隆坡穆斯林消费者中的受访者,样本数量也仅限于 450 个。社会影响在食品经营场所方面,研究结果表明,食品经营场所展示的清真标识似乎在吸引穆斯林消费者光顾食品经营场所方面发挥着重要作用。穆斯林消费者需要得到正确的伊斯兰教义的滋养,并对清真原则有充分的了解。在伊斯兰营销文献中,穆斯林消费者在选择包装商品的替代品时依赖于代用品。然而,在没有清真标识的情况下,穆斯林如何使用指标来选择食品经营场所却鲜为人知。
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来源期刊
CiteScore
8.40
自引率
28.10%
发文量
80
期刊介绍: Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.
期刊最新文献
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