{"title":"A meta-analysis of antecedents and consequences of trust in the sharing economy","authors":"Jiang Jiang, Eldon Y. Li, Li Tang","doi":"10.1108/intr-08-2022-0655","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>Trust plays a crucial role in overcoming uncertainty and reducing risks. Uncovering the trust mechanism in the sharing economy may enable sharing platforms to design more effective marketing strategies. However, existing studies have inconsistent conclusions on the trust mechanism in the sharing economy. Therefore, this study aims to investigate the antecedents and consequences of different dimensions of trust (trust in platform and trust in peers) in the sharing economy.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>First, we conducted a meta-analysis of 57 related articles. We tested 13 antecedents of trust in platform (e.g. economic benefits, enjoyment, and information quality) and eight antecedents of trust in peers (e.g. offline service quality and providers’ reputation), as well as their consequences. Then, we conducted subgroup analyses to test the moderating effects of economic development level (Developed vs Developing), gender (Female-dominant vs Male-dominant), platform type (Accommodation vs Transportation), role type (Obtainers vs Providers), and uncertainty avoidance (Strong vs Weak).</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>The results confirm that all antecedents and consequences significantly affect trust in platform or peers to varying degrees. Moreover, trust in platform greatly enhances trust in peers. Besides, the results of the moderating effect analyses demonstrate the variability of antecedents and consequences of trust under different subgroups.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>This paper provides a clear and holistic view of the trust mechanism in the sharing economy from an object-based trust perspective. The findings may offer insights into trust-building in the sharing economy.</p><!--/ Abstract__block -->","PeriodicalId":54925,"journal":{"name":"Internet Research","volume":null,"pages":null},"PeriodicalIF":5.9000,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Internet Research","FirstCategoryId":"94","ListUrlMain":"https://doi.org/10.1108/intr-08-2022-0655","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose
Trust plays a crucial role in overcoming uncertainty and reducing risks. Uncovering the trust mechanism in the sharing economy may enable sharing platforms to design more effective marketing strategies. However, existing studies have inconsistent conclusions on the trust mechanism in the sharing economy. Therefore, this study aims to investigate the antecedents and consequences of different dimensions of trust (trust in platform and trust in peers) in the sharing economy.
Design/methodology/approach
First, we conducted a meta-analysis of 57 related articles. We tested 13 antecedents of trust in platform (e.g. economic benefits, enjoyment, and information quality) and eight antecedents of trust in peers (e.g. offline service quality and providers’ reputation), as well as their consequences. Then, we conducted subgroup analyses to test the moderating effects of economic development level (Developed vs Developing), gender (Female-dominant vs Male-dominant), platform type (Accommodation vs Transportation), role type (Obtainers vs Providers), and uncertainty avoidance (Strong vs Weak).
Findings
The results confirm that all antecedents and consequences significantly affect trust in platform or peers to varying degrees. Moreover, trust in platform greatly enhances trust in peers. Besides, the results of the moderating effect analyses demonstrate the variability of antecedents and consequences of trust under different subgroups.
Originality/value
This paper provides a clear and holistic view of the trust mechanism in the sharing economy from an object-based trust perspective. The findings may offer insights into trust-building in the sharing economy.
目的信任在克服不确定性和降低风险方面发挥着至关重要的作用。揭示共享经济中的信任机制可以帮助共享平台设计更有效的营销策略。然而,现有研究对共享经济中信任机制的研究结论并不一致。因此,本研究旨在调查共享经济中不同维度信任(对平台的信任和对同伴的信任)的前因和后果。设计/方法/途径首先,我们对 57 篇相关文章进行了元分析。首先,我们对 57 篇相关文章进行了荟萃分析。我们测试了平台信任的 13 个前因(如经济利益、享受和信息质量)和同行信任的 8 个前因(如线下服务质量和提供者声誉)及其后果。然后,我们进行了分组分析,以检验经济发展水平(发达 vs 发展中)、性别(女性主导 vs 男性主导)、平台类型(住宿 vs 交通)、角色类型(获取者 vs 提供者)和不确定性规避(强 vs 弱)的调节作用。此外,对平台的信任会大大增强对同伴的信任。此外,调节效应分析的结果表明,在不同的子群体下,信任的前因后果具有差异性。研究结果可为共享经济中的信任建设提供启示。
期刊介绍:
This wide-ranging interdisciplinary journal looks at the social, ethical, economic and political implications of the internet. Recent issues have focused on online and mobile gaming, the sharing economy, and the dark side of social media.