Making of a social buyer: the role of knowledge capital authenticity and inter-firm communication in B2B sales situations

IF 4.4 Q2 BUSINESS Journal of Marketing Theory and Practice Pub Date : 2024-02-20 DOI:10.1080/10696679.2023.2291713

Priyavrat Sanyal, Rakesh Singh, Ramendra Singh

引用次数: 0

Abstract

This study explores the mediating role of knowledge capital repository and inter-firm communication on the relationship between social media adoption by business-to-business (B2B) seller firms and ...

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打造社交买家：知识资本的真实性和企业间交流在 B2B 销售中的作用

本研究探讨了知识资本库和企业间沟通对企业对企业（B2B）卖方企业采用社交媒体与...

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.