首页 > 最新文献

Journal of Marketing Theory and Practice最新文献

英文 中文
To block or not to block? Predictors of ad blocker usage 屏蔽还是不屏蔽?使用广告拦截器的预测因素
IF 3 Q2 BUSINESS Pub Date : 2024-09-05 DOI: 10.1080/10696679.2024.2398701
Federico de Gregorio, Sydney Chinchanachokchai, Alexa K. Fox
Despite their growing prevalence, limited academic research exists on predictors of ad blocker software usage. A survey of 299 U.S. Internet users explores potential predictors for ad blocker users...
尽管广告拦截软件越来越普遍,但有关广告拦截软件使用预测因素的学术研究却十分有限。一项针对 299 名美国互联网用户的调查探讨了广告拦截器用户的潜在预测因素...
{"title":"To block or not to block? Predictors of ad blocker usage","authors":"Federico de Gregorio, Sydney Chinchanachokchai, Alexa K. Fox","doi":"10.1080/10696679.2024.2398701","DOIUrl":"https://doi.org/10.1080/10696679.2024.2398701","url":null,"abstract":"Despite their growing prevalence, limited academic research exists on predictors of ad blocker software usage. A survey of 299 U.S. Internet users explores potential predictors for ad blocker users...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"17 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142216676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Creative consumers and experiential benefits and outcomes of upcycling end-of-life products 创意消费者和报废产品升级再造的体验效益和成果
IF 3 Q2 BUSINESS Pub Date : 2024-08-31 DOI: 10.1080/10696679.2024.2394481
Catherine A. Roster
This study investigates the influence of creative self-efficacy on experiential benefits and outcomes of upcycling and upcyclers’ intentions to promote the practice to others. An online survey of 4...
本研究调查了创造性自我效能感对升级再造的经验收益和结果的影响,以及升级再造者向他人推广这种做法的意愿。本研究对 4...
{"title":"Creative consumers and experiential benefits and outcomes of upcycling end-of-life products","authors":"Catherine A. Roster","doi":"10.1080/10696679.2024.2394481","DOIUrl":"https://doi.org/10.1080/10696679.2024.2394481","url":null,"abstract":"This study investigates the influence of creative self-efficacy on experiential benefits and outcomes of upcycling and upcyclers’ intentions to promote the practice to others. An online survey of 4...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"127 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142216681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer relationship management in healthcare: strategies for adoption in a public health system 医疗保健中的客户关系管理:在公共卫生系统中采用的策略
IF 3 Q2 BUSINESS Pub Date : 2024-08-31 DOI: 10.1080/10696679.2024.2394485
Vijay Kumar Sharma, Vinay Sharma, Dinesh Kumar
This study explores the adoption of customer relationship management (CRM) strategies in India’s public health system. A reflexive methodology and the fuzzy Delphi technique were used to identify 3...
本研究探讨了印度公共卫生系统采用客户关系管理(CRM)战略的情况。研究采用了反思方法和模糊德尔菲技术来确定 3...
{"title":"Customer relationship management in healthcare: strategies for adoption in a public health system","authors":"Vijay Kumar Sharma, Vinay Sharma, Dinesh Kumar","doi":"10.1080/10696679.2024.2394485","DOIUrl":"https://doi.org/10.1080/10696679.2024.2394485","url":null,"abstract":"This study explores the adoption of customer relationship management (CRM) strategies in India’s public health system. A reflexive methodology and the fuzzy Delphi technique were used to identify 3...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"79 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142216680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining the impact of absorptive capacity and organizational learning on international strategic performance: can the two go together? 研究吸收能力和组织学习对国际战略绩效的影响:二者能否相辅相成?
IF 3 Q2 BUSINESS Pub Date : 2024-08-19 DOI: 10.1080/10696679.2024.2392233
Gavriel Dahan, Aviv Shoham
The main purpose of this study is to examine the impact of absorptive capacity (ACAP) and organizational learning (OL) on international strategic performance. Based on dynamic capability theory (DC...
本研究的主要目的是探讨吸收能力(ACAP)和组织学习(OL)对国际战略绩效的影响。基于动态能力理论(DC...
{"title":"Examining the impact of absorptive capacity and organizational learning on international strategic performance: can the two go together?","authors":"Gavriel Dahan, Aviv Shoham","doi":"10.1080/10696679.2024.2392233","DOIUrl":"https://doi.org/10.1080/10696679.2024.2392233","url":null,"abstract":"The main purpose of this study is to examine the impact of absorptive capacity (ACAP) and organizational learning (OL) on international strategic performance. Based on dynamic capability theory (DC...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"4 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142216682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Proxy reports of others’ behaviors: when are they more accurate? 他人行为的代理报告:何时更准确?
IF 3 Q2 BUSINESS Pub Date : 2024-08-06 DOI: 10.1080/10696679.2024.2385371
Joan M. Phillips, Barbara A. Bickart, Geeta Menon
Surveys often ask people to report about someone else’s behavior. Two approaches to constructing a behavioral frequency judgment are recalling specific episodes of the other person’s behavior or us...
调查经常要求人们报告他人的行为。构建行为频率判断的两种方法是:回忆对方行为的具体情节或我们...
{"title":"Proxy reports of others’ behaviors: when are they more accurate?","authors":"Joan M. Phillips, Barbara A. Bickart, Geeta Menon","doi":"10.1080/10696679.2024.2385371","DOIUrl":"https://doi.org/10.1080/10696679.2024.2385371","url":null,"abstract":"Surveys often ask people to report about someone else’s behavior. Two approaches to constructing a behavioral frequency judgment are recalling specific episodes of the other person’s behavior or us...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"27 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141939805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Response satisficing and data quality in marketing: measurement and effects of satisficing on objective knowledge, experimental results, and replicability of findings 市场营销中的满意回应和数据质量:满意回应对客观知识、实验结果和研究结果可复制性的衡量和影响
IF 3 Q2 BUSINESS Pub Date : 2024-08-05 DOI: 10.1080/10696679.2024.2385374
Christopher Berry, Jeremy Kees, Scot Burton
While crowdsourced data are often used in marketing research, there remain concerns about the validity of data sourced from crowdsourcing platforms such as Amazon’s Mechanical Turk (MTurk). Across ...
虽然众包数据经常被用于营销研究,但从亚马逊的 Mechanical Turk(MTurk)等众包平台获取的数据的有效性仍然令人担忧。纵观 ...
{"title":"Response satisficing and data quality in marketing: measurement and effects of satisficing on objective knowledge, experimental results, and replicability of findings","authors":"Christopher Berry, Jeremy Kees, Scot Burton","doi":"10.1080/10696679.2024.2385374","DOIUrl":"https://doi.org/10.1080/10696679.2024.2385374","url":null,"abstract":"While crowdsourced data are often used in marketing research, there remain concerns about the validity of data sourced from crowdsourcing platforms such as Amazon’s Mechanical Turk (MTurk). Across ...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"16 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142216683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A systematic review of exploratory factor analysis in marketing: providing recommended guidelines and evaluating current practices 市场营销中探索性因素分析的系统回顾:提供建议指南并评估当前做法
IF 3 Q2 BUSINESS Pub Date : 2024-07-30 DOI: 10.1080/10696679.2024.2385377
Matt C. Howard, Rachel O’Sullivan
We systematically review applications of exploratory factor analysis (EFA) in marketing since 2000. We show that most authors do not report EFAs in sufficient detail to determine whether appropriat...
我们系统地回顾了自 2000 年以来探索性因子分析(EFA)在市场营销中的应用。我们发现,大多数作者并没有足够详细地报告 EFA,以确定是否有适当的...
{"title":"A systematic review of exploratory factor analysis in marketing: providing recommended guidelines and evaluating current practices","authors":"Matt C. Howard, Rachel O’Sullivan","doi":"10.1080/10696679.2024.2385377","DOIUrl":"https://doi.org/10.1080/10696679.2024.2385377","url":null,"abstract":"We systematically review applications of exploratory factor analysis (EFA) in marketing since 2000. We show that most authors do not report EFAs in sufficient detail to determine whether appropriat...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"181 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141881855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of customized price promotions on deal response: the roles of functional impulsivity, promotion frame, emotional arousal, and self-enhancement 定制价格促销对交易反应的影响:功能冲动、促销框架、情绪唤醒和自我提升的作用
IF 3 Q2 BUSINESS Pub Date : 2024-06-30 DOI: 10.1080/10696679.2024.2370378
Dorcia Bolton, Sreedhar Madhavaram
Customized price promotions are often used as a strategic marketing tool by retailers/firms. This research examines the moderating roles of functional impulsivity (an individual trait) and promotio...
定制价格促销通常被零售商/企业用作一种战略性营销工具。本研究探讨了功能性冲动(个体特质)和促销的调节作用。
{"title":"Impact of customized price promotions on deal response: the roles of functional impulsivity, promotion frame, emotional arousal, and self-enhancement","authors":"Dorcia Bolton, Sreedhar Madhavaram","doi":"10.1080/10696679.2024.2370378","DOIUrl":"https://doi.org/10.1080/10696679.2024.2370378","url":null,"abstract":"Customized price promotions are often used as a strategic marketing tool by retailers/firms. This research examines the moderating roles of functional impulsivity (an individual trait) and promotio...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"40 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141719170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Introducing the diversity ecosystem: exploring the construct and its relationship to internal marketing and positive organizational outcomes 引入多样性生态系统:探索这一概念及其与内部营销和积极组织成果的关系
IF 3 Q2 BUSINESS Pub Date : 2024-06-29 DOI: 10.1080/10696679.2024.2369102
Jennifer C. Zoghby, Greg Marshall, Joseph F. Hair Jr., Alvin J. Williams
Organizational leaders may announce diversity initiatives, yet often these goals are never fully realized. When organizational leaders establish diversity goals, they frequently rely on internal ma...
组织领导者可能会宣布多元化倡议,但这些目标往往从未完全实现。当组织领导者制定多元化目标时,他们往往依赖于内部管理机制。
{"title":"Introducing the diversity ecosystem: exploring the construct and its relationship to internal marketing and positive organizational outcomes","authors":"Jennifer C. Zoghby, Greg Marshall, Joseph F. Hair Jr., Alvin J. Williams","doi":"10.1080/10696679.2024.2369102","DOIUrl":"https://doi.org/10.1080/10696679.2024.2369102","url":null,"abstract":"Organizational leaders may announce diversity initiatives, yet often these goals are never fully realized. When organizational leaders establish diversity goals, they frequently rely on internal ma...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"19 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141612832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The influence of regulatory focus and evaluation mode on consumers’ decision making 监管重点和评价模式对消费者决策的影响
IF 3 Q2 BUSINESS Pub Date : 2024-06-24 DOI: 10.1080/10696679.2024.2370376
Kyung-Min Kim, Beomjoon (Peter) Choi, Sangwon Lee, Benjamin Nobi
This research investigates the impact of individuals’ regulatory orientation on their responsiveness to context effects arising from different evaluation modes. Drawing on the theoretical framework...
本研究探讨了个人的规范取向对其对不同评价模式所产生的情境效应的反应能力的影响。该研究借鉴了...
{"title":"The influence of regulatory focus and evaluation mode on consumers’ decision making","authors":"Kyung-Min Kim, Beomjoon (Peter) Choi, Sangwon Lee, Benjamin Nobi","doi":"10.1080/10696679.2024.2370376","DOIUrl":"https://doi.org/10.1080/10696679.2024.2370376","url":null,"abstract":"This research investigates the impact of individuals’ regulatory orientation on their responsiveness to context effects arising from different evaluation modes. Drawing on the theoretical framework...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"41 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141612730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
Journal of Marketing Theory and Practice
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1