A scoping review of arab public relations scholarship

Abstract

Arab public relations research (APRR) has reached many milestones since its inception; however, no study has investigated extant literature to map the trends and patterns within the subject area. As a result, this study aims to aggregate the landscape of APRR from 1979 to date. To achieve this, this current study adopts a multi-method approach of content analysis and text mining of 106 peer-reviewed APRR articles. Findings show an inconsistent trend of APRR. Findings also illustrate the status of APRR methods, analytical methods, media genres, media platforms, organizations, industries, most used words and dominant perspectives within the subject area. This study concludes that despite the irregularities in the progression, APRR is an emergent sub-area with the potential to gain prominence concerning interest and output.