Visual harmony: text-visual interplay in circular infographics

IF 1.7 4区 计算机科学 Q3 COMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS Journal of Visualization Pub Date : 2024-02-24 DOI:10.1007/s12650-024-00957-3
Shuqi He, Yuqing Chen, Yuxin Xia, Yichun Li, Hai-Ning Liang, Lingyun Yu
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Abstract

Infographics are visual representations designed for efficient and effective communication of data and knowledge. One crucial aspect of infographic design is the interplay between text and visual elements, particularly in circular visualizations where the textual descriptions can either be embedded within the graphics or placed adjacent to the visual representation. While several studies have examined text layout design in visualizations in general, the text-visual interplay in infographics and its subsequent perceptual effects remain underexplored. To address this, our study investigates how varying text placement and descriptiveness impact pleasantness, comprehension and overall memorability in the infographics viewing experience. We recruited 30 participants and presented them with a collection of 15 infographics across a diverse set of topics, including media and public events, health and nutrition, science and research, and sustainability. The text placement (embed, side to side) and descriptiveness (simplistic, normal, descriptive) were systematically manipulated, resulting in a total of six experimental conditions. Our key findings indicate that text placement can significantly influence the memorability of infographics, whereas descriptiveness can significantly impact the pleasantness of the viewing experience. Embedding text placement and simplistic text can potentially contribute to more effective infographic designs. These results offer valuable insights for infographic designers, contributing to the creation of more effective and memorable visual representations.

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视觉和谐:环形信息图表中文字与视觉的相互作用
摘要信息图是一种视觉表现形式,旨在高效和有效地传播数据和知识。信息图表设计的一个重要方面是文本和视觉元素之间的相互作用,特别是在环形可视化中,文本描述既可以嵌入图形中,也可以与视觉表现相邻。虽然已有多项研究对可视化中的文字布局设计进行了一般性研究,但对信息图表中文字与视觉之间的相互作用及其后续的感知效果仍未进行深入探讨。为了解决这个问题,我们的研究调查了不同的文本位置和描述性如何影响信息图表观看体验中的愉悦感、理解力和整体记忆力。我们招募了 30 名参与者,向他们展示了 15 幅信息图表,涉及媒体与公共事件、健康与营养、科学与研究以及可持续发展等不同主题。我们对文字的位置(嵌入、并排)和描述性(简单、普通、描述性)进行了系统化的处理,共产生了六种实验条件。我们的主要研究结果表明,文字位置会极大地影响信息图表的可记忆性,而描述性则会极大地影响观看体验的愉悦程度。嵌入式文本位置和简化文本可能有助于提高信息图表设计的效率。这些结果为信息图表设计者提供了宝贵的见解,有助于创造出更有效、更令人难忘的视觉表现形式。
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来源期刊
Journal of Visualization
Journal of Visualization COMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS-IMAGING SCIENCE & PHOTOGRAPHIC TECHNOLOGY
CiteScore
3.40
自引率
5.90%
发文量
79
审稿时长
>12 weeks
期刊介绍: Visualization is an interdisciplinary imaging science devoted to making the invisible visible through the techniques of experimental visualization and computer-aided visualization. The scope of the Journal is to provide a place to exchange information on the latest visualization technology and its application by the presentation of latest papers of both researchers and technicians.
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