Shifting Climate Communication Narratives Toward Actions and Futures in a Rural Area of Appalachia

Abstract

An urban natural history museum and university partnered with rural conservation organizations to support a climate learning network in southwestern Pennsylvania, a region with a fossil fuels heritage. Network members recognized the urgent need to address climate change at the system scale and wanted to talk about climate action, but they had doubts about what climate actions to take, how much their actions matter (efficacy), and whether it was necessary to talk about climate change directly. Future visioning showed promise as a tool for identifying compelling actions and expanding participants’ climate narratives to embrace systemic climate action.