Laura Arpan, Janet Z. Yang, Prerna Shah, Byeong Hyeon Lee
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Abstract
This study evaluated an innovative, video-based, group-values affirmation against a traditional affirmation and a control group to demonstrate that the video induction increased group identity, which led to higher-level mental construal of the threat highlighted in risk messages about beef consumption. Consistent with self-affirmation theory, this higher-level mental construal resulted in lower message derogation, higher risk perception, and stronger intention to reduce beef consumption. These findings support the video-based approach to affirming group values.
期刊介绍：
ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.
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