{"title":"Digital marketing impact on rural Homestay booking and role of destination image","authors":"Shyam Sundar Kapri, Ajay Sharma","doi":"10.1080/13032917.2024.2319075","DOIUrl":null,"url":null,"abstract":"The objective of this study is to investigate the impact of various internet marketing methods like Online Travel Agents (OTA), Online Reviews (ORV), social media (SM), and Web GIS (WG) and examine...","PeriodicalId":501283,"journal":{"name":"Anatolia","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Anatolia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13032917.2024.2319075","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The objective of this study is to investigate the impact of various internet marketing methods like Online Travel Agents (OTA), Online Reviews (ORV), social media (SM), and Web GIS (WG) and examine...
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