Viral Fear or Panic Myth? Emotions in Ebola News and Social Media Responses

Abstract

The COVID‐19 pandemic has catalyzed debates about how the public and leaders respond to health threats and the role that the media and emotions play in these responses. Predating COVID‐19, the 2014 Ebola outbreak can serve as a case to examine the constructions and pervasiveness of fear discourse and other emotions in news and social media. In this mixed‐method study, we examine fear discourse in web‐based and traditional newspaper headlines and emergent emotions in social media data (Twitter) during the peak of Ebola coverage. Users discuss fear on Twitter in a variety of ways and there was an increase in Tweets following the first Ebola case in the United States. However, it is humor, not fear, that is the most dominant theme in Twitter responses. Claims by health leaders and media scholars, that information technology and social media spread fear, receive limited support. Prevalence of different emotions vary across format (headlines and social media) and have important implications for understanding the myths and realities of public responses to health threats.