ETHICAL CHALLENGES IN THE EVOLUTION OF ARTIFICIAL INTELLIGENCE AND FASHION

Abstract

The present study pays particular attention to issues of originality, intellectual property, and potential biases in machine learning models. European legislation on AI, along with various legislative acts that have followed this initial attempt at regulation, is examined as an essential reference point for initiating a technologically responsible and sustainable prospective discussion. The article analyzes two main perspectives: the risks of uncontrolled AI growth, with emphasis on the damage to the conceptualization of technological primacy over human cognition, and the opportunities for harmonization between human and AI. These themes are contextualized in relation to technological development, regulatory policies, consumer trends, and social values.