Improving Cultural Sustainable Tourism: Evidence of Saba Budaya Baduy from Baduy Tribe, Indonesia

Abstract

Baduy Cultural Tourism is the activity of visiting the Baduy Tribes in Indonesia, which potentially threatens the resilience of the Baduy’s culture. Responding to this, the Baduy Customary Institution changed the nomenclature of Baduy Cultural Tourism to Saba Budaya Baduy . This case study explores the value and specialty of Saba Budaya Baduy as the identity of Baduy Tribes, to analyze the potential of threats and the cultural resilience from the usage of Baduy Cultural Tourism and Saba Budaya Baduy nomenclatures. It explores the values of Saba Budaya Baduy as the effort of cultural resilience to realize cultural sustainable tourism. This qualitative research is based on tourism anthropology and social psychology perspectives in line with the interpretative phenomenological analysis (IPA) technique. The initial findings indicate that Saba Budaya Baduy is guided by the principle of fostering a strong relationship between hosts and guests, rooted in the cultural values of the Baduy Tribe. This approach aims to enhance the representation of the Baduy Tribe and improve the overall experience for visitors engaging in activities with the tribe. The results also highlight how psychological resilience, in responding to external threats, is reflected in the Baduy indigenous people, who are obedient in maintaining and implementing their ancestral traditions. Finally, Saba Budaya Baduy is oriented toward the social, cultural, tourism economy, and environmental resilience dimension of visiting activities within the Baduy Tribe. Therefore, Saba Budaya Baduy can realize and improve cultural sustainable tourism which is oriented toward cultural resilience and sustainable tourism activities. © The Authors 2024