{"title":"Shaping future generosity: The role of injunctive social norms in intertemporal pro-social giving","authors":"Teng Lu, Dapeng Liang, Mei Hong","doi":"10.1016/j.joep.2024.102717","DOIUrl":null,"url":null,"abstract":"<div><p>Social norms are a key driving force in supporting pro-social behavior. However, existing studies focusing on the effects of norms often neglect the time signature of pro-social decisions, limiting its scope of explanation. The current study investigated the impact of injunctive norms (e.g., “This is the most socially normative donation”) on intertemporal pro-social giving across two experiments. Experiment 1 indicated that independent of social norms, generosity in economic sharing behavior decreased hyperbolically as time delay increased. Interestingly, the No norm group exhibited a steeper discounting function (i.e., less generous) than the High norm group. Experiment 2 extended these results and confirmed the mediating role of time perception. Overall, this research demonstrates that injunctive norms can influence individual intertemporal pro-social preferences and offers practical implications for increasing intertemporal pro-social giving using injunctive norms.</p></div>","PeriodicalId":48318,"journal":{"name":"Journal of Economic Psychology","volume":"102 ","pages":"Article 102717"},"PeriodicalIF":2.5000,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Economic Psychology","FirstCategoryId":"96","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0167487024000254","RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
Social norms are a key driving force in supporting pro-social behavior. However, existing studies focusing on the effects of norms often neglect the time signature of pro-social decisions, limiting its scope of explanation. The current study investigated the impact of injunctive norms (e.g., “This is the most socially normative donation”) on intertemporal pro-social giving across two experiments. Experiment 1 indicated that independent of social norms, generosity in economic sharing behavior decreased hyperbolically as time delay increased. Interestingly, the No norm group exhibited a steeper discounting function (i.e., less generous) than the High norm group. Experiment 2 extended these results and confirmed the mediating role of time perception. Overall, this research demonstrates that injunctive norms can influence individual intertemporal pro-social preferences and offers practical implications for increasing intertemporal pro-social giving using injunctive norms.
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The Journal aims to present research that will improve understanding of behavioral, in particular psychological, aspects of economic phenomena and processes. The Journal seeks to be a channel for the increased interest in using behavioral science methods for the study of economic behavior, and so to contribute to better solutions of societal problems, by stimulating new approaches and new theorizing about economic affairs. Economic psychology as a discipline studies the psychological mechanisms that underlie economic behavior. It deals with preferences, judgments, choices, economic interaction, and factors influencing these, as well as the consequences of judgements and decisions for economic processes and phenomena. This includes the impact of economic institutions upon human behavior and well-being. Studies in economic psychology may relate to different levels of aggregation, from the household and the individual consumer to the macro level of whole nations. Economic behavior in connection with inflation, unemployment, taxation, economic development, as well as consumer information and economic behavior in the market place are thus among the fields of interest. The journal also encourages submissions dealing with social interaction in economic contexts, like bargaining, negotiation, or group decision-making. The Journal of Economic Psychology contains: (a) novel reports of empirical (including: experimental) research on economic behavior; (b) replications studies; (c) assessments of the state of the art in economic psychology; (d) articles providing a theoretical perspective or a frame of reference for the study of economic behavior; (e) articles explaining the implications of theoretical developments for practical applications; (f) book reviews; (g) announcements of meetings, conferences and seminars.
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