‘Net Zero’ Luxury: Guy Debord, Burberry and the Spectacle of (Hypo)Crisis

Ming Lim
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Abstract

This article critically analyses the “Net Zero” narrative and its implications for luxury brands. Framing the narrative through Guy Debord’s Theory of the Spectacle, it is argued that a Debordian r...
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净零 "奢侈品:居伊-德波、巴宝莉与(低)危机奇观
本文批判性地分析了 "零净值 "理论及其对奢侈品牌的影响。文章通过居伊-德波(Guy Debord)的 "奇观理论"(Theory of the Spectacle)对这一叙事进行了定格,认为德波的 "奇观理论"(Theory of the Spectacle)是...
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