{"title":"Segmentation based on attitude: a cultural tourist dichotomy","authors":"Nandakumar Mekoth, Sankaranarayanan Koloth, Albino Roshan Thomson","doi":"10.1080/13032917.2024.2322621","DOIUrl":null,"url":null,"abstract":"A segmented approach is more effective in cultural tourism destination marketing. This article segments cultural tourists based on attitude and analyses their differences. The study sample consists...","PeriodicalId":501283,"journal":{"name":"Anatolia","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Anatolia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13032917.2024.2322621","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
A segmented approach is more effective in cultural tourism destination marketing. This article segments cultural tourists based on attitude and analyses their differences. The study sample consists...
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