{"title":"Spotlight on a Thought Leader - How to Become an Effective Communicator: Schulz von Thun’s Contribution to Business Communication","authors":"Fabienne Bünzli, Martin J. Eppler","doi":"10.1177/23294884231224118","DOIUrl":null,"url":null,"abstract":"This article explores the ingredients of effective business communication, presenting the extensive work of German psychologist and communication expert Friedemann Schulz von Thun. Over the course of his 50-year career, Schulz von Thun has developed numerous frameworks and tools that enhance our understanding of how to talk to one another to settle disagreements, promote strong relationships and foster individual as well as organizational success. We offer a concise synthesis of his most influential concepts (i.e., the square of communication, the inner team, and the value square) and illustrate their application in communication research and practice.","PeriodicalId":45593,"journal":{"name":"International Journal of Business Communication","volume":null,"pages":null},"PeriodicalIF":3.1000,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Business Communication","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.1177/23294884231224118","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This article explores the ingredients of effective business communication, presenting the extensive work of German psychologist and communication expert Friedemann Schulz von Thun. Over the course of his 50-year career, Schulz von Thun has developed numerous frameworks and tools that enhance our understanding of how to talk to one another to settle disagreements, promote strong relationships and foster individual as well as organizational success. We offer a concise synthesis of his most influential concepts (i.e., the square of communication, the inner team, and the value square) and illustrate their application in communication research and practice.
期刊介绍：
The International Journal of Business Communication (IJBC) publishes manuscripts that contribute to knowledge and theory of business communication as a distinct, multifaceted field approached through the administrative disciplines, the liberal arts, and the social sciences. Accordingly, IJBC seeks manuscripts that address all areas of business communication including but not limited to business composition/technical writing, information systems, international business communication, management communication, and organizational and corporate communication. In addition, IJBC welcomes submissions concerning the role of written, verbal, nonverbal and electronic communication in the creation, maintenance, and performance of profit and not for profit business.
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