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Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms 通过社交媒体影响者进行品牌传播:建立信任和信任传递机制
IF 2.8 3区 经济学 Q1 Economics, Econometrics and Finance Pub Date : 2024-06-06 DOI: 10.1177/23294884241255911
Rang Wang, Sylvia Chan-Olmsted
By leveraging the trust they have instilled in followers, social media influencers open up new brand communication opportunities. Drawing on interpersonal and brand trust theories, this study conceptualizes influencer trust as a relational, multidimensional concept, and adopts the trust transfer theory to explain how this trust helps with brand communication outcomes. Using a national survey, the study shows that influencer ability, benevolence, integrity, authenticity, interactivity, relatability, and past experience quality contribute to trust in influencer, which then contributes to brand trust and consequently purchase and word-of-mouth intentions. Influencer-brand congruence also plays a moderating role in the model. Relatability and interactivity consistently contribute to all dimensions of trust (i.e., cognitive, affective, and behavioral trust), while other factors only predict certain dimensions. All trust dimensions could transfer from influencers to brands, with cognitive and behavioral trust being the most transferable. The moderating role of influencer-brand congruence only applies to cognitive trust.
社交媒体影响者利用他们在追随者中建立起来的信任,开辟了新的品牌传播机会。本研究借鉴人际信任和品牌信任理论,将有影响力者的信任概念化为一个关系性、多维度的概念,并采用信任转移理论来解释这种信任如何有助于品牌传播的结果。通过一项全国性调查,研究表明,影响者的能力、仁慈、正直、真实性、互动性、可亲近性和过往经验质量有助于提升对影响者的信任,进而提升对品牌的信任,进而提升购买意向和口碑传播意向。影响者与品牌的一致性在模型中也起着调节作用。可亲近性和互动性始终有助于信任的所有维度(即认知信任、情感信任和行为信任),而其他因素只能预测某些维度。所有信任维度都可以从影响者转移到品牌,其中认知信任和行为信任的转移性最强。影响者与品牌一致性的调节作用仅适用于认知信任。
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引用次数: 0
Entrepreneurial Podcasting: A Linguistic Ethnographic Perspective 创业播客:语言人种学视角
IF 2.8 3区 经济学 Q1 Economics, Econometrics and Finance Pub Date : 2024-05-30 DOI: 10.1177/23294884241255900
Geert Jacobs
This article sets out to address a gap in the business communication literature by focusing on entrepreneurs’ use of podcasts. I will first report on the business communication research that has been done so far on podcasts and will then go on to expand the scope and explore the literature on podcasts in the wider communication field. This will lead me to propose a set of four key characteristics of the genre, which I will use as the basis for a qualitative study of a single six-episode podcast series launched by an entrepreneur in a North Western European country. Drawing on a linguistic ethnographically inspired analysis I will investigate the hybrid nature of the entrepreneurial podcast (featuring personal transparency and storytelling, but no process transparency or interactivity) and I will argue that it is opening up new opportunities for leadership communication. I will conclude by reflecting on how the analysis presented here can be seen to index the genre’s transition from a homespun to a corporate medium, echoing the notion of media re-colonization and tying in with concerns about leadership branding voiced in the critical management literature.
本文旨在通过关注企业家对 podcast 的使用,填补商业传播文献的空白。我将首先报告迄今为止有关播客的商业传播研究,然后扩大范围,在更广泛的传播领域探索有关播客的文献。我将以此为基础,对西北欧某国一位企业家推出的六集播客系列进行定性研究。我将借鉴语言人种学的分析方法,研究创业播客的混合性质(具有个人透明度和故事性,但没有过程透明度或互动性),并认为它为领导力交流开辟了新的机遇。最后,我将反思本文所做的分析如何反映了该类型从家庭媒体向企业媒体的转变,呼应了媒体再殖民化的概念,并与批判性管理文献中对领导力品牌建设的担忧相吻合。
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引用次数: 0
Looking Back, Moving Forward: A Systematic Review of Entrepreneurship Studies in Communication Research 回顾过去,展望未来:传播研究中的创业研究系统回顾
IF 2.8 3区 经济学 Q1 Economics, Econometrics and Finance Pub Date : 2024-05-30 DOI: 10.1177/23294884241255906
Charis Shin, Jiawei Sophia Fu
Despite scholarly consensus that communication is significant to entrepreneurial organizing, communication research in entrepreneurship is nascent. To advance theory and empirical research, this article presents a systematic review of entrepreneurship studies published in communication journals. Through a comprehensive keyword and literature search, we identified 49 relevant articles published in the past 30 years. Content and computational analyses suggest scholars have studied entrepreneurship in a variety of communication domains and sub-fields, including news and journalism, new media technologies, and social networks. Furthermore, most research has focused on conventional entrepreneurship and the processes supporting it rather than entrepreneurship’s antecedents and/or outcomes. Based on our review, we highlight six areas for future research in the intersection of communication and entrepreneurship: (1) entrepreneurial identity, (2) innovation, (3) social networks, (4) digital technologies, (5) institutions, and (6) entrepreneurship by historically underrepresented and minoritized groups.
尽管学术界一致认为传播对创业组织具有重要意义,但创业中的传播研究却刚刚起步。为了推动理论和实证研究的发展,本文对传播期刊上发表的创业研究进行了系统回顾。通过全面的关键词和文献检索,我们找到了过去 30 年中发表的 49 篇相关文章。内容和计算分析表明,学者们研究了各种传播领域和子领域的创业精神,包括新闻和新闻学、新媒体技术和社交网络。此外,大多数研究集中于传统创业及其支持过程,而非创业的前因及/或结果。根据我们的综述,我们强调了未来传播与创业交叉研究的六个领域:(1) 创业身份,(2) 创新,(3) 社交网络,(4) 数字技术,(5) 机构,(6) 历史上代表性不足和少数群体的创业。
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引用次数: 0
Notes From the Editors: Communication for Persuasion, Emotions, and Customers 编辑手记说服、情感和客户沟通
IF 2.8 3区 经济学 Q1 Economics, Econometrics and Finance Pub Date : 2024-05-28 DOI: 10.1177/23294884241247600
Milton Mayfield, Jacqueline Mayfield
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引用次数: 0
We’re in This Together: Visible Social Support Actions in Virtual Teams Using Enterprise Social Media 我们同舟共济使用企业社交媒体的虚拟团队中可见的社交支持行动
IF 2.8 3区 经济学 Q1 Economics, Econometrics and Finance Pub Date : 2024-05-07 DOI: 10.1177/23294884241251815
Michael S. Henry, Douglas A. Parry, Daniel B. Le Roux
Enterprise social networks (ESNs) are a communication standard within virtual teams. Among other affordances, ESNs enable colleagues to provide each other with social support. In this paper, we analyzed the message logs of virtual teams in a large open-source software project to determine how virtual teams use ESNs to provide particular forms of social support to each other and, secondly, to determine how the visibility of these interaction patterns influences team functioning. Our findings reveal distinct ESN use patterns in relation to four types of social support, each described using a metaphor: a dynamic notice board for information sharing, a community of practice for teaching and knowledge sharing, a team huddle for emotional support, and a job board for instrumental support. The findings provide structure to the diverse set of social support actions in this context and identify the higher-order functions that the visibility of social support produces.
企业社交网络(ESN)是虚拟团队中的一种交流标准。除其他功能外,ESN 还能让同事之间相互提供社会支持。在本文中,我们分析了一个大型开源软件项目中虚拟团队的消息日志,以确定虚拟团队如何使用 ESN 为彼此提供特定形式的社会支持,其次,确定这些互动模式的可见性如何影响团队运作。我们的研究结果揭示了与四种社会支持相关的独特 ESN 使用模式,每种模式都使用了一个隐喻来描述:用于信息共享的动态告示板、用于教学和知识共享的实践社区、用于情感支持的团队聚会以及用于工具支持的工作板。研究结果为这种情况下的各种社会支持行动提供了结构,并确定了社会支持的可见性所产生的高阶功能。
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引用次数: 0
Organizational Communication Patterns as Predictors of Organizational Citizenship Behaviors: The Mediating Role of Citizenship Motives 组织沟通模式是组织公民行为的预测因素:公民动机的中介作用
IF 2.8 3区 经济学 Q1 Economics, Econometrics and Finance Pub Date : 2024-04-23 DOI: 10.1177/23294884241248133
Colin Hesse, Alan C. Mikkelson
Organizational communication patterns were used to predict the extent to which employees engaged in organizational citizenship behaviors. Both job satisfaction and citizenship motives were examined as potential mediators in the relationship between organizational communication patterns and organizational citizenship behaviors. Using a census-matched nationally representative sample ( N = 378) data were collected from participants from a variety of industries and organizations. As predicted, the conversation and positive conformity orientations positively predicted organizational citizenship behaviors. The negative conformity dimension negatively predicted in-role and organizational citizenship behaviors but counter to the prediction was a positive predictor of individual citizenship behaviors in the path analysis. Citizenship motives served as a full or partial mediator for both the positive conformity and conversation orientations relationship with organizational citizenship behaviors; however, job satisfaction did not act as a mediator for any of the relationships between organizational communication patterns and organizational citizenship behaviors.
组织沟通模式被用来预测员工参与组织公民行为的程度。工作满意度和公民动机被视为组织沟通模式与组织公民行为之间关系的潜在中介。研究使用了一个与人口普查相匹配的全国代表性样本(N = 378),收集了来自不同行业和组织的参与者的数据。正如预测的那样,对话和积极顺应导向对组织公民行为有积极的预测作用。消极顺应维度对角色内和组织公民行为有负面预测作用,但与预测相反,在路径分析中对个人公民行为有正面预测作用。在积极顺应和谈话取向与组织公民行为的关系中,公民动机都起到了完全或部分中介的作用;然而,在组织沟通模式与组织公民行为的关系中,工作满意度没有起到任何中介作用。
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引用次数: 0
Bottom-Up Corporate Social Advocacy: Examining the Impact of Employees’ Empowered Engagement on Advocacy Willingness and Mediating Roles of Value Congruency and Moral Elevation 自下而上的企业社会宣传:研究员工的授权参与对倡导意愿的影响以及价值一致性和道德提升的中介作用
IF 2.8 3区 经济学 Q1 Economics, Econometrics and Finance Pub Date : 2024-03-29 DOI: 10.1177/23294884241242111
Myungok Chris Yim
This study examines how empowered engagement affects employees’ willingness to advocate for corporate social advocacy (CSA) initiatives. A survey ( N = 234) indicates that employee empowerment correlates with an increased willingness to advocate for CSA initiatives. Additionally, the study identifies two mediating variables that enhance this effect: value congruency with the organization and moral elevation. These findings demonstrate the underlying psychological processes within employees: empowered engagement, value congruency, and moral elevation, and all sequentially influence employees’ inclination to promote CSA initiatives. This research augments the existing body of CSA literature by underscoring the pivotal role of grassroots support and advocacy from employees. The implications of these findings offer strategic guidance to corporate management, highlighting the potential of harnessing employee empowerment to achieve meaningful social impact through CSA initiatives.
本研究探讨了授权参与如何影响员工倡导企业社会倡导(CSA)倡议的意愿。一项调查(N = 234)表明,员工授权与倡导 CSA 计划的意愿增加相关。此外,研究还发现了两个能增强这一效果的中介变量:与组织的价值一致性和道德提升。这些研究结果表明了员工的基本心理过程:授权参与、价值一致性和道德提升,它们都会依次影响员工推动 CSA 计划的倾向。这项研究强调了基层员工的支持和倡导所起的关键作用,从而丰富了现有的 CSA 文献。这些发现的意义为企业管理提供了战略指导,凸显了利用员工赋权通过 CSA 计划实现有意义的社会影响的潜力。
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引用次数: 0
The Importance of Multimodal Resources for Micro-Oriented Analyses of Interactions: A Case Study of Emergent Leadership in a Hybrid Meeting 多模式资源对以微观为导向的互动分析的重要性:混合会议中的新兴领导力案例研究
IF 2.8 3区 经济学 Q1 Economics, Econometrics and Finance Pub Date : 2024-03-20 DOI: 10.1177/23294884241234885
Julie Janssens, Dorien Van De Mieroop
In this article we argue in favor of the fine-grained, integrated analysis of multimodal resources for the study of interaction in organizational contexts. For the case presented here, we use video recordings of an authentic hybrid meeting during which the superior is absent for the majority of the interaction. We scrutinize in particular how proximal and distal deontic claims are made and leadership thus emerges in this meeting, which turns out to be out of sheer necessity to ensure the progressivity of the activity. Given that there is thus no explicit struggle over leadership, many subtle semiotic resources—such as gaze, gestures, nodding and paralinguistic features—are used to enact deontic stances. This makes this case of emergent leadership particularly interesting as it demonstrates the importance of an integrated, nonlogocentric approach to obtain a fuller insight into how meaning—and leadership—is negotiated in day-to-day interactions in organizational contexts.
在本文中,我们主张对多模态资源进行精细的综合分析,以研究组织环境中的互动。在本文介绍的案例中,我们使用了一次真实混合会议的视频记录,在这次会议中,上级在大部分互动过程中都不在场。我们特别仔细研究了在这次会议中,近端和远端是如何提出义务要求,以及领导是如何出现的。由于没有明确的领导权之争,许多微妙的符号资源--如目光、手势、点头和副语言特点--都被用来表达道义立场。这使得这个新兴领导力的案例特别有趣,因为它证明了综合的、非逻辑中心的方法对于更全面地了解组织环境中日常互动中如何协商意义和领导力的重要性。
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引用次数: 0
Reporting a Cyber Security Breach: How Organizations Respond 报告网络安全漏洞:组织如何应对
IF 2.8 3区 经济学 Q1 Economics, Econometrics and Finance Pub Date : 2024-03-11 DOI: 10.1177/23294884241236201
Jef Naidoo, Ron Dulek, Seth Butler, Brooke Baily
Cyber breaches and ransomware attacks now occur so frequently that they have become facets of organizational life. These breaches are unique in that they are initially silent; a limited number of organizational members know about the incident so firms usually have ample time to prepare a Cyber Breach Revelation (CBR). This study analyzes 378 press releases acknowledging a cyber security breach. It finds four response clusters that highlight how compromised organizations reveal cyberattacks to external stakeholders: (1) empathetic acknowledgment; (2) assurance of the organization’s breach-handling capability; (3) restoration of confidence; and, (4) re-establishment of trust and loyalty. These clusters provide meaningful insights as to how firms reveal cyber breaches to their stakeholders and, equally as important, open the door for further studies as to the effectiveness and sequencing of these approaches.
现在,网络漏洞和勒索软件攻击频繁发生,已经成为组织生活的一部分。这些外泄事件的独特之处在于,它们最初都是无声无息的;知道事件的组织成员数量有限,因此公司通常有充足的时间准备网络外泄启示(CBR)。本研究分析了 378 篇承认网络安全漏洞的新闻稿。研究发现了四个反应集群,它们强调了受损组织如何向外部利益相关者揭露网络攻击:(1)感同身受的承认;(2)保证组织的漏洞处理能力;(3)恢复信心;以及(4)重建信任和忠诚。这些分组为企业如何向利益相关者揭示网络漏洞提供了有意义的见解,同样重要的是,为进一步研究这些方法的有效性和顺序打开了大门。
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引用次数: 0
Interaction Effect of Management Communication and Workplace Formalization on Shared Goals and Commitment of Employees During Post-Merger and Acquisition Integration 管理沟通和工作场所正规化对并购后整合期间员工共同目标和承诺的交互影响
IF 2.8 3区 经济学 Q1 Economics, Econometrics and Finance Pub Date : 2024-03-04 DOI: 10.1177/23294884241235661
Piyada Soontornchaiya, Peerayuth Charoensukmongkol
This research analyzes the effect of management communication on shared goals and organizational commitment of employees during post-merger and acquisition integration. In addition, we examine whether a work policy in terms of formalization could moderate the effect of management communication on shared goals of employees. Survey data were collected from 209 employees at a company in the power and energy sector in Thailand which was acquired by another company. We implemented multisource data collection to prevent common method variance issues in cross-sectional surveys. Partial least squares structural equation modeling was then used to analyze the data. Based on the findings, we discovered supporting evidence confirming the positive association between management communication and shared goals. Shared goals also mediate the effect of management communication on organizational commitment. Moreover, moderating effect analysis showed that the degree to which management communication affects shared goals is stronger among employees in the work units that have high levels of formalization than those in work units that have low levels of formalization. In essence, our study provides new evidence showing that workplace formalization could be the factor that intensifies the degree to which management communication encourages employees to develop shared goals. Our research also provides some implications for human capital development and policy recommendations during organizational change.
本研究分析了并购后整合期间管理层沟通对员工共同目标和组织承诺的影响。此外,我们还研究了正规化的工作政策是否能缓和管理沟通对员工共同目标的影响。调查数据来自泰国一家电力能源行业公司的 209 名员工,该公司被另一家公司收购。我们采用了多源数据收集方法,以避免横截面调查中常见的方法方差问题。然后使用偏最小二乘法结构方程模型对数据进行分析。根据研究结果,我们发现了支持性证据,证实了管理沟通与共同目标之间的正相关。共同目标也是管理沟通对组织承诺影响的中介。此外,调节效应分析表明,与正规化程度低的工作单位相比,正规化程度高的工作单位员工的管理沟通对共同目标的影响程度更大。从本质上讲,我们的研究提供了新的证据,表明工作场所的正规化可能是强化管理沟通鼓励员工制定共同目标的程度的因素。我们的研究还为组织变革期间的人力资本开发和政策建议提供了一些启示。
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引用次数: 0
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International Journal of Business Communication
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