Popular Environmental Media in Australia: Reflections on Audience Engagement and Impact

IF 1.5 3区 文学 Q2 COMMUNICATION Media International Australia Pub Date : 2024-02-29 DOI:10.1177/1329878x241232167
Aneta Podkalicka, Danie Nilsson, Simon Troon
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Abstract

Proliferating media content is key to public understanding and discussions about the environment and climate change. While scholarly interest in mediated environmental communication has been ample and multi-directional, the questions around media's impacts remain pressing and largely under-theorised. This paper uses an example of popular environmental media in Australia – i.e. media aimed at attracting wide audiences – to discuss how impact is perceived and pursued in the distinctive Australian context, and what can be inferred from this study about environmental media and its impact more generally. Drawing on 28 interviews with media-makers and practitioners, conducted between 2022 and 2023, we catalogue common creative/narratives strategies used to engage audiences, noting a diversity of views and approaches for creating and measuring impact. The paper contributes to theoretical debates on media impact and encourages active academic research-media industry collaborations as part of initiatives aimed at meeting the challenges of climate change.
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澳大利亚的大众环境媒体:关于受众参与和影响的思考
媒体内容的激增是公众了解和讨论环境与气候变化的关键。尽管学者们对以媒体为媒介的环境传播有着广泛而多向的兴趣,但围绕媒体影响的问题仍然十分紧迫,而且在很大程度上理论研究不足。本文以澳大利亚的大众环境媒体(即旨在吸引广大受众的媒体)为例,讨论了在澳大利亚的独特背景下如何看待和追求媒体的影响,以及从这项研究中可以推断出环境媒体及其更广泛的影响。根据 2022 年至 2023 年期间对媒体制作人和从业人员进行的 28 次访谈,我们对用于吸引受众的常见创意/叙事策略进行了编目,并注意到在创造和衡量影响力方面存在多种观点和方法。本文对有关媒体影响力的理论辩论有所贡献,并鼓励学术研究与媒体行业积极合作,共同应对气候变化的挑战。
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CiteScore
7.10
自引率
4.20%
发文量
66
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