{"title":"Green self-image boosts online volunteering for environmental causes: Experimental evidence","authors":"C. Mónica Capra , Bing Jiang , Yuxin Su","doi":"10.1016/j.socec.2024.102186","DOIUrl":null,"url":null,"abstract":"<div><p>We investigate the effect of salient green self-image on the willingness to participate in online volunteering for an environmental cause. Our experimental study shows that when the information about participants’ own perceived consciousness and responsibility is made salient, the likelihood of volunteering increases by 11.85 percentage points. Our study contributes to the literature by showing a causal relationship between self-image and pro-environmental volunteering. Our findings have implications for the promotion of online volunteering.</p></div>","PeriodicalId":51637,"journal":{"name":"Journal of Behavioral and Experimental Economics","volume":null,"pages":null},"PeriodicalIF":1.6000,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Behavioral and Experimental Economics","FirstCategoryId":"96","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2214804324000260","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ECONOMICS","Score":null,"Total":0}
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Abstract
We investigate the effect of salient green self-image on the willingness to participate in online volunteering for an environmental cause. Our experimental study shows that when the information about participants’ own perceived consciousness and responsibility is made salient, the likelihood of volunteering increases by 11.85 percentage points. Our study contributes to the literature by showing a causal relationship between self-image and pro-environmental volunteering. Our findings have implications for the promotion of online volunteering.
期刊介绍：
The Journal of Behavioral and Experimental Economics (formerly the Journal of Socio-Economics) welcomes submissions that deal with various economic topics but also involve issues that are related to other social sciences, especially psychology, or use experimental methods of inquiry. Thus, contributions in behavioral economics, experimental economics, economic psychology, and judgment and decision making are especially welcome. The journal is open to different research methodologies, as long as they are relevant to the topic and employed rigorously. Possible methodologies include, for example, experiments, surveys, empirical work, theoretical models, meta-analyses, case studies, and simulation-based analyses. Literature reviews that integrate findings from many studies are also welcome, but they should synthesize the literature in a useful manner and provide substantial contribution beyond what the reader could get by simply reading the abstracts of the cited papers. In empirical work, it is important that the results are not only statistically significant but also economically significant. A high contribution-to-length ratio is expected from published articles and therefore papers should not be unnecessarily long, and short articles are welcome. Articles should be written in a manner that is intelligible to our generalist readership. Book reviews are generally solicited but occasionally unsolicited reviews will also be published. Contact the Book Review Editor for related inquiries.
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