Differentiated Trust Strategies and Rebellious Acceptance: A Qualitative Comparative Analysis of the Trust Strategies Used by Scientist Communicators and Citizen Science Communicators in Chinese Online Climate Communication
{"title":"Differentiated Trust Strategies and Rebellious Acceptance: A Qualitative Comparative Analysis of the Trust Strategies Used by Scientist Communicators and Citizen Science Communicators in Chinese Online Climate Communication","authors":"Zheng Yang, Tao Yang","doi":"10.1177/10755470241230487","DOIUrl":null,"url":null,"abstract":"Trust is a core issue in online climate communication where communicators are found to be diverse. This study explores the trust strategies used by different communicators and their audience acceptance in climate communication on Zhihu through Qualitative Comparative Analysis. The results indicate there are structured differences in the trust strategies adopted by scientist communicators and citizen science communicators when facing climate change issues. In terms of audience acceptance, audiences have shown considerable initiative and exhibited an acceptance characteristic with certain Chinese cultural features which highlights the context of acceptance in the research and practices of trust issues in climate communication.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":"9 1","pages":""},"PeriodicalIF":4.6000,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Science Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/10755470241230487","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
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Abstract
Trust is a core issue in online climate communication where communicators are found to be diverse. This study explores the trust strategies used by different communicators and their audience acceptance in climate communication on Zhihu through Qualitative Comparative Analysis. The results indicate there are structured differences in the trust strategies adopted by scientist communicators and citizen science communicators when facing climate change issues. In terms of audience acceptance, audiences have shown considerable initiative and exhibited an acceptance characteristic with certain Chinese cultural features which highlights the context of acceptance in the research and practices of trust issues in climate communication.
期刊介绍：
Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations.
Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations.
In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.
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