Friendship fallout and bailout backlash: The psychology of borrowing and lending

IF 4 2区 管理学 Q2 BUSINESS Journal of Consumer Psychology Pub Date : 2024-03-07 DOI:10.1002/jcpy.1410
Ashley N. Angulo, Noah J. Goldstein, Michael I. Norton
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Abstract

Six studies explore the psychology of borrowing and lending. Across two different contexts—friends lending to friends and taxpayers bailing out businesses—lenders are angrier with borrowers who specifically make hedonic (as opposed to utilitarian) purchases with loaned money. This anger is pronounced enough that lenders' negative feelings toward borrowers who made past hedonic (vs. utilitarian) purchases remains even after they have been fully repaid. Undergirding lender anger is deserved oversight—a novel construct capturing people's belief that they deserve control and say over another's decision-making. Borrowers and lenders do not agree on who deserves oversight over how the loaned funds are spent in large part because they differ in how much perceived ownership they each feel over the money. When lenders are yet to be repaid, their desire for oversight extends even to purchases made separately from the loaned amount. Finally, these processes and consequences are most powerful when money is lent compared with other forms of exchange, such as gifting money or being paid for work.
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友谊破裂与救助反弹:借贷心理
六项研究探讨了借贷心理。在两种不同的情况下--朋友借钱给朋友和纳税人救助企业--贷款人对借款人用借来的钱进行享乐性(而非功利性)购物的行为更加愤怒。这种愤怒非常明显,甚至在借款人完全偿还贷款后,贷款人对借款人过去进行的享乐性(相对于功利性)消费的负面情绪依然存在。支撑贷款人愤怒情绪的是 "理应受到监督"--这是一种新的概念,它捕捉到了人们认为自己理应对他人的决策拥有控制权和发言权的信念。借款人和放款人之所以不能就谁应该对贷款资金的使用进行监督达成一致,很大程度上是因为双方对资金所有权的认知程度不同。当贷款人尚未得到偿还时,他们要求监督的愿望甚至延伸到与贷款金额分开的采购。最后,与其他形式的交换相比,如赠送钱财或工作报酬,借出钱财时这些过程和后果最为强烈。
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来源期刊
CiteScore
8.40
自引率
14.60%
发文量
51
期刊介绍: The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers thoughts, feelings, decisions, and behaviors. Areas of emphasis include, but are not limited to, consumer judgment and decision processes, attitude formation and change, reactions to persuasive communications, affective experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.
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