{"title":"COMPETITIVENESS OF AN ENTERPRISE AS A TOOL TO IMPROVE THE EFFICIEN-CY OF ITS FUNCTIONING","authors":"V. Konopleva, A. V. Gerasimova, I. A. Konopleva","doi":"10.36807/2411-7269-2024-1-36-39-47","DOIUrl":null,"url":null,"abstract":"The article considers applied research on the analysis of the competitiveness of a par-ticular enterprise in the field of manufacture and sale of sanitary equipment in modern crisis conditions. The authors analyzed the company's activities, on the basis of SWOT and PEST analyses, identified the strengths and weaknesses of the enterprise, identified its main competitors, pointed out the possi-bility of import substitution of products, iden-tified the problems faced by enterprises in modern conditions. All this made it possible to develop recommendations for improving the competitiveness of the company and recommend them to the management of the enterprise.","PeriodicalId":504512,"journal":{"name":"ECONOMIC VECTOR","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"ECONOMIC VECTOR","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36807/2411-7269-2024-1-36-39-47","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The article considers applied research on the analysis of the competitiveness of a par-ticular enterprise in the field of manufacture and sale of sanitary equipment in modern crisis conditions. The authors analyzed the company's activities, on the basis of SWOT and PEST analyses, identified the strengths and weaknesses of the enterprise, identified its main competitors, pointed out the possi-bility of import substitution of products, iden-tified the problems faced by enterprises in modern conditions. All this made it possible to develop recommendations for improving the competitiveness of the company and recommend them to the management of the enterprise.
文章对现代危机条件下卫生设备制造和销售领域一家特定企业的竞争力分析进行了应用研究。作者在 SWOT 和 PEST 分析的基础上分析了公司的活动，确定了企业的优势和劣势，确定了主要竞争对手，指出了产品进口替代的可能性，确定了企业在现代条件下面临的问题。所有这一切都使得制定提高公司竞争力的建议成为可能，并将其推荐给企业管理层。
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