{"title":"Using Self-Schema Matching to Recruit Superdiffusers for a Potential Vaccine Word-of-Mouth Promotion Campaign","authors":"Christopher J. Carpenter, Michael R. Kotowski","doi":"10.1080/10510974.2024.2324498","DOIUrl":null,"url":null,"abstract":"The Boster et al. (2012) superdiffuser model predicts that a health behavior change can be diffused through a social network by recruiting superdiffusers, a type of opinion leader who possesses 3 k...","PeriodicalId":47080,"journal":{"name":"Communication Studies","volume":"10 1","pages":""},"PeriodicalIF":1.4000,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10510974.2024.2324498","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
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Abstract
The Boster et al. (2012) superdiffuser model predicts that a health behavior change can be diffused through a social network by recruiting superdiffusers, a type of opinion leader who possesses 3 k...
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