Perceptions of Professionalism and Authenticity in AI-Assisted Writing

IF 1.4 Q2 COMMUNICATION Business and Professional Communication Quarterly Pub Date : 2024-03-12 DOI:10.1177/23294906241233224

Anthony W. Coman, Peter Cardon

引用次数: 0

Abstract

This study captured the perspectives of 887 working adults to explore views of professionalism, authenticity, and effectiveness of AI-generated messages. With a 3 (message type) × 2 (disclosed vs. undisclosed) × 2 (ChatGPT-generated vs. Google-generated AI messages) design, professionals generally view AI-generated content favorably in all conditions. Across all messages, professionals consistently rated the AI-generated messages as professional, effective, efficient, confident, and direct. They rate sincerity and caring slightly lower in some disclosed conditions, particularly for ChatGPT-generated messages, suggesting the importance of tool selection when using generative AI for workplace writing. Those professionals who use AI more frequently for work are more likely to view AI-assisted writing as authentic, effective, and confidence-building. Implications for teaching business communication, including the need to address AI literacy, and suggestions for future research are provided.

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对人工智能辅助写作中专业性和真实性的看法

本研究收集了 887 名职场人士的观点，以探讨他们对人工智能生成信息的专业性、真实性和有效性的看法。通过 3（信息类型）×2（公开与不公开）×2（ChatGPT 生成的人工智能信息与谷歌生成的人工智能信息）的设计，专业人士在所有条件下都普遍看好人工智能生成的内容。在所有信息中，专业人士一致认为人工智能生成的信息专业、有效、高效、自信和直接。在某些披露条件下，他们对真诚和关怀的评价略低，尤其是对 ChatGPT 生成的信息，这表明在工作场所写作中使用生成式人工智能时选择工具的重要性。那些在工作中更经常使用人工智能的专业人士更有可能认为人工智能辅助写作是真实、有效和建立信心的。本文提出了对商务交流教学的启示，包括解决人工智能素养问题的必要性，以及对未来研究的建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business and Professional Communication Quarterly COMMUNICATION-

CiteScore

2.40

自引率

38.50%

发文量

期刊介绍： Business and Professional Communication Quarterly is the only refereed journal devoted to research that advances the teaching of communication in the workplace. The journal aims to present the many interdisciplinary, international, and organizational perspectives that characterize the field and specifically to publish research that advances knowledge about business and professional communication pedagogy and praxis in both academic and workplace settings, including technical and scientific communication, rhetoric, program design and assessment, the impact of technology, sustainability, global and multicultural issues, nonprofit communication, and best practices. As an interdisciplinary journal, BPCQ welcomes manuscripts that address a variety of theoretical, applied, and practical approaches and topics in the teaching and praxis of business, corporate, organizational, professional, or technical communication, including qualitative and quantitative research on classroom teaching or assessment, case studies of specific classroom techniques, reports on strategies for program development, innovative assignments or methodologies, and reviews of scholarship relevant to business and professional communication pedagogy. BPCQ especially welcomes manuscripts that address the principles of SoTL (scholarship of teaching and learning). BPCQ also publishes articles on a particular theme, for which a call may be announced on the ABC website: http://www.businesscommunication.org. Information on submitting book reviews can be found at http://www.montclair.edu/cwe/bcq