Tourist destination choice on five priority destinations of Indonesia during health crisis

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Destination Marketing & Management Pub Date : 2024-03-14 DOI:10.1016/j.jdmm.2024.100880

Beatrice Amabella Utari , Sheryta Arsallia , Muhamad Abdilah Ramdani , Fitri Rahmafitria , Prawira Fajarindra Belgiawan , Puspita Dirgahayani , Reza Ashari Nasution

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Abstract

Destination choice is an important component of measuring tourism competitiveness. Although various studies have been conducted to analyze factors influencing destination choice, exploration during a health crisis (i.e. pandemic) has not been widely carried out. Besides, understanding the behavior of domestic tourists in choosing destinations during a pandemic can help tourism/destination managers prepare marketing plans to maintain destination resilience in facing a pandemic. This research was conducted to analyze the factors that influence domestic tourists in choosing tourist destinations during a pandemic. Five priority destinations in Indonesia with different characteristics were used as sample locations, while 609 domestic tourists from large cities in Indonesia were selected as respondents in this research. The results show that health and hygiene are the main factors in destination choice, while destination image and experience have no effect on tourist choices during a pandemic. Therefore, a perception of a safe destination with minimal risk of transmission needs to be built during a pandemic to increase the chances of tourists choosing a destination. This research is useful in building a tourism management strategy towards a destination that is resilient to pandemics.

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卫生危机期间游客对印尼五大重点旅游目的地的选择

目的地选择是衡量旅游业竞争力的重要组成部分。虽然已有多项研究对影响目的地选择的因素进行了分析，但在健康危机（即大流行病）期间进行的探索尚未广泛开展。此外，了解国内游客在大流行病期间选择目的地的行为，有助于旅游/目的地管理者准备营销计划，以保持目的地在面对大流行病时的应变能力。本研究旨在分析影响国内游客在大流行病期间选择旅游目的地的因素。印尼五个具有不同特点的重点旅游目的地被作为样本地点，609 名来自印尼大城市的国内游客被选为本次研究的受访者。结果表明，健康和卫生是游客选择目的地的主要因素，而目的地形象和体验对游客在大流行病期间的选择没有影响。因此，在大流行病期间，需要建立游客对传播风险最小的安全目的地的认知，以增加游客选择目的地的机会。这项研究有助于制定旅游管理战略，使旅游目的地具有抵御大流行病的能力。

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来源期刊

Journal of Destination Marketing & Management Multiple-

CiteScore

18.60

自引率

3.60%

发文量

审稿时长

43 days

期刊介绍： The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.