Ambient identity construction via massive anonymous danmu comments

IF 1.7 2区文学 Q2 EDUCATION & EDUCATIONAL RESEARCH Language Sciences Pub Date : 2024-03-17 DOI:10.1016/j.langsci.2024.101631

Qingxin Xu , Yi Jing

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Abstract

This article contributes to the scholarship on digital identity work by examining the linguistic mechanisms of ambient identity construction in fully anonymous online environments. It investigates how video viewers construct textual personae by leaving massive anonymous comments in danmu, a viewing-and-commenting system that synchronously posts comments onto a video screen as it plays. Drawing on the sociological concept of homophily and the linguistics-informed Appraisal framework, this study systematically tracks the patterns in the attitudinal orientations among massive anonymous comments left over a high-profile Chinese video featuring a teacher's home visit. The article argues that the technological affordances of danmu lead to the inherent collectiveness of anonymous digital identity construction. It reports two attitudinal meaning-making mechanisms through which massive anonymous comments converge into a homogeneous mass and describes the viewers' collective ambient identities revealed in their comments. This project brings clarity to the dynamics of ambient digital identity construction by deploying computational tools to linguistic analysis and has practical implications for marketing research, social media monitoring, and community building.

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通过大量匿名丹木评论构建环境身份

本文通过研究在完全匿名的网络环境中构建环境身份的语言机制，为数字身份工作的学术研究做出了贡献。它研究了视频观众如何通过在 danmu（一个边观看边评论的系统，在视频播放时同步在视频屏幕上发布评论）中留下大量匿名评论来构建文本角色。本研究借鉴了社会学中的 "同亲 "概念和语言信息评估框架，系统地追踪了在一个以教师家访为主题的备受关注的中国视频上留下的大量匿名评论的态度取向模式。文章认为，"当当网 "的技术优势导致了匿名数字身份构建的内在集体性。文章报告了大量匿名评论汇聚成同质群体的两种态度意义生成机制，并描述了观众在评论中透露出的集体环境身份。该项目通过运用计算工具进行语言分析，使环境数字身份构建的动态过程更加清晰，对市场研究、社交媒体监测和社区建设具有实际意义。

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来源期刊

Language Sciences Multiple-

CiteScore

2.90

自引率

0.00%

发文量

期刊介绍： Language Sciences is a forum for debate, conducted so as to be of interest to the widest possible audience, on conceptual and theoretical issues in the various branches of general linguistics. The journal is also concerned with bringing to linguists attention current thinking about language within disciplines other than linguistics itself; relevant contributions from anthropologists, philosophers, psychologists and sociologists, among others, will be warmly received. In addition, the Editor is particularly keen to encourage the submission of essays on topics in the history and philosophy of language studies, and review articles discussing the import of significant recent works on language and linguistics.