Unintended effects of algorithmic transparency: The mere prospect of an explanation can foster the illusion of understanding how an algorithm works

IF 4 2区 管理学 Q2 BUSINESS Journal of Consumer Psychology Pub Date : 2024-03-17 DOI:10.1002/jcpy.1416
Massimiliano Ostinelli, Andrea Bonezzi, Monika Lisjak
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Abstract

This research shows that merely believing that one can access an explanation of how an algorithm works can foster an illusory sense of understanding the algorithm, even when people do not actually access and read the explanation. This effect occurs because the belief that one can access an explanation provides a feeling of empowerment that fosters an illusory sense of understanding. In turn, this illusory sense of understanding can yield unfounded reliance on algorithmic determinations. We further show that this effect is moderated by the target of an explanation and by the perceived utility of an explanation in enabling consumers to use an algorithm more effectively. From a theoretical standpoint, we offer a novel psychological account of illusory understanding based on empowerment. From a practical standpoint, we point to an unintended effect of algorithmic transparency: merely knowing that one can access an explanation for how an algorithm works may lull consumers into a false sense of understanding that yields unfounded reliance on algorithmic recommendations.
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算法透明度的意外影响:仅仅是解释的前景就会让人产生一种错觉,以为自己了解算法是如何工作的
这项研究表明,仅仅相信自己可以获得算法工作原理的解释,就会产生理解算法的错觉,即使人们实际上并没有获得和阅读解释。之所以会产生这种效果,是因为相信自己可以获得解释会给人一种增强能力的感觉,从而产生一种虚幻的理解感。反过来,这种虚幻的理解感又会产生对算法判断的毫无根据的依赖。我们进一步证明,这种效应受解释的目标以及解释在使消费者更有效地使用算法方面的感知效用的影响。从理论的角度来看,我们提供了一种基于授权的新颖的虚幻理解心理学解释。从实践的角度来看,我们指出了算法透明化的一个意外效果:仅仅知道可以获得算法工作原理的解释,可能会让消费者陷入一种虚假的理解感,从而产生对算法推荐的无端依赖。
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来源期刊
CiteScore
8.40
自引率
14.60%
发文量
51
期刊介绍: The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers thoughts, feelings, decisions, and behaviors. Areas of emphasis include, but are not limited to, consumer judgment and decision processes, attitude formation and change, reactions to persuasive communications, affective experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.
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