Berta Canal-Simón, Alex Rialp-Criado, Josep Rialp-Criado
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Abstract
This paper aims to assess how young consumers’ sense of responsibility for sustainable consumption affects the likelihood of purchasing local brands. We consider the mediating factors of local bran...
期刊介绍：
The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.
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