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Journal of International Consumer Marketing最新文献

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On the Difference of Mobile Shopping Behavior Between Locals and Expatriates: The Roles of Culture and Perceived Value 论本地人与外籍人士移动购物行为的差异:文化和感知价值的作用
IF 3.3 Q3 BUSINESS Pub Date : 2024-09-03 DOI: 10.1080/08961530.2024.2397397
Karim Garrouch, Mohamed-Nabil Mzoughi
This study verifies a model linking the relative advantage and complexity of mobile shopping apps with perceived value and behavioral intentions. It also investigates the moderating role of the cus...
本研究验证了将移动购物应用程序的相对优势和复杂性与感知价值和行为意向联系起来的模型。研究还探讨了用户对移动购物应用程序的感知价值和行为意向的调节作用。
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引用次数: 0
BAD BLOOD: SECRETS AND LIES IN A SILICON VALLEY STARTUP 坏血:硅谷初创企业的秘密与谎言
IF 3.3 Q3 BUSINESS Pub Date : 2024-08-12 DOI: 10.1080/08961530.2024.2391668
Abhijit Roy
Published in Journal of International Consumer Marketing (Vol. 36, No. 5, 2024)
发表于《国际消费者营销杂志》(第 36 卷第 5 期,2024 年)
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引用次数: 0
Boosting Upcycled Value: Evidence from an Emerging Economy 提升回收价值:来自新兴经济体的证据
IF 3.3 Q3 BUSINESS Pub Date : 2024-08-06 DOI: 10.1080/08961530.2024.2383910
Serdar S. Durmusoglu, B. Selin Gokkut
Sustainable consumption research, particularly understanding how consumers realign their purchasing habits toward more sustainable ones (e.g., upcycled products), has swiftly grown in popularity. U...
可持续消费研究,尤其是了解消费者如何将其购买习惯调整为更可持续的购买习惯(如升级再造产品)的研究,已迅速普及。U...
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引用次数: 0
Unraveling the Dynamics of Social Media Influencers on Sustainable Purchase Intentions and Environmental Awareness Among People with Disabilities: A Focus on the Moderating Role of Disability Types 揭示社交媒体影响因素对残疾人可持续购买意愿和环保意识的影响:关注残疾类型的调节作用
IF 3.3 Q3 BUSINESS Pub Date : 2024-08-01 DOI: 10.1080/08961530.2024.2384073
Aws Horrich, Myriam Ertz, Insaf Bekir
This research explores how social media influencers (SMIs) impact the intentions of people with disabilities to engage in purchasing behavior and increase their awareness. Using a quantitative appr...
本研究探讨了社交媒体影响者(SMIs)如何影响残疾人的购买行为意向并提高他们的认知度。本研究采用定量分析的方法,对社交媒体的影响因素进行了分析。
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引用次数: 0
“I Am Who I Am, But I Am Complicated”: The Mediating Role of Ambivalence on Country of Origin (COO) Between Consumer Self-Positioning and Willingness to Buy "我就是我,但我很复杂":原产国矛盾心理在消费者自我定位与购买意愿之间的中介作用
IF 3.3 Q3 BUSINESS Pub Date : 2024-07-02 DOI: 10.1080/08961530.2024.2364329
Hang Yuan, Bishan Wang
This paper examines the intricate relationship between consumer identity, COO (Country of Origin) perceptions, and purchasing intentions. Utilizing a quantitative approach, it collected survey data...
本文研究了消费者身份、COO(原产国)认知和购买意向之间错综复杂的关系。本文采用定量方法收集了调查数据...
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引用次数: 0
Assessing the Impact of e-Levy on Perceived Value and Customer Satisfaction of Mobile Money Innovation in Ghana 评估 e-Levy 对加纳移动支付创新的感知价值和客户满意度的影响
IF 3.3 Q3 BUSINESS Pub Date : 2024-05-31 DOI: 10.1080/08961530.2024.2355483
Peter Anabila, Michael Mba Allan, Joshua Kofi Doe
The study examines the effect of e-levy on the perceived value and customer satisfaction of mobile money innovation in Ghana. The study employed a quantitative approach using a sample of 500 mobile...
本研究探讨了电子收费对加纳移动支付创新的感知价值和客户满意度的影响。研究采用了定量方法,以 500 名移动电话用户为样本,分析了他们对移动支付创新的感知价值和满意度。
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引用次数: 0
The Influence of Social Control and Feelings of Guilt in a Religious Context on Consumer Boycotts 宗教背景下的社会控制和负罪感对消费者抵制的影响
IF 3.3 Q3 BUSINESS Pub Date : 2024-05-30 DOI: 10.1080/08961530.2024.2355224
Fatih Mehmet Kıyak, Sonyel Oflazoğlu Dora
This article aims to investigate the impact of religious social control and guilt on the boycott against companies accused of supporting Israel in Turkey. By considering the influence of religion o...
本文旨在研究宗教社会控制和内疚感对土耳其抵制被指控支持以色列的公司的影响。通过考虑宗教对抵制以色列企业的影响,我们可以发现宗教对抵制以色列企业的作用。
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引用次数: 0
Handbook of the Sharing Economy 共享经济手册
IF 3.3 Q3 BUSINESS Pub Date : 2024-04-17 DOI: 10.1080/08961530.2024.2342742
Abhijit Roy
Published in Journal of International Consumer Marketing (Ahead of Print, 2024)
发表于《国际消费者营销杂志》(2024 年提前出版)
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引用次数: 0
Examining the mediating role of consumer desire for luxury: Can perceived sustainability and natural rarity evoke willingness to pay more? 研究消费者对奢侈品的渴望所起的中介作用:可感知的可持续性和自然稀有性能否唤起消费者支付更多费用的意愿?
IF 3.3 Q3 BUSINESS Pub Date : 2024-04-11 DOI: 10.1080/08961530.2024.2333756
Xujia Wang, Billy Sung, Ian Phau
The purpose of this study is to investigate how perceived sustainability and perceived natural rarity influence willingness to pay more for luxury. The mediating role of consumer desire for luxury ...
本研究旨在探讨感知到的可持续性和感知到的自然稀有性如何影响消费者为奢侈品支付更多费用的意愿。消费者对奢侈品的渴望所起的中介作用...
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引用次数: 0
Ethnocentrism and Xenocentrism Among Indian Consumers Towards Global Technology Brands: Importance of Brand Image and Brand Attitude 印度消费者对全球科技品牌的民族中心主义和种族中心主义:品牌形象和品牌态度的重要性
IF 3.3 Q3 BUSINESS Pub Date : 2024-04-01 DOI: 10.1080/08961530.2024.2324764
Ali Kara, S. Shyam Prasad, John E. Spillan
The purpose of this study is to investigate the role of consumer ethnocentrism and xenocentrism beliefs in influencing purchase behavior in India. Given its status as the most populous nation globa...
本研究旨在调查印度消费者的种族中心主义和排外中心主义信念对购买行为的影响。鉴于印度是全球人口最多的国家,其消费者的种族中心主义和排外中心主义信念对其购买行为的影响作用不容忽视。
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引用次数: 0
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Journal of International Consumer Marketing
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