Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty

IF 3.7 Q2 BUSINESS Journal of Strategic Marketing Pub Date : 2024-03-13 DOI:10.1080/0965254x.2024.2319831

Muhammad Mohsin Butt, Stephen Wilkins, Joe Hazzam, Ben Marder

引用次数: 0

Abstract

Rollover contracts are agreements that automatically renew, or ‘roll over’, when the contracted term is completed, unless the customer has previously given notice to terminate the agreement. Althou...

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展期服务合同：感知价值、便利性、困惑和转换成本对消费者满意度和服务忠诚度的影响

展期合同是指在合同期结束后自动续约或 "展期 "的协议，除非客户事先通知终止协议。虽然...

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来源期刊

Journal of Strategic Marketing BUSINESS-

CiteScore

9.20

自引率

7.30%

发文量

期刊介绍： Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations.