{"title":"COMMUNITY MOBILIZATION OF DONKEY HERDERS IN INDIA","authors":"Inakshi Kapur, Pallavi Tyagi","doi":"10.1142/s0218927523500189","DOIUrl":null,"url":null,"abstract":"<p>The case study highlights a young girl’s journey to realize her dream of becoming a social entrepreneur and working towards creating social impact. Her social enterprise, Organiko-Beautifying Life, was built on the ethos of mobilizing marginalized communities of donkey herders and providing ayurvedic skin care products made from donkey’s milk. Her efforts were met with several challenges as social enterprises work with limited resources, unlike traditional enterprises. They have to balance their mission objectives and money; only the social impact created gives credibility to their enterprise. Thus, an organized and systematic effort is critical for the success of the community mobilization effort.</p>","PeriodicalId":40720,"journal":{"name":"Asian Case Research Journal","volume":null,"pages":null},"PeriodicalIF":0.1000,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asian Case Research Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1142/s0218927523500189","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
The case study highlights a young girl’s journey to realize her dream of becoming a social entrepreneur and working towards creating social impact. Her social enterprise, Organiko-Beautifying Life, was built on the ethos of mobilizing marginalized communities of donkey herders and providing ayurvedic skin care products made from donkey’s milk. Her efforts were met with several challenges as social enterprises work with limited resources, unlike traditional enterprises. They have to balance their mission objectives and money; only the social impact created gives credibility to their enterprise. Thus, an organized and systematic effort is critical for the success of the community mobilization effort.
案例研究重点介绍了一位年轻女孩实现自己成为社会企业家梦想并努力产生社会影响的历程。她创办的社会企业 Organiko-Beautifying Life 的宗旨是动员边缘化社区的驴牧民，提供用驴奶制成的阿育吠陀护肤品。与传统企业不同，社会企业的工作资源有限，因此她的努力遇到了一些挑战。他们必须在使命目标和资金之间取得平衡；只有创造的社会影响才能使企业具有公信力。因此，有组织、有系统的努力对于社区动员工作的成功至关重要。
期刊介绍：
The Asian Case Research Journal"s principal objective is to provide case instructors, whether academics, consultants, or company in-house trainers, a selection of high-quality cases on Asian companies and MNCs operating in Asia-Pacific. These cases, not having been previously published, provide a fresh and topical pool of cases for teaching purposes. The cases are either decisional — that is, requiring some business decision from the reader — or illustrative in nature, such as reasons for a firm"s success. The cases come from various business disciplines including strategic management, marketing, organizational behavior/human resources, operations management, and MIS. All cases have been double blind refereed to ensure quality.
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