Crafting Climate Solutions for Nature-Dependent Subsistence Communities: A Dignity-Centric View

IF 3.7 4区 管理学 Q2 BUSINESS Journal of Macromarketing Pub Date : 2024-03-13 DOI:10.1177/02761467241238177
Srinivas Venugopal, Sarthak Mohapatra, Anaka Aiyar
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Abstract

Globally, more than 1.2 billion people depend directly on nature for their basic needs. These nature-dependent subsistence communities (NDSCs) bear the brunt of environmental disruptions caused by climate change. Prevailing climate solutions crafted by external “experts” often pursue narrow technocratic objectives that erode the dignity of NDSCs. In this paper, we conduct ethnographic research in a subsistence fishing community to develop a dignity-centric framework for crafting climate solutions for subsistence communities. We center the voices of community members in deriving our framework, which is a departure from prior approaches rooted in normative ethical frameworks. A unique feature of our framework is the dual focus on deontological (process-based) and teleological (outcome-based) dignity considerations. Furthermore, taking a dialectical approach to dignity outcomes, our framework reveals that climate solutions must account for three important dialectical tensions playing out within communities: cultural continuity versus cultural adaptation, place rootedness versus spatial mobility, and consumption adequacy versus aspirational consumption.
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为依赖自然生存的社区制定气候解决方案:以尊严为中心的观点
全球有超过 12 亿人的基本需求直接依赖于大自然。这些依赖自然生存的社区(NDSCs)在气候变化造成的环境破坏中首当其冲。由外部 "专家 "精心制定的主流气候解决方案往往追求狭隘的技术官僚目标,损害了 NDSCs 的尊严。在本文中,我们在一个自给性渔业社区开展人种学研究,为自给性社区制定以尊严为中心的气候解决方案框架。我们以社区成员的声音为中心来制定我们的框架,这有别于以往植根于规范性伦理框架的方法。我们的框架的一个独特之处在于,它同时注重义务论(基于过程)和目的论(基于结果)的尊严考量。此外,我们的框架采用辩证的方法来看待尊严结果,揭示了气候解决方案必须考虑到社区内出现的三种重要的辩证紧张关系:文化连续性与文化适应性、扎根地方与空间流动性,以及消费充足性与理想消费。
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来源期刊
CiteScore
5.00
自引率
25.80%
发文量
46
期刊介绍: The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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