Pub Date : 2024-09-17DOI: 10.1177/02761467241280364
Michael R. Hyman, Vaidas Lukosius
In their article entitled “AI is Changing the World: For Better or for Worse?” Grewal, Guha, and Becker imply two symptom-avoidance rather than goal-approach questions: (1) What fundamental societal problems, previously identified in the marketing literature, will AI exacerbate? and (2) How can society remedy these problems? By only considering articles published in prestigious marketing-related journals, their restrictive bottom-up thought-leader-grounded process for deriving answers to these questions is blinkered and somewhat backward-looking. Instead, a top-down approach, driven by preferred-outcome questions like ‘How can marketing best help optimize societal flourishing in a post-scarcity, AI-rich environment?’, may foster comprehensive, extra-disciplinary, future-oriented, and proactive analyses that yield more effective answers. We close by speculating that marketing can survive in a transhuman and AI-rich environment.
{"title":"Refocusing and Futuring Perspectives on AI in Marketing","authors":"Michael R. Hyman, Vaidas Lukosius","doi":"10.1177/02761467241280364","DOIUrl":"https://doi.org/10.1177/02761467241280364","url":null,"abstract":"In their article entitled “AI is Changing the World: For Better or for Worse?” Grewal, Guha, and Becker imply two symptom-avoidance rather than goal-approach questions: (1) What fundamental societal problems, previously identified in the marketing literature, will AI exacerbate? and (2) How can society remedy these problems? By only considering articles published in prestigious marketing-related journals, their restrictive bottom-up thought-leader-grounded process for deriving answers to these questions is blinkered and somewhat backward-looking. Instead, a top-down approach, driven by preferred-outcome questions like ‘How can marketing best help optimize societal flourishing in a post-scarcity, AI-rich environment?’, may foster comprehensive, extra-disciplinary, future-oriented, and proactive analyses that yield more effective answers. We close by speculating that marketing can survive in a transhuman and AI-rich environment.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"15 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142249669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-14DOI: 10.1177/02761467241269832
Angeline Close Scheinbaum, Laurel Steinfield, Mike Giebelhausen, Susan Dobscha
This set of studies tackles a timely, important, yet often overlooked component of marketing—encouraging marketing actors to engage in a socially just and responsible orientation to improve decision-making. We build on ethical, sustainable, social justice, and social marketing pedagogy by combining transformative learning theories with stakeholder recognition to provide a model that explains how marketers can develop a transformative orientation. With five studies, including three semester-long field experiments, one natural experiment/event study on Black Lives Matter Google searches, and a lab experiment, we present captivating empirical evidence that market actors can change their orientation to be more responsible and just. The model recognizes the importance of using a balanced frame of reference for marketing, and how this is mediated by metacognition activation and perspective gathering. This paper provides initial empirical evidence demonstrating how the way marketing materials are presented can improve the degree of transformation.
{"title":"A Transformative Orientation Model for Encouraging Responsible Marketing Actions","authors":"Angeline Close Scheinbaum, Laurel Steinfield, Mike Giebelhausen, Susan Dobscha","doi":"10.1177/02761467241269832","DOIUrl":"https://doi.org/10.1177/02761467241269832","url":null,"abstract":"This set of studies tackles a timely, important, yet often overlooked component of marketing—encouraging marketing actors to engage in a socially just and responsible orientation to improve decision-making. We build on ethical, sustainable, social justice, and social marketing pedagogy by combining transformative learning theories with stakeholder recognition to provide a model that explains how marketers can develop a transformative orientation. With five studies, including three semester-long field experiments, one natural experiment/event study on Black Lives Matter Google searches, and a lab experiment, we present captivating empirical evidence that market actors can change their orientation to be more responsible and just. The model recognizes the importance of using a balanced frame of reference for marketing, and how this is mediated by metacognition activation and perspective gathering. This paper provides initial empirical evidence demonstrating how the way marketing materials are presented can improve the degree of transformation.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"191 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142249717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-14DOI: 10.1177/02761467241267380
David Shaw, Fiona Harris, Haider Ali
National government programmes tackling complex social problems have adopted a macro-social marketing approach, with resultant campaigns increasingly containing a partnerships element. However, a lack of academic literature regarding partnerships in macro-social marketing exists, particularly the ‘why’ of partnerships in national behaviour change interventions. Using a case study methodology, data were collected through three methods (participant observation, document analysis and semi-structured interviews) and analysed using thematic analysis. This paper offers a greater theoretical understanding of why partnerships are used in national social marketing programmes. The findings uncover a new way of conceptualising partnerships in macro-social marketing: holistically as a strategic concept that supports system-wide behaviour change. The findings further reveal that, as a concept, partnerships can play a strategic role in the long-term development and delivery of solutions to tackle complex social problems. Two types of partnerships—strategic partnerships and signposting (tactical) partnerships—are identified and defined.
{"title":"Partnerships as Strategy in Macro-Social Marketing","authors":"David Shaw, Fiona Harris, Haider Ali","doi":"10.1177/02761467241267380","DOIUrl":"https://doi.org/10.1177/02761467241267380","url":null,"abstract":"National government programmes tackling complex social problems have adopted a macro-social marketing approach, with resultant campaigns increasingly containing a partnerships element. However, a lack of academic literature regarding partnerships in macro-social marketing exists, particularly the ‘why’ of partnerships in national behaviour change interventions. Using a case study methodology, data were collected through three methods (participant observation, document analysis and semi-structured interviews) and analysed using thematic analysis. This paper offers a greater theoretical understanding of why partnerships are used in national social marketing programmes. The findings uncover a new way of conceptualising partnerships in macro-social marketing: holistically as a strategic concept that supports system-wide behaviour change. The findings further reveal that, as a concept, partnerships can play a strategic role in the long-term development and delivery of solutions to tackle complex social problems. Two types of partnerships—strategic partnerships and signposting (tactical) partnerships—are identified and defined.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"14 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142249715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-22DOI: 10.1177/02761467241269939
Forrest Watson, Jacqueline M. Campbell
Incorporating technology into the classroom to facilitate learning outcomes is essential to preparing the next generation of macromarketers given the pedagogical importance of multiliteracies and digital storytelling. StoryMaps was the platform for a semester-long project of a global business course in which students created and presented a digital story of how a chosen company should be resilient in the face of changing and interconnected macro factors, as well as the societal and sustainability implications of its decisions. The quantitative and qualitative findings of the student outcomes are reported, including their learning about the complexity of multiple stakeholders and ethics and sustainability in business. The implications for how technology can be used to incorporate macromarketing into the business classroom are discussed.
{"title":"Visualizing Macomarketing: StoryMaps for the Technology-Infused Classroom","authors":"Forrest Watson, Jacqueline M. Campbell","doi":"10.1177/02761467241269939","DOIUrl":"https://doi.org/10.1177/02761467241269939","url":null,"abstract":"Incorporating technology into the classroom to facilitate learning outcomes is essential to preparing the next generation of macromarketers given the pedagogical importance of multiliteracies and digital storytelling. StoryMaps was the platform for a semester-long project of a global business course in which students created and presented a digital story of how a chosen company should be resilient in the face of changing and interconnected macro factors, as well as the societal and sustainability implications of its decisions. The quantitative and qualitative findings of the student outcomes are reported, including their learning about the complexity of multiple stakeholders and ethics and sustainability in business. The implications for how technology can be used to incorporate macromarketing into the business classroom are discussed.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"154 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142206910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-21DOI: 10.1177/02761467241275157
Forrest Watson
{"title":"Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy","authors":"Forrest Watson","doi":"10.1177/02761467241275157","DOIUrl":"https://doi.org/10.1177/02761467241275157","url":null,"abstract":"","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"63 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142226360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-16DOI: 10.1177/02761467241274309
Lay Tyng Chan, Vicki Janine Little
This study focuses on mundane consumption behavior from a practice theoretical perspective, and in particular, on household cleaning. Cleaning is an unquestioned part of everyday domestic life, usually carried out unreflexively. Over time, cleaning practices have become increasingly resource-intensive, contributing to overconsumption of water, and pollution through damaging chemicals. A critical ethnography of 10 Malaysian Chinese families unpacks the pre-formation, formation and lock-in of damaging cleaning practices, enriching understanding of how problematic practices are shaped by consumer culture and market forces. Three practice evolution drivers were identified: Diseases and paranoia (meanings), socio-cultural modernization (competencies), and technology modernization (materials). In response to perceptions of existential threat and aspirations to modernity, consumers both resisted and submitted to market forces; becoming locked in to repeating cycles of recontamination, resetting, and reinforcement. Reflecting wider social tensions, cleaning practices both co-constituted and challenged a toxic system, as the households continuously negotiated imagined boundaries of ‘safe’ and ‘dangerous’ inside and outside the home. Based on these insights, the study challenges accepted logics of policy intervention, calling for more ethical and situated responses to wicked problems.
{"title":"Cleaning Like Crazy: How Resistance Processes Lock in Problematic Practices and Damaging Overconsumption","authors":"Lay Tyng Chan, Vicki Janine Little","doi":"10.1177/02761467241274309","DOIUrl":"https://doi.org/10.1177/02761467241274309","url":null,"abstract":"This study focuses on mundane consumption behavior from a practice theoretical perspective, and in particular, on household cleaning. Cleaning is an unquestioned part of everyday domestic life, usually carried out unreflexively. Over time, cleaning practices have become increasingly resource-intensive, contributing to overconsumption of water, and pollution through damaging chemicals. A critical ethnography of 10 Malaysian Chinese families unpacks the pre-formation, formation and lock-in of damaging cleaning practices, enriching understanding of how problematic practices are shaped by consumer culture and market forces. Three practice evolution drivers were identified: Diseases and paranoia (meanings), socio-cultural modernization (competencies), and technology modernization (materials). In response to perceptions of existential threat and aspirations to modernity, consumers both resisted and submitted to market forces; becoming locked in to repeating cycles of recontamination, resetting, and reinforcement. Reflecting wider social tensions, cleaning practices both co-constituted and challenged a toxic system, as the households continuously negotiated imagined boundaries of ‘safe’ and ‘dangerous’ inside and outside the home. Based on these insights, the study challenges accepted logics of policy intervention, calling for more ethical and situated responses to wicked problems.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"3 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142206911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-06DOI: 10.1177/02761467241269822
Essi Vesterinen, Michael S.W. Lee, Harri T. Luomala
This research addresses the role of different phases of consumption—anticipation, acquisition, and usage—in the relationship between clothing consumption curtailment (CCC) and increased consumer subjective well-being (CSWB). Building on past research, we theorize and empirically explore whether increased CSWB is explained by a change in focus from acquisition to usage. Through a content analysis of 140 blog posts from clothes shopping detoxers, we unearth how reduced acquisition and intensive and extended usage manifest in CCC practices. Furthermore, we apply structural equation modeling (SEM) to representative survey data (N = 661) to show that focusing on acquisition reduction is not associated with CSWB, while intensive and extended usage are positively associated with CSWB. In addition, we establish that this relationship is partially mediated by improved body image. Our results open a path for further research, and can be utilized in social marketing to promote the intensive usage rather than acquisition of clothing.
{"title":"Wear Your Pants out and Be Happy! Clothing Consumption Curtailment and Consumer Subjective Well-Being","authors":"Essi Vesterinen, Michael S.W. Lee, Harri T. Luomala","doi":"10.1177/02761467241269822","DOIUrl":"https://doi.org/10.1177/02761467241269822","url":null,"abstract":"This research addresses the role of different phases of consumption—anticipation, acquisition, and usage—in the relationship between clothing consumption curtailment (CCC) and increased consumer subjective well-being (CSWB). Building on past research, we theorize and empirically explore whether increased CSWB is explained by a change in focus from acquisition to usage. Through a content analysis of 140 blog posts from clothes shopping detoxers, we unearth how reduced acquisition and intensive and extended usage manifest in CCC practices. Furthermore, we apply structural equation modeling (SEM) to representative survey data (N = 661) to show that focusing on acquisition reduction is not associated with CSWB, while intensive and extended usage are positively associated with CSWB. In addition, we establish that this relationship is partially mediated by improved body image. Our results open a path for further research, and can be utilized in social marketing to promote the intensive usage rather than acquisition of clothing.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"57 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141934992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-10DOI: 10.1177/02761467241249149
Renata Peregrino de Brito, Marcelo Martins de Sá, Nathalia Machado di Araújo
Climate change represents a major challenge for businesses and society. Small farmers in emerging economies are most vulnerable to extreme weather events and must adapt their strategies and operations. Adaptive decision-making depends on the risk perception and the availability of resources, which can be a major limitation for the context of small farmers. Our study investigates how farmers perceive climate change risks and decide on climate adaptation. We explore the small farmers` vulnerability, risk perception, and decision-making process with in-depth interviews with small farmers in different network contexts. Our data reveal that small farmers, isolated in terms of communication and support regarding climate adaptation, used social exchanges to learn and adapt. However, as the social network was the primary source of information, knowledge, and experience sharing, the quality of network relationships made a difference. Thus, the importance of social capital to enable climate adaptation.
{"title":"The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective","authors":"Renata Peregrino de Brito, Marcelo Martins de Sá, Nathalia Machado di Araújo","doi":"10.1177/02761467241249149","DOIUrl":"https://doi.org/10.1177/02761467241249149","url":null,"abstract":"Climate change represents a major challenge for businesses and society. Small farmers in emerging economies are most vulnerable to extreme weather events and must adapt their strategies and operations. Adaptive decision-making depends on the risk perception and the availability of resources, which can be a major limitation for the context of small farmers. Our study investigates how farmers perceive climate change risks and decide on climate adaptation. We explore the small farmers` vulnerability, risk perception, and decision-making process with in-depth interviews with small farmers in different network contexts. Our data reveal that small farmers, isolated in terms of communication and support regarding climate adaptation, used social exchanges to learn and adapt. However, as the social network was the primary source of information, knowledge, and experience sharing, the quality of network relationships made a difference. Thus, the importance of social capital to enable climate adaptation.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"38 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140941144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-07DOI: 10.1177/02761467241245064
{"title":"Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 2024","authors":"","doi":"10.1177/02761467241245064","DOIUrl":"https://doi.org/10.1177/02761467241245064","url":null,"abstract":"","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"154 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140941709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-04DOI: 10.1177/02761467241244472
Wided Batat
This article provides an in-depth analysis of the evolving landscape of business and marketing education, accentuated by technological advancements, globalization, and the emergence of digital competitors. I underscore the challenges confronting traditional educational institutions arising from tech giants like Google and innovative e-learning platforms such as Udemy. The exacerbation of these issues in the post-pandemic environment is marked by escalating mental health concerns, a deficiency in practical skills acquisition, shifting student preferences, and debates surrounding the value proposition of college tuitions and business qualifications. Despite efforts to integrate immersive technologies and experiential learning strategies, a noticeable absence of pragmatic skills and learner-centric pedagogies persists within higher education paradigms. I introduce MECCDAL—a holistic, execution-oriented seven-pillar framework tailored to navigate contemporary challenges within an AI-infused, mental wellness-aware post-pandemic context. MECCDAL is an acronym derived from Latin terminologies: M ens (mind), E xecutio (execution), C or (heart), C orpus (body), D igitus (digital), A nima (soul), and L ingua (language). Through a detailed case study conducted at the American Institute of Business Experience Design, I illustrate MECCDAL's efficacy in augmenting business and marketing educational delivery mechanisms while fostering both collective and individual well-being alongside enhanced innovation and implementation competencies among students.
本文深入分析了因技术进步、全球化和数字化竞争者的出现而不断演变的商业和营销教育格局。我强调了谷歌等科技巨头和 Udemy 等创新电子学习平台给传统教育机构带来的挑战。这些问题在大流行后的环境中愈演愈烈，表现为心理健康问题的升级、实践技能学习的不足、学生偏好的转变，以及围绕大学学费和商业资格价值主张的争论。尽管我们努力整合沉浸式技术和体验式学习策略，但在高等教育范式中，仍然明显缺乏实用技能和以学习者为中心的教学法。我介绍了MECCDAL--一个以执行为导向的整体性七支柱框架，该框架专为应对人工智能注入、心理健康意识觉醒的后流行病背景下的当代挑战而量身定制。MECCDAL 是拉丁语术语的缩写：M ens（心智）、E xecutio（执行）、C or（心脏）、C orpus（身体）、D igitus（数字）、A nima（灵魂）和 L ingua（语言）。通过在美国商业体验设计学院（American Institute of Business Experience Design）进行的详细案例研究，我说明了 MECCDAL 在增强商业和市场营销教育机制方面的功效，同时在增强学生的创新和执行能力的同时，还促进了集体和个人的福祉。
{"title":"Revolutionizing Business and Marketing Education: The MECCDAL Model and a Case Study from the American Institute of Business Experience Design","authors":"Wided Batat","doi":"10.1177/02761467241244472","DOIUrl":"https://doi.org/10.1177/02761467241244472","url":null,"abstract":"This article provides an in-depth analysis of the evolving landscape of business and marketing education, accentuated by technological advancements, globalization, and the emergence of digital competitors. I underscore the challenges confronting traditional educational institutions arising from tech giants like Google and innovative e-learning platforms such as Udemy. The exacerbation of these issues in the post-pandemic environment is marked by escalating mental health concerns, a deficiency in practical skills acquisition, shifting student preferences, and debates surrounding the value proposition of college tuitions and business qualifications. Despite efforts to integrate immersive technologies and experiential learning strategies, a noticeable absence of pragmatic skills and learner-centric pedagogies persists within higher education paradigms. I introduce MECCDAL—a holistic, execution-oriented seven-pillar framework tailored to navigate contemporary challenges within an AI-infused, mental wellness-aware post-pandemic context. MECCDAL is an acronym derived from Latin terminologies: M ens (mind), E xecutio (execution), C or (heart), C orpus (body), D igitus (digital), A nima (soul), and L ingua (language). Through a detailed case study conducted at the American Institute of Business Experience Design, I illustrate MECCDAL's efficacy in augmenting business and marketing educational delivery mechanisms while fostering both collective and individual well-being alongside enhanced innovation and implementation competencies among students.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"46 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140597117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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