Delivering content: Modular broadcasting technology and the role of content delivery networks

IF 5.9 2区 管理学 Q1 COMMUNICATION Telecommunications Policy Pub Date : 2024-03-15 DOI:10.1016/j.telpol.2024.102738
Helle Sjøvaag , Ragnhild Kr. Olsen , Raul Ferrer-Conill
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Abstract

Television distribution has changed profoundly over the past 10–15 years. Now increasingly geared towards streaming, broadcasting's value chain hinges on content delivery networks (CDNs) to reach audiences. CDNs are important for content quality, as they constitute the part of the chain that stores and transmits data from broadcasters to the end-user. In this article, we investigate what this value chain shift means for television distribution in Norway, a country where global actors like Akamai and Amazon's CloudFront dominate the CDN market. Based on seven whiteboard-based, co-creation sessions with 15 industry experts representing broadcasters, telecoms, regulators and interest organisations, a value chain analysis reveals that the distribution part of the chain is outsourced and modular. As the technology of television distribution becomes increasingly outsourced, we ask what this means for television's autonomy as a universal service provider.

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提供内容:模块化广播技术和内容交付网络的作用
过去 10-15 年间,电视传播发生了深刻变化。现在,广播的价值链越来越多地向流媒体倾斜,内容交付网络(CDN)成为与观众接触的关键。CDN 对内容质量非常重要,因为它们构成了从广播公司到最终用户的数据存储和传输链的一部分。挪威的CDN市场由Akamai和亚马逊的CloudFront等全球性企业主导。根据与代表广播公司、电信公司、监管机构和利益组织的15位行业专家举行的七次白板共创会议,价值链分析表明,价值链的分发部分是外包和模块化的。随着电视分发技术日益外包,我们不禁要问,这对电视作为普遍服务提供商的自主性意味着什么?
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来源期刊
Telecommunications Policy
Telecommunications Policy 工程技术-电信学
CiteScore
10.80
自引率
12.50%
发文量
122
审稿时长
38 days
期刊介绍: Telecommunications Policy is concerned with the impact of digitalization in the economy and society. The journal is multidisciplinary, encompassing conceptual, theoretical and empirical studies, quantitative as well as qualitative. The scope includes policy, regulation, and governance; big data, artificial intelligence and data science; new and traditional sectors encompassing new media and the platform economy; management, entrepreneurship, innovation and use. Contributions may explore these topics at national, regional and international levels, including issues confronting both developed and developing countries. The papers accepted by the journal meet high standards of analytical rigor and policy relevance.
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