Exploring the similarities in international designers’ posters

Abstract

Posters serve as a potent medium for conveying messages and ideas to vast audiences, and though hailing from different backgrounds, graphic designers frequently produce visually similar designs. Despite the absence of direct influences, these parallels persist across international boundaries. Such convergence prompts the query: why do these resemblances occur and how can designers foster more distinctive outcomes? This research delves into the origins of similarities in global poster designs with the objective of identifying causative factors and furnishing guidelines to cultivate unique and resonant designs.